Monica Aurora Roesch Davila

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with two leaders from Manhattan Associates—Brett Lindner, Director of Product for Supply Chain Planning, and Ryan Gifford—Senior Director of Strategic Business Development. Together, the conversations painted a clear picture of one of the most persistent challenges in supply chain—and one of the biggest opportunities ahead: unifying planning and execution to drive agility, visibility, and better outcomes.   A Unified View of the Supply Chain Manhattan Associates is widely known for its strength in supply chain execution, spanning warehouse management, transportation management, labor management, and order management. As both Lindner and Gifford emphasized, what differentiates Manhattan today is its unified platform that brings execution and planning together—not as loosely connected systems, but as a single, cohesive foundation. Lindner explained that Manhattan helps companies model and design their future supply chains, enabling better planning decisions that directly inform execution. Gifford echoed that point, describing Manhattan’s approach as “two formerly siloed applications now dancing in unison”—all driven by a shared inventory and decision framework.   The Old Problem That Won’t Go Away: Silos When asked about old and new challenges in supply chain planning, both leaders pointed to the same…

written by Chris Cunnane with InterSystems   Supply chain leaders are under constant pressure to move faster, reduce costs, improve resilience, and respond to disruptions in real time. Yet despite billions invested in technology, many organizations still struggle with stockouts, delayed shipments, excess inventory, and unreliable forecasts. The problem may not be the supply chain itself. It may be the data behind it. Most organizations today operate with more supply chain data than ever before. ERP systems, warehouse management platforms, transportation tools, supplier portals, IoT devices, and analytics dashboards generate a nonstop flow of information. On paper, this should create unprecedented visibility. But visibility is not the same as confidence. When inventory data is delayed, supplier updates are inconsistent, and demand signals are fragmented across systems, organizations are forced to make critical decisions using incomplete or unreliable information. The result is a distorted picture of reality, and costly mistakes follow. Companies expedite shipments they didn’t need. They over-order inventory “just in case.” They miss shortages that were hiding in plain sight. And they spend valuable time reconciling conflicting reports instead of solving problems.   The Real Problem: Fragmented Data The challenge isn’t a lack of data. It’s that the data…