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fulfillment automation
February 20, 2026

Designing Resilience In: David Scheffrahn of Ocado Intelligent Automation on Flexibility, Volatility, and the Future of Fulfillment

From Grocery Innovator to Global Tech Enabler At Manifest 2026, Scott Luton spent time with David Scheffrahn, Vice President of Sales with Ocado Intelligent Automation, to explore how fulfillment technology is evolving in an era defined by volatility. While Ocado is widely known in the UK and Europe for its e-commerce grocery leadership, Scheffrahn explained that the company’s North American focus is different. Over 25 years of building its own advanced grocery e-commerce and fulfillment operations, Ocado developed a powerful technology stack to drive efficiency. “What we’ve done in the last five years,” he shared, “has taken the tech stack that we built for our own use, and now we’re offering it to other companies to buy and use for their operations.” Today, Ocado supports 3PLs and global brands with end-to-end automation solutions that enable companies to maintain greater control over their omnichannel fulfillment, especially those looking for alternatives to marketplace giants.   Volatility Hasn’t Gone Away When asked about dominant supply chain themes heading into 2026, Scheffrahn was direct: “Volatility has not gone away.” He described 2025 as “a massive shock in the system,” with tariffs and shifting trade policies forcing customers to pause projects and reassess strategy. “Almost…
November 20, 2020

This Week on Supply Chain Now: November 16th – November 20th

Supply Chain Now has been full of great conversations, key takeaways, and inspiring stories from some amazing business leaders this week. Make sure you catch all the latest episodes, interviews, conversations, and livestreams right here for all the hottest supply chain news! On Saturday, Steve Britt, senior manager for customs at Fiat Chrysler Automobiles, joins us in partnership with AIAG – Automotive Industry Action Group’s 2020 Supply Chain Summit to talk about his role and thepartnership between industry and US Customs and Border Protection.     On Monday, Scott and the Vector Global Logistics team sat down with Steven Stirling from MAP International for an episode of our Logistics with Purpose series to hear Steven’s inspiring story that made him dedicate his life to bringing critical medicines and health supplies to some of the world’s poorest people.   On Tuesday, TEK TOK Digital Supply Chain Podcast with host Karin Bursa welcomed industry trailblazer Lora Cecere, CEO of Supply Chain Insights, to hear about Lora’s career path     On Wednesday, Scott and Greg sit down with Bob Bova from AccuSpeechMobile to the Supply Chain Buzz to talk about how voice automation in the warehouse is increasing producitivity and announcing na…