Raleigh Wilkins

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. We started our week off with a Dial P for Procurement episode hosted by Kelly and Scott. They welcomed Member Services Manager at Una, Crystal Villareal and Philip Ideson, Founder and Managing Director, Art of Procurement. During the show, they discussed how to convert your vision for customer experiences into a set of tasks and priorities that guide your daily work and more. On This Week in Business History, Kelly has a very exciting lineup of stories! The topics in this episode ranged from the founder of the first African-American magazine to the introduction of the ATM. On Tuesday, Scott had the great opportunity of interviewing Dan Gingiss, Chief Experience Officer at The Experience Maker, LLC. In this episode, Scott talks with Dan about the secrets behind crafting remarkable customer interactions. On Wednesday, we published another episode of Logistics With Purpose with hosts Enrique Alverez, Matilda Ahrin, and Books for Africa’s Pat Plonski. The special guest for this episode was Madame Ambassador Hilda Suka Mafudze with the African Union. As you listen to this episode, look forward to learning…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…