Pal Narayanan

Warehousing historically hasn’t been a particularly exciting topic. But times have changed. Thanks to technological innovations, warehouse automation has made the receiving, housing, and distributing of goods truly fascinating stuff. At Supply Chain Now, we spotlight companies doing exciting things throughout the industry. In modern warehousing, the innovations garnering attention include systems integrations involving robotics, automation, and artificial intelligence (AI); the use of optical character recognition (OCR) technology in yard management; an “elegant” automated storage and retrieval system (AS/RS); and a solution called Chuck. Warehousing at a Crossroads: Innovation for Efficiency “The warehousing industry is experiencing a technological revolution, with advancements in automation, robotics, IoT, AI, and data analytics transforming operations and driving efficiency. These innovations are not just enhancing operational capabilities but are also paving the way for smarter, more connected, and efficient warehouse environments,” an October report by Taiwan-based logistics property developer ALP said. ALP said AS/RSs, automated guided vehicles (AGVs), and robotics “are at the forefront of the smart warehousing revolution. These systems enhance efficiency, reduce labor costs, and improve accuracy.” AI and Robotics: A New Frontier for Modern Warehousing A Forbes Council post in November said that “one of the most visible impacts of AI and…

At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance. Interestingly, the conversation began not with technology, but with competitive dragon boat racing, a hobby of Andre Luecht’s that he enjoys in his free time. For Luecht, the analogy is clear: success depends on alignment. “The team that is the most synchronized team is the one that wins,” he explains, a principle that applies just as much to supply chains as it does to sport.   Turning Data Into Decisions At the Edge Zebra Technologies has long been known for enabling visibility across supply chains, from barcode scanning to RFID and beyond. But today, the focus is evolving toward something more powerful: decision-making at the edge. Luecht describes a world where frontline workers are empowered with real-time intelligence directly on their devices. “AI… is what you can build into a device in the hand of someone who has to decide what truck a certain pallet goes onto,” he says. This concept, what Zebra calls “frontline AI”, brings intelligence closer to…