Ranga Bodla

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

At Manifest 2026, Scott Luton caught up with Marina Mayer, Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive, and Co-Founder and Content Director of the Women in Supply Chain Forum, for a conversation that cut through the tech buzz and landed squarely on what matters most: people. Marina leads two influential digital publications covering the full spectrum of supply chain — from temperature-controlled cold chain logistics to e-commerce and retail — along with four major industry awards programs and the rapidly growing Women in Supply Chain Forum, now entering its fifth year. But amid all the innovation on display in Las Vegas, her message was refreshingly grounded.   Disruption Is the Baseline. Proactivity Is the Shift When asked about dominant themes shaping the industry, Marina didn’t hesitate. One common theme linking 2025 and 2026 is that “disruptions obviously still exist,” she said. From tariffs to trade wars to Mother Nature, the hits keep coming. What’s different in 2026 isn’t the disruption itself; it’s the response. Instead of dwelling on what’s gone wrong, companies are getting proactive. Leaders are “acting on it and being proactive about getting in front of it,” she noted. Since COVID, organizations have learned that…