Rob Lopez

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We kicked this week off with a special episode of Supply Chain Now featuring Mike Griswold. Scott, Kelly, and Mike discuss the key takeaways from the Gartner Supply Chain Symposium/Xpo 2021. For Monday’s This Week In Business History, Kelly gives insight on two notable figures who have made some amazing strides in theoretical economic science research. On Tuesday, we released an episode of Supply Chain Now with host Scott Luton. Scott had the opportunity to chat with Theodora Lau the Founder of Unconventional Ventures and Bradley Leimer the Co-Founder of Unconventional Ventures. They discuss some of the amazing points in their book titled “Beyond Good: How Technology Is Leading a Purpose-Driven Business Revolution.” We also released an episode of Logistics With Purpose this week. Host Enrique and Monica talk with Dave Schweidenback the Founder and CEO of Pedals for Progress. Dave shares the story behind the logistics of shipping 4,800 bikes across 45 different countries. For Thursday’s Supply Chain Now episode Scott interviews communications expert Monique Russell from Clear Communications, LLC. This conversation is all about effective communication and…