Tom Goldsby

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started our week off with a conversation on Supply Chain Now with not one, but two Allisons! Scott and Greg had the opportunity to talk with Allison Grealis the President of the Women in Manufacturing Association and Education Foundation, and Allison Giddens the Co-President of Win-Tech and Treasurer of the Georgia Chapter of Women in Manufacturing. Scott focused on the history of Labor Day in Monday’s This Week in Business History’s episode. Scott talks about the history of the holiday and the part that everyone plays when it comes to the global workforce. On Tuesday, we published a new episode of TEKTOK with host Karin Bursa featuring Greg White, host of TECHquila Sunrise. During this episode Karin talks with Greg about his perspective on how to be successful in today’s HOT Supply Chain Tech market. On Wednesday’s episode of Supply Chain Now, Scott and special co-host Mike Griswold, Vice President of Research at Gartner, interviewed Scott Mann. Scott Mann is known for being a Green Beret, Retired Lieutenant Colonel in the U.S. Army, and President of Rooftop Leadership.…

Demand can change in an instant. A flash promotion takes off faster than expected. An influencer post sends a niche SKU into the stratosphere. A heat wave flips seasonal demand on its head. And suddenly, your forecast—carefully crafted weeks ago—feels like yesterday’s weather report. This is where demand signal management earns its keep. Instead of reacting too late or overreacting too early, it helps supply chain teams interpret what’s really happening and respond with confidence. For retailers and consumer brands navigating constant demand volatility, it’s the difference between chasing noise and acting on insight.   The problem: demand forecasts lag reality Traditional forecasting has a fundamental challenge: timing. Forecasts are built on historical patterns and planning cadences that move at a measured pace, but demand levels today won’t wait for the next planning cycle. Modern demand shocks often arrive without warning: a promotional discount goes viral, a competitor runs out of stock, weather drives sudden regional swings, or a trend outpaces merchandising plans. In these moments, planners face a familiar tension. React too slowly, and shelves go empty. React too aggressively, and you’re stuck with excess inventory once the spike fades.   What demand signals are (and what they aren’t)…