Patricia Coan

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with a very special episode of Supply Chain Now. Host Scott Luton and co-host Jenny Froome interview Ramatu Abdulkadir the Head of Pharmacy Department for the National Ear Care Centre at Kaduna. One of the main topics of discussion are the huge supply chain challenges that Africa is facing right now. For Monday’s This Week In Business History episode, Scott Luton gives insight on 3 different figures and how their contributions were critical and aligned with humanity & our march forward. On Tuesday, we released a TEK TOK classic episode with host Karin Bursa and guest host from Supply Chain Now Scott Luton. For this episode, they get to chat with one of the top 50 retail technology influencers, Paula Rosenblum. Paula is also the Founder and Managing Partner for RSR Research. On Wednesday we released an episode of Supply Chain Now with Scott Luton. He had a great conversation with author and the founder of The Memo, LLC, Minda Harts. These two talk about the importance of asking for what you need and…