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fulfillment automation
February 20, 2026

Designing Resilience In: David Scheffrahn of Ocado Intelligent Automation on Flexibility, Volatility, and the Future of Fulfillment

From Grocery Innovator to Global Tech Enabler At Manifest 2026, Scott Luton spent time with David Scheffrahn, Vice President of Sales with Ocado Intelligent Automation, to explore how fulfillment technology is evolving in an era defined by volatility. While Ocado is widely known in the UK and Europe for its e-commerce grocery leadership, Scheffrahn explained that the company’s North American focus is different. Over 25 years of building its own advanced grocery e-commerce and fulfillment operations, Ocado developed a powerful technology stack to drive efficiency. “What we’ve done in the last five years,” he shared, “has taken the tech stack that we built for our own use, and now we’re offering it to other companies to buy and use for their operations.” Today, Ocado supports 3PLs and global brands with end-to-end automation solutions that enable companies to maintain greater control over their omnichannel fulfillment, especially those looking for alternatives to marketplace giants.   Volatility Hasn’t Gone Away When asked about dominant supply chain themes heading into 2026, Scheffrahn was direct: “Volatility has not gone away.” He described 2025 as “a massive shock in the system,” with tariffs and shifting trade policies forcing customers to pause projects and reassess strategy. “Almost…
October 22, 2021

This Week In Supply Chain Now: October 18th – 22nd

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We kicked this week off with a new episode in our Supply Chain Real Estate Series produced in partnership with Prologis. Scott Luton and special host Ward Richmond welcomed Managing Partner Will O’Donnell and Vice President Todd Lewis from Prologis Ventures. For Monday’s This Week In Business History episode, Scott tells an interesting story of one of the most captivating and influential movie rental businesses in American history. On Tuesday, we released a new episode of TEKTOK, with host Karin Bursa. In this episode, Karin talks with Ben Cubitt, SVP of Consulting and Network Services for Transplace. They discuss the future of supply chain logistics into next year, from continued network disruptions to taking smart steps today to regain a proactive footing. On Wednesday’s Supply Chain Now episode, Scott and special guest host Crystal Davis welcomed the Vice President of Transportation for Home Depot, Sarah Galica, to the show. She gives insight on some of the improvements that resulted in $34 billion dollars in growth for The Home Depot. For Thursday’s Supply Chain Now episode, Scott and guest host…