Raleigh Wilkins

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

It’s been an exciting week here at Supply Chain Now! Get ready to hear all the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 3 new episodes! In this episode of Supply Chain Now, we introduced the relaunch of our Supply Chain Real Estate series, in partnership with Prologis. Special host Ward Richmond of Colliers International joined our Supply Chain Now host Scott Luton to welcome Melinda McLaughlin and Megan Creecy-Herman of Prologis to the show. On This Week in Business History, Scott Luton shares 9 Things you Didn’t Know About Tina Fey. On Supply Chain Now en Espanol, host Enrique Alvarez welcomed José Luis Silva Vázquez with Dux Capital to hear stories from his childhood and how self-motivation and taking risks have gotten him where he is today. On Tuesday, we released 2 new episodes! On this episode of TEKTOK, Kelly Barner and Enrique Alvarez joined Karin Bursa and Scott Luton to discuss how the industry has bounced back since the pandemic began and how far we’ve come on a few important themes around digital supply chain and procurement. On TECHquila Sunrise, host Greg White continued his conversation with stealthy startup co-founder…