Rod Lee

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

In today’s complex supply chain landscape, effective transportation management is less an ambition than a necessity. As the logistics industry attempts to keep pace with rapid technological advancements, a dynamic regulatory environment, and ever-shifting market dynamics, the field of transportation management is working to keep pace with the constantly changing demands of a complex transportation sector. In hopes of better understanding what transportation management means in 2024, Supply Chain Now is partnering with innovative TMS provider RateLinx on an interesting research project: the TM Tech Survey 2024, which focuses on transportation management technology. But before we get there, let’s talk about why shippers in record numbers are demanding effective transportation management solutions. Three Reasons Shippers Require Effective Transportation Management According to an analysis from Gartner, the global TMS industry is expected to reach $2.11B by the end of 2024, a 60% increase from the industry’s value in 2019. It’s clear that today’s shippers, operating in a world plagued by volatility and disruption, understand the value of transportation management. This section looks at three key reasons why today’s shippers require effective transportation management. 1: Enhanced Operational Efficiency In 2024, transportation technology is indispensable for optimizing logistics operations. Today’s leading transportation management…