Santiago Hernandez

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Keep up with all the latest conversations, interviews, and episodes right here on Supply Chain Now as we look back on everything that’s happened this week! On Monday, we released 3 new episodes! On Digital Transformers on Supply Chain Now, hosts Kevin L. Jackson and Scott Luton welcome Dr. Evaristus Mainsah, with IBM, to the show to discuss IBM think #2021, post-pandemic digital transformation, using AI to make your workforce even more effective, and exactly what drives innovation. On This Week in Business History, guest host Kelly Barner, Owner of Buyers Meeting Point and Host of Dial P for Procurement remembers key innovations, inventions, and firsts that took place between June 7th and 13th, including the questionable career of Samuel Slater, the tricky first passing of the Panama Canal, and how the Post Office stopped the shipment of children through their national parcel service. On Supply Chain Now en Spanish, host Enrique Alvarez interviews Sofia Rivas Herrera learning about her journey from curious child to industrial engineer to supply chain leader and much more. On Tuesday, we released 2 new episodes! On our Logistics with Purpose series, produced in partnership with Vector Global Logistics, as Pat Plonski, Executive Director of…