Robert Zwerling

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with an episode of Supply Chain Now as Scott Luton chats with Lora Cecere and Dr. Madhav Durbha, Vice President of Supply Chain Strategy for Coupa Software. In Monday’s episode of This Week In Business History, Scott Luton talks about the history and development of video games- from the origins of Atari to the companies that are currently dominating the market. On Tuesday, we republished a classic TEKTOK episode with host Karin Bursa. In this episode, Karin shares six strategies for greater supply chain resilience. On Wednesday’s Supply Chain Now episode, Scott had a great conversation with culture expert, author, and speaker Ray Attiyah with Run Improve Grow. Scott and Ray talk about the key points in his new book, Fearless Front Line: The Key to Liberating Leaders to Improve & Grow Their Business. On Thursday, we released another episode of Supply Chain Now with host Scott Luton and special co-host Allison Giddens. Scott and Allison welcome Chad Molen with NIMBL, and Dan Reeve with Esker to the show. On Friday, we released the…