Thobekile Nxumalo

Supply Chain Now is the voice of the supply chain industry, and our hosts are experts in the field. Podcast listeners tune in to hear the words of wisdom from host Marty Parker, whose practical advice is taken everywhere from the classroom to the C-suite. An Educated Voice in Supply Chain Parker certainly has the supply chain chops to back up his advice. He has 30 years of experience in the supply chain C-suite (COO, CMO, CSO), is the founder and CEO of Adæpt Advising, and is an award-winning senior lecturer in supply chain and operations management at the University of Georgia. He also founded and leads UGA’s Supply Chain Advisory Board, is the academic director of the university’s Leaders Academy, and serves on multiple advisory boards, including the Trucking Profitability Strategies Conference, Zion Solutions Group, and Carlton Creative Co. Mentoring on Campus and in the C-suite Parker’s mentoring carries supply chain stakeholders from their student days to the C-suite. At UGA, he helps his students network and land internships and post-graduation jobs. Through Adæpt Advising, he works with C-suite executives to improve their skills, become better leaders, and develop strategic plans with detailed action steps and financial targets. He…

An estimated 12% of global trade worth more than $1 trillion traverses the Red Sea each year. When Houthi rebels started attacking commercial vessels in November 2023, ocean carriers began rerouting container ships around Africa’s Cape of Good Horn rather than through the Suez Canal on voyages from Asia to Europe. That greatly increased travel time and costs. As of March of this year, shipping through the Red Sea was still down 70% from before the attacks began, according to The Economist, with many ocean carriers still avoiding the Bab el-Mandeb Strait, which separates the Red Sea from the Gulf of Aden and the Arabian Peninsula. Maritime Industry Caught in the Crosshairs Houthi rebels launched attacks on ships in the Red Sea in response to Israel’s military operations in Gaza. The Houthis attacked more than 100 cargo ships between November 2023 and January 2025. The attacks, with missiles and drones, sunk two vessels and killed four sailors. In late October 2024, a headline in gCaptain read, “Red Sea Is Now So Dangerous Even NATO Warships Are Avoiding It.” “The United States Navy continues to send warships through the Red Sea, but its mission to protect merchant ships – Operation Prosperity…