Sergio Villalobos

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…

Inside the reverse logistics education gap and the economic blind spot keeping it invisible Special Guest Blog Post written by Deborah Dull   Tony Sciarrotta has been asking the same question at industry conferences for years. As the Senior Director of Circularity and Reverse Logistics at the National Retail Federation, he knows what answer he’s going to get. But he keeps asking anyway. “Anybody in here go to school for returns management, reverse logistics, circularity? Any degrees in those fields the room?” It’s rare that anyone raises their hand. “That’s what’s wrong with our industry,” Sciarrotta told me at NRF Rev this January, the first conference under NRF’s new reverse logistics banner. “We still need to fix it.”   The Numbers That Should Make Headlines Here’s what makes reverse logistics so fascinating: the scale is staggering, but the infrastructure to support it needs to be stronger. According to the National Retail Federation, American retailers processed approximately $890 billion in returns in 2024 which is roughly 17% of all retail sales – and it’s higher for ecommerce. But that number almost certainly understates reality. “We have a fragmented industry,” Sciarrotta explained. “Where are all those returns going? It has to be…