Silvia Judy

This post is written by our friends at e2open. E2open is the connected supply chain software platform that enables the world’s largest companies to transform the way they make, move, and sell goods and services. Moving as one.™ Learn More: www.e2open.com.   Transportation teams feel pressure every day. Managing road, ocean, air, rail, and parcel means working across separate systems. When conditions change, teams scramble between tools, emails, and spreadsheets just to keep freight moving. Missed appointments, detention risk, tender fallout, and service failures are harder to avoid when execution lives in silos. A connected Transportation Management System (TMS) for shippers changes that model. Instead of managing each mode in isolation, transportation teams orchestrate execution across modes in one coordinated flow. Automated workflows handle routine decisions, multimodal transport data stays aligned, and planners focus on the exceptions that truly require human judgment. The result is faster response, fewer handoffs, and more confident execution when plans change.   Why “connected” logistics orchestration matters for modern shippers Most shippers didn’t design their transportation stack as a single system. Road, ocean, air, and parcel tools evolved separately, often from different vendors. That fragmentation shows up the moment disruptions hit, forcing teams to react…

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton caught up with Rob Haddock, a seasoned supply chain practitioner and advisor with Demand Chain AI, to discuss the persistent planning challenges organizations face—and why maturity, discipline, and optimization still matter more than buzzwords. Demand Chain AI blends consulting services with advanced supply chain technologies, focusing on optimization across trade promotion management, demand sensing, supply planning, and detailed production scheduling. Haddock’s role centers on helping organizations strengthen business processes—particularly sales and operations planning (S&OP), performance reporting, and the practical application of technology to improve execution on both the demand and supply sides.   A Practitioner’s Perspective on Planning Gaps Haddock’s perspective is shaped by decades spent inside large, sophisticated supply chain organizations. Early in his career, he worked within an iconic, global beverage company where advanced planning environments were already in place—though, in hindsight, he admits those tools were sometimes underutilized. Today, Haddock spends much of his time working with small and mid-sized organizations that haven’t been as fortunate. In many of these environments, planning maturity is still low, foundational practices are missing, and—unsurprisingly—Excel remains the primary planning tool. “Basic business practices that have been around since the 1990s…