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global supply chain
February 3, 2026

The Value of a Data-Driven Approach to Demand Sensing and Forecasting

Special Guest Blog Post written by Chris Cunnane with InterSystems   Demand sensing and demand forecasting are both crucial aspects of optimizing supply chains, but they do have slightly different functions in their approach and focus. Demand sensing uses real-time data and analytics to identify and respond to immediate demand fluctuations, while demand forecasting uses historical data to predict future demand over a longer period (months or years). Different methods, such as statistical modeling and machine learning, are used to enhance the accuracy and adaptability of these processes. Both areas are crucial for companies when it comes to projecting sales, managing inventory, and coordinating replenishment. In the end, the goal is to accurately predict customer demand by using predictive models to forecast future demand. InterSystems surveyed 450 senior supply chain practitioners and stakeholders to examine key supply chain technology challenges, trends, and decision-making strategies across five key use cases: fulfillment optimization; demand sensing and forecasting; supply chain orchestration; production planning optimization; and environmental, social, and governance (ESG). This blog focuses on demand sensing and forecasting.   Current State of Demand Sensing and Forecasting According to the survey results, when asked how they currently forecast demand, 36% of respondents indicated that…
July 3, 2020

This Week on Supply Chain Now- June 29th – July 3rd

Another great week here at Supply Chain Now! Did you catch all the episodes? If not, you can check them all out here: We kicked off the week with This Week in Business History, where Scott looks back at some of the biggest historical events in business history for the week ahead. Supply Chain Now · “This Week in Business History for June 29th: The U.S. Interstate Highway System”   Then on Tuesday, Scott and Greg welcomed Cynthia Curry with the Metro Atlanta Chamber and Jasmine Crowe with Goodr to the podcast for a conversation about redirecting excess prepared food and so much more.   Supply Chain Now · “Feed More & Waste Less: Jasmine Crowe with Goodr”   On Wednesday, we continued our new series, TECHquila Sunrise with Greg White, where Greg shares the latest investments, acquisitions, innovations, and glorious implosions in Supply Chain Tech every week.   Supply Chain Now · “Top 25 Startup Ecosystems, Inclusive Investing, & Big Deals: TECHquila Sunrise with Greg White”   On Thursday we published the Supply Chain Buzz, where Greg and Scott discussed the top supply chain news of the week.   Supply Chain Now · “Supply Chain Buzz for June 29th:…