Rebecca Costa

Podcasting has become a crowded — and noisy — field. It seems these days everyone has a mic — and a platform. The supply chain really entered the international spotlight during COVID-19, when goods piled up at ports during stay-at-home mandates. The rapid rise in e-commerce kept the focus on the supply chain as consumers demanded to be kept up to date on when all their stuff was going to be delivered. Supply chain-focused podcasts emerged to shed light on shutdowns and disruptions as well as the advancements in moving goods from points A to B — and sometimes C, D, and E. But not all podcasts take a serious look at the supply chain. There was a rash of silly content when an Evergreen container ship got stuck in the Suez Canal, and whenever a critter steals an Uber Eats delivery, the doorbell camera footage airs everywhere. We love a funny squirrel video just as much as everyone else does, but to maximize your supply chain podcast’s reach and impact, you should treat your subject matter with the seriousness it deserves. At Supply Chain Now, we pride ourselves on giving the best and brightest in the industry a voice,…

At MODEX 2026 in Atlanta, Scott Luton reconnected with James Malley, Co-Founder and CEO of Paccurate, for a conversation that blended humor, operational insight, and a fresh perspective on where warehouse technology is headed. While the discussion included everything from Disney World to hot dog bun conspiracies, the core message was serious: supply chain organizations are entering a new phase where control, visibility, and operational simplicity matter more than flashy technology demos.   MODEX 2026: Less Hype, More Optimization After nearly a decade of attending MODEX events, Malley sees a clear shift in this year’s show floor dynamic. “I notice in some years at MODEX, there will be all kinds of wild technology that’s kind of futuristic. And in other years, the vibe seems to focus more on the maturation of technology in very established categories,” he explains. “This year is more of the latter.” In other words, the industry appears to be moving from experimentation toward optimization. Rather than chasing the next shiny object, many supply chain leaders are focusing on getting more value from the systems and automation they already have in place. Deeper analytics, better visibility, and operational refinement are becoming bigger priorities than headline-grabbing robotics demonstrations.…