Raul Soto

Demand can change in an instant. A flash promotion takes off faster than expected. An influencer post sends a niche SKU into the stratosphere. A heat wave flips seasonal demand on its head. And suddenly, your forecast—carefully crafted weeks ago—feels like yesterday’s weather report. This is where demand signal management earns its keep. Instead of reacting too late or overreacting too early, it helps supply chain teams interpret what’s really happening and respond with confidence. For retailers and consumer brands navigating constant demand volatility, it’s the difference between chasing noise and acting on insight.   The problem: demand forecasts lag reality Traditional forecasting has a fundamental challenge: timing. Forecasts are built on historical patterns and planning cadences that move at a measured pace, but demand levels today won’t wait for the next planning cycle. Modern demand shocks often arrive without warning: a promotional discount goes viral, a competitor runs out of stock, weather drives sudden regional swings, or a trend outpaces merchandising plans. In these moments, planners face a familiar tension. React too slowly, and shelves go empty. React too aggressively, and you’re stuck with excess inventory once the spike fades.   What demand signals are (and what they aren’t)…

ATLANTA, GA — January 6, 2026 — Supply Chain Now, the award-winning global digital media platform recognized as the #1 Voice of Supply Chain, today announced the promotion of Mary Kate Love to President, effective January 1, 2026, alongside the continued engagement of a distinguished Advisory Board composed of proven leaders across supply chain, technology, strategy, and media. Together, these leadership updates signal Supply Chain Now’s next chapter of growth as the company prepares for significant expansion in 2026: scaling programming, partnerships, and demand-generation capabilities while staying rooted in authentic, practitioner-led content serving a global audience of more than 1 million listeners. In her new role, Love will lead Supply Chain Now’s strategic growth across programming, partnerships, operations, and long-term platform strategy, further strengthening its mission to inform, connect, and elevate the global supply chain industry. “Mary Kate is a trusted, decisive leader with a rare combination of delivering both strategic vision and operational excellence,” said Scott W. Luton, Founder and CEO of Supply Chain Now. “In 2025, she played a pivotal role in accelerating our revenue growth, expanding our audience to more than one million supply chain professionals, and sharpening our focus on delivering measurable value for both practitioners…