Temitope Ogunfayo

Traditional supply chains react, while Adaptive Supply Chains are built to anticipate and evolve. Learn how these strategies can transform your supply chain and multiply margins despite today’s turbulent market environment. Supply chains are more than just something to manage. They’re a strategic asset to the organization – driving long term, sustainable growth by constantly adapting to a fast-changing world. In this white paper, you’ll learn: The three pillars that make up an adaptive supply chain Six practical strategies that can help you achieve the three pillars of an adaptive supply chain Real life use cases on how companies like yours are using these strategies to maximize operational performance, profitability, and sustainability   Download the “6 Strategies for Building an Adaptive Supply Chain” white paper here to learn more  

At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance. Interestingly, the conversation began not with technology, but with competitive dragon boat racing, a hobby of Andre Luecht’s that he enjoys in his free time. For Luecht, the analogy is clear: success depends on alignment. “The team that is the most synchronized team is the one that wins,” he explains, a principle that applies just as much to supply chains as it does to sport.   Turning Data Into Decisions At the Edge Zebra Technologies has long been known for enabling visibility across supply chains, from barcode scanning to RFID and beyond. But today, the focus is evolving toward something more powerful: decision-making at the edge. Luecht describes a world where frontline workers are empowered with real-time intelligence directly on their devices. “AI… is what you can build into a device in the hand of someone who has to decide what truck a certain pallet goes onto,” he says. This concept, what Zebra calls “frontline AI”, brings intelligence closer to…