More
Building Brand Leaders
January 20, 2025
Supply Chain Podcasts in 2025: Building Brand Leaders
The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
MODEX 2026
May 28, 2026
The Supply Chain Whisperer on Why Practicality Still Wins
At MODEX 2026 in Atlanta, Scott Luton sat down with Christine Barnhart, Head of Industry Engagement & Alliances at Miebach. She is known by many across industry as “The Supply Chain Whisperer.” Their conversation covered everything from AI and supply chain maturity to workforce evolution and the importance of practical execution. Through it all, Barnhart offered a grounded perspective shaped by years of operational leadership and transformation work. And if there’s one central takeaway from the discussion, it’s this: the companies that succeed won’t be the ones chasing hype. But they WILL be the ones building resilient, executable supply chains. There Is No “Normal” Anymore Supply chain leaders have spent years navigating disruption, but Barnhart believes the industry has finally reached an important realization. “People have finally come to this conclusion that there is no such thing as normal anymore,” she explains. That mindset shift is changing how organizations think about planning, investment, and agility. Network design exercises that once happened every three to five years are now being revisited continuously. Companies are investing in tools that shorten decision cycles and improve responsiveness in near real time. The old approach that focused on “design once, optimize later” – –…