Tom Goldsby

Special Guest Blog Post written by Chris Cunnane with InterSystems   In a world defined by rapid market shifts, volatile supply chains, and unpredictable customer behavior, traditional forecasting methods often fall short. Relying primarily on historical data is no longer enough. To stay competitive, organizations are increasingly turning to demand sensing and forecasting, an approach that blends real-time data, advanced analytics, and AI to anticipate demand more accurately and respond faster to change. This shift is not limited to retail or manufacturing. Demand sensing is transforming how organizations across industries plan operations, allocate resources, and improve service levels. Below, we explore key industry use cases where demand sensing is delivering measurable value, and why businesses should care.   Why Demand Sensing Matters Demand sensing moves beyond static historical trends. It incorporates current, high-velocity data signals such as sales transactions, weather patterns, logistics feeds, economic indicators, and even social sentiment to generate short-term demand forecasts that reflect real-world conditions. The benefit is clear. Organizations gain better visibility and responsiveness across procurement, production, inventory, and distribution. Instead of reacting to outdated forecasts, they can make timely decisions that reduce costs, prevent stockouts, and improve customer satisfaction. FMCG, CPG, Retail, & E-Commerce Fast-moving…

At Manifest 2026, Scott Luton caught up with Marina Mayer, Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive, and Co-Founder and Content Director of the Women in Supply Chain Forum, for a conversation that cut through the tech buzz and landed squarely on what matters most: people. Marina leads two influential digital publications covering the full spectrum of supply chain — from temperature-controlled cold chain logistics to e-commerce and retail — along with four major industry awards programs and the rapidly growing Women in Supply Chain Forum, now entering its fifth year. But amid all the innovation on display in Las Vegas, her message was refreshingly grounded.   Disruption Is the Baseline. Proactivity Is the Shift When asked about dominant themes shaping the industry, Marina didn’t hesitate. One common theme linking 2025 and 2026 is that “disruptions obviously still exist,” she said. From tariffs to trade wars to Mother Nature, the hits keep coming. What’s different in 2026 isn’t the disruption itself; it’s the response. Instead of dwelling on what’s gone wrong, companies are getting proactive. Leaders are “acting on it and being proactive about getting in front of it,” she noted. Since COVID, organizations have learned that…