Pat McCusker

written by Deborah Dull, on site at GreenBiz 2026   One of the most repeated excuses in the circular economy space is that American consumers just do not care enough. They will not sort their waste. They will not pay a premium for sustainable products. They will not participate in take-back programs. Europe is different, the story goes. Americans are a lost cause. Today I sat through a panel where that story got taken apart, piece by piece, with actual data. On this panel were Tom Szaky the CEO at TerraCycle and Loop, Gary Lewis the CEO at Resourcify, Rob Whitter the Head of Climate and Sustainability at Visa, and Casper Venbjerg Hansen the Senior Director of Sustainability Risk & Compliance for Ambu A/S; all facilitated by Lauren Phipps of MOLG. A company that runs in-store recycling programs across more than a million locations in 20 countries looked at their numbers. Whether someone was bringing back a wetsuit in Japan, cosmetics in France, or gear in the United States, the behavior was statistically identical. You could not tell the countries apart. American consumers who chose to participate were participating at the exact same rate as everyone else. Then there was…

At Supply Chain Now, we talk a lot about innovation, resilience, and what’s next for our industry. But behind every great conversation, great idea, and great community is something even more fundamental: curiosity. We read because we’re curious. We read to learn. We read to grow. And sometimes, we read simply because it’s fun! That’s why we created Between the Lines by Supply Chain Now, a space for our community to share what we’re reading, what’s making us think, and what we’re excited to recommend to others. This isn’t a traditional book club where everyone follows the same reading list. Instead, it’s a shared shelf, built by the Supply Chain Now team and our broader community. You’ll find business books and personal development reads alongside novels, memoirs, histories, and unexpected favorites. No required genres. No assigned chapters. Just real people sharing real recommendations. Because great books shape us in different ways. Some help us sharpen our skills. Some challenge how we see the world. Some help us slow down, escape, or recharge. And often, the most meaningful growth comes from reading something we never would have picked up on our own. With Between the Lines, our goal is to create…