Rob Schaefer

At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance. Interestingly, the conversation began not with technology, but with competitive dragon boat racing, a hobby of Andre Luecht’s that he enjoys in his free time. For Luecht, the analogy is clear: success depends on alignment. “The team that is the most synchronized team is the one that wins,” he explains, a principle that applies just as much to supply chains as it does to sport.   Turning Data Into Decisions At the Edge Zebra Technologies has long been known for enabling visibility across supply chains, from barcode scanning to RFID and beyond. But today, the focus is evolving toward something more powerful: decision-making at the edge. Luecht describes a world where frontline workers are empowered with real-time intelligence directly on their devices. “AI… is what you can build into a device in the hand of someone who has to decide what truck a certain pallet goes onto,” he says. This concept, what Zebra calls “frontline AI”, brings intelligence closer to…

Special Guest Blog Post written by Stela Jaqueta   In today’s fast-changing world, Africa’s role in global supply chains is at a tipping point. For too long, the continent has been viewed primarily as a source of raw materials rather than as a strategic partner in value creation. But what if we reimagined everything, from policies and technologies to mindsets and sustainability practices, through an Africa-centered lens? In this blog post, I explore five questions that challenge conventional supply chain thinking. From redefining Africa’s place at the global negotiation table, to elevating cultural intelligence from “soft skill” to strategic necessity, to designing climate-restorative logistics and embracing the digital revolution in a way that includes youth-led and informal businesses, each question is a call to rethink, redesign, and re-center. 1. What would a truly Africa-centered global supply chain look like? A truly Africa-centered global supply chain would shift from a model of extraction to one of empowerment and value creation. It would prioritize investment in local manufacturing, infrastructure, and knowledge transfer, ensuring that raw materials sourced from Africa are processed, packaged, and innovated on the continent. African-led businesses are seen as power players, with a voice and authority at the negotiation…