Scott Weir

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

National Supply Chain Day (NSCD)® returns on Wednesday, April 29, 2026 with Supply Chain Now, bringing together professionals across the industry for an annual celebration dedicated to recognizing and elevating the people, processes, and innovations that keep the world moving. Established in 2020, National Supply Chain Day® was created as a way to lift the supply chain industry up and propel it forward by spotlighting the stories, leaders, and breakthroughs that shape global commerce. What began as a single-day celebration has grown into an industry-wide movement that continues to inspire pride, visibility, and momentum across the profession. Supply Chain Now will host its annual National Supply Chain Day Livestream, led by SCN’s own Scott Luton (CEO & Founder) and Mary Kate Love (President & the visionary behind the creation of NSCD) with a keynote from Billy Ray Taylor and the announcement of two new award recipients. And, for the first time ever, organizations can officially register both virtual and in-person National Supply Chain Day events on the Supply Chain Now website. From the logistics behind everyday essentials to the complex global networks delivering critical goods worldwide, National Supply Chain Day® honors the professionals who connect the world.   Livestream Registration…