Polly Mitchell-Guthrie

Another BIG week at Supply Chain Now! If you missed an episode, get a quick summary and listen here! We added another TWO additional episodes this week starting on Saturday, August 1st. If you didn’t catch our Supply Chain Buzz livestream last week, you got another chance to see Scott and Greg cover the top news in Supply Chain on Saturday. Supply Chain Now · “The Supply Chain Buzz for July 27th: Brand Rationalization, CSCO Diversity, & More”     On Sunday, we continued our Logistics with Purpose series with a great interview with Jon Thompson with Comunidad Connect.   Supply Chain Now · “Logistics with Purpose: Jon Thompson with Comunidad Connect”     On Monday, Scott and Greg spoke with Andrea Kerr, the VP of Product Management with SpotSee, all about optimizing supply chain visibility.   Supply Chain Now · “Optimizing Supply Chain Visibility: Angela Kerr with SpotSee”     On Tuesday we had ANOTHER great new program debut! We published the first episode of the Jamin Logistics & Transportation Experience, as Jamin Alvidrez interviewed our very own, Scott Luton!   Supply Chain Now · “Adapt & Thrive: Lessons from the Air Force, Andy Griffith & Granddad with Guest…

Brought to you in partnership with the Journal of Business Logistics   Companies are investing heavily in safety technology. Trucking fleets now rely on cameras, collision warnings, lane alerts, adaptive cruise control, and automated braking to reduce crashes and protect drivers. That investment assumes a straightforward outcome. More technology should lead to safer behavior. It does not always work that way. Research in the Journal of Business Logistics shows that the same technologies designed to improve safety can also undermine it. The difference comes down to how drivers experience the tools and how managers use them. The problem is not the system. It is the interaction around it.   How safety technology fails in practice The study points to two common patterns that show up across fleets. The first is avoidance. Some drivers ignore or disable alerts. They cover inward-facing cameras or override automated features. This behavior shows up when the system feels intrusive or disconnected from real driving conditions. Frequent warnings and false alarms create frustration. Experienced drivers, in particular, may feel the technology challenges their judgment rather than supports it. When that happens, drivers do not adapt to the system. They route around it. The second pattern is…