Roger Walterhouse

Special Guest Blog Post from e2open From demand sensing to dynamic allocation, here’s how leaders turn peak season logistics into profit   Call it Q4, The Golden Quarter, or Peak Season—it’s the 100-day sprint through fall and winter holidays where profits soar, plans tighten, and one slip leaves you scrambling through January. Across peak season logistics, most companies obsess over outbound speed. Yet the real winners are brands that master inbound logistics flow months earlier. Getting the right inventory to the right locations isn’t glamorous, but it’s where the margins live. Every peak season playbook demands strategic evolution. Rerun last year’s strategy this quarter and you’ll sink—unless you’ve built sophisticated inbound logistics capabilities, airtight supplier partnerships, and precise forecasting to anticipate market shifts. With the right strategy, you can stride into the Golden Quarter. That means: Smarter forecasting that detects demand shifts before they hit Sharper allocation that puts inventory exactly where it’s needed Replenishment planning that maintains flow under pressure On Time in Full (OTIF) execution that keeps products moving and shoppers happy In peak season, accuracy wins. Miss inbound positioning, and your bottom line misses too.   Inbound planning: The difference between stockouts and sales Golden Quarter demand…

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton met with John Lash, who leads strategy and vision at e2open, a WiseTech Global Group company. E2open is a global platform powering the entire lifecycle of making, moving, and selling goods, with capabilities spanning planning, logistics, global trade, supply management, and procurement. The platform is designed not just for enterprise visibility but for true end-to-end coordination across extended supply chain ecosystems. Lash emphasized that disruptions rarely originate within a company’s four walls. “Your sub-tiers are where most of the risk lives,” he explained. “That’s where your day-to-day operations—and your long-term strategy—are truly shaped.” It’s a lesson sharply reinforced during the pandemic, which reminded leaders worldwide that no one does supply chain alone.   Old Challenges Intensified by New Realities When Luton asked about the biggest challenges facing planning teams today, Lash pointed immediately to constraints—supply constraints, manufacturing constraints, and now, the added layer of global trade volatility. Trade policies that once shifted every few years now change weekly, daily, or even hourly. Lash offered a striking example: Brazilian coffee duties jumped from 10% to 50% this summer—before returning to 0%. “How do you plan through that?” he asked.…