Todd Lewis

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. On Monday, we released 2 new episodes! On this episode of Digital Transformers, produced in partnership with TNS, host Kevin L. Jackson welcomes Praveen Rao, Managing Director with IBM, to the podcast. On This Week in Business History, host Scott W. Luton relates true stories marking notable anniversary dates this week, including the Federal Aid Highway Act of 1956, the first Chevy Corvette to be produced in 1953, & more! On Tuesday, we released an episode of TEK TOK! In this episode, host Karin Bursa dives into 6 strategies that supply chain innovators are doing now to become more resilient. On Wednesday’s episode of Supply Chain Now, Scott Luton and Kelly Barner, Host of Dial P for Procurement, dive into the friction between North Face and the oil and gas industry – an industry that supplies the substance and materials North Face needs to make its products. Despite this, North Face is concerned with protecting their brand from the potential damage of publicly associating with oil and gas, leaving them in a tough spot with regard to their supply…