Ramiro Fernandez

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton caught up with Rob Haddock, a seasoned supply chain practitioner and advisor with Demand Chain AI, to discuss the persistent planning challenges organizations face—and why maturity, discipline, and optimization still matter more than buzzwords. Demand Chain AI blends consulting services with advanced supply chain technologies, focusing on optimization across trade promotion management, demand sensing, supply planning, and detailed production scheduling. Haddock’s role centers on helping organizations strengthen business processes—particularly sales and operations planning (S&OP), performance reporting, and the practical application of technology to improve execution on both the demand and supply sides.   A Practitioner’s Perspective on Planning Gaps Haddock’s perspective is shaped by decades spent inside large, sophisticated supply chain organizations. Early in his career, he worked within an iconic, global beverage company where advanced planning environments were already in place—though, in hindsight, he admits those tools were sometimes underutilized. Today, Haddock spends much of his time working with small and mid-sized organizations that haven’t been as fortunate. In many of these environments, planning maturity is still low, foundational practices are missing, and—unsurprisingly—Excel remains the primary planning tool. “Basic business practices that have been around since the 1990s…

It’s been an exciting week here at Supply Chain Now! Catch up on all the latest episodes, interviews, conversations, and livestreams right here for all the hottest supply chain news! On Saturday, Scott and Greg welcomed Eric Johnson with JOC & Enrique Alvarez with Vector Global Logistics to the podcast!     On Monday, Scott and Greg spotlight one of the strategic sponsor partners of the AIAG Supply Chain Summit, Surgere, as they welcome Robert Fink and Katie Lewis to the show.     On Tuesday’s podcast episode, Scott & Greg welcomed Alex Pradhan, Product Strategy Leader with John Galt Solutions, to discuss the top three lessons learned in 2020 from a supply chain planning perspective.     On Wednesday, Scott and Greg hosted the Supply Chain Buzz where they dove into the boom in warehouse employment, sustainability shifts within the business environment, and other hot supply chain news!     On TECHquila Sunrise this Thursday, Jason Perez, CEO and founder of YARDZ, joined Greg White to talk about how he found the will and the skill to succeed in supply chain tech against all odds.   And we wrapped up the week with JP Wiggins of 3Gtms and Kara…