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global supply chain
February 3, 2026
The Value of a Data-Driven Approach to Demand Sensing and Forecasting
Special Guest Blog Post written by Chris Cunnane with InterSystems Demand sensing and demand forecasting are both crucial aspects of optimizing supply chains, but they do have slightly different functions in their approach and focus. Demand sensing uses real-time data and analytics to identify and respond to immediate demand fluctuations, while demand forecasting uses historical data to predict future demand over a longer period (months or years). Different methods, such as statistical modeling and machine learning, are used to enhance the accuracy and adaptability of these processes. Both areas are crucial for companies when it comes to projecting sales, managing inventory, and coordinating replenishment. In the end, the goal is to accurately predict customer demand by using predictive models to forecast future demand. InterSystems surveyed 450 senior supply chain practitioners and stakeholders to examine key supply chain technology challenges, trends, and decision-making strategies across five key use cases: fulfillment optimization; demand sensing and forecasting; supply chain orchestration; production planning optimization; and environmental, social, and governance (ESG). This blog focuses on demand sensing and forecasting. Current State of Demand Sensing and Forecasting According to the survey results, when asked how they currently forecast demand, 36% of respondents indicated that…
December 16, 2020
This Week on Supply Chain Now: December 7th – 11th
Get Ready to increase your supply chain IQ! We’ve got all the latest episodes, interviews, conversations, and livestreams right here from Supply Chain Now this week. On Saturday, Supply Chain Now hosts Scott Luton, Greg White, and Jamin Alvidrez share their perspective on the industry, top business challenges, and what their priorities are. On Monday, Fred Tolbert, Principal at Southeast Demand Solutions in Marietta Georgia, joined the Supply Chain Now team for a recent livestream to discuss the pandemic, the latest supply chain industry news, and what new developments we can expect to see going forward. On Tuesday’s podcast episode, Stephanie Stuckey of Stuckey’s Corporation joined us for our Full Access series to share her professional journey. On Wednesday, Scott welcomed Shan Muthuvelu and Steffanie Ness with UCBOS to talk about the convergence of retail and eCommerce supply chains as well as the importance of metadata On Thursday, David Shillingford with Resilience360 joined us on the Supply Chain Buzz to discuss the top news in supply chain with Scott & Greg. And our final episode this week Polly Mitchell-Guthrie and Patrick Van with Kinaxis join us too talk about what true supply chain resilience looks…