Santiago Hernandez

Special Guest Blog Post written by Parabola Founder & CEO, Alex Yaseen   Operators are under pressure. They’re expected to move faster, do more with less, and somehow keep everything running smoothly while their systems, tools, and data are a mess. Now, AI is adding a whole new layer. On one hand, it’s exciting. The potential is real. On the other, a lot of teams feel stuck. They know they should be using AI, but they’re not sure where it fits into their day-to-day work. These are the five questions I get asked most often—whether someone’s trying to get started with automation, or trying to figure out how AI actually helps. 1. Can we automate this, or is it too messy? This question usually comes from someone deep in a spreadsheet that was never meant to scale. The short answer is: yes, you can probably automate it. But the longer answer is that you’ll need to rethink the process first. AI can help summarize, transform, and clean data—but it won’t fix a broken workflow. That’s on you. The best teams pair structured automation with lightweight AI to get leverage. Think: using rules and logic to standardize a workflow, and AI…

Zebra Robotics Automation is revitalizing AMR-assisted picking to optimize fulfillment efficiency and productivity with up to 30% fewer robots need in comparison to legacy systems. Their innovative approach can help significantly lower your cost per unit by combining workers and robots into a streamlined partnership that increases throughput without sacrificing performance rates, accuracy or reliability. Maximize AMR-assisted picking efficiency with Zebra’s three-fold strategy: Balanced Utilization: Use low-cost carts for buffering instead of extra robots or labor, reducing costs. Increased Capacity: Carts boost pick density and eliminate AMR wait times, handling 150-300% more items while cutting robot needs by up to 30%. Optimized Workflows: Seamless coordination ensures every picker and robot stays productive—no idle time, no wasted effort.   Download the “Unlocking Fulfillment Potential” eBook here to learn more