Santiago Hernandez

Special Guest Blog Post written by Demostenes (Demo) Perez, Photo by Rikin Katyal   After more than 25 years in logistics and supply chain management and having led over 200 regional distribution projects, I’ve come to realize that the questions people don’t ask are often the most important. Throughout my career, I’ve worked with global multinationals, emerging brands, and family-run businesses. I’ve helped move everything from underground mining equipment to high-fashion goods, from pharmaceuticals and food to toys and chemicals. Some supply chain models I helped design are still thriving today; others were shut down after a few years. Many didn’t even make it past the drawing board. In that time, I’ve had the privilege of collaborating with logistics professionals from nearly every corner of the world and making lifelong friends in the process. Yet no matter the company size or product type, I still wish more people would ask these five questions before launching or scaling their operations in Latin America: 1. How well do I understand the diversity within Latin America? “Latin America” is often treated as a single market. It’s not. Logistics conditions in Mexico are completely different from those in Brazil. Colombia, Argentina, Peru, and Chile…

Did you catch all the episodes from Supply Chain Now this week? If not, get a quick summary and listen here! We added TWO additional episodes this week starting on Saturday, July 25th. We continued our Logistics with Purpose series, sponsored by Vector Global Logistics, and welcomed Kevin Carvajal with Salesian Missions. Supply Chain Now · “Logistics with Purpose: Kevin Carvajal with Salesian Missions”     On Sunday, we featured our recent webinar, “Stand Up & Sound Off: A Conversation About Race in Industry,” and welcomed panelists Dyci Sfregola and David Burton to Supply Chain Now.   Supply Chain Now · “Stand Up & Sound Off: A Conversation About Race in Industry”     We featured another great episode in This Week in Business History on Monday, where Scott looks back at some of the biggest historical events in business history for the week ahead. This week, he spoke about the past, present, and future of the cannabis industry.   Supply Chain Now · “This Week in Business History for July 27th: The Past, Present, & Future of the Cannabis Industry”     Then on Tuesday, we shared our live-stream with Jeff Cashman of GreyOrange with our podcast audience, as…