Tommy Townsend

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…

How nearshoring, trade policy shifts, and digital infrastructure are transforming strategies in an era of disruption Global supply chains are being tested like never before. Rising tariffs, shifting trade policies, and the push for sustainability have accelerated a new era of resilience. Businesses are no longer simply reacting to disruptions—they’re proactively reconfiguring their networks with nearshoring, diversification, and advanced technology. The latest white paper from DP World explores how companies across the Americas are turning volatility into opportunity by investing in regional supply chains, leveraging economic zones, and adopting digital innovation to stay competitive in a fragmented global market. Download your copy today to see how you can position your business for strength and agility.   What You’ll Learn: This white paper provides actionable insights for supply chain leaders navigating geopolitical, economic, and technological change. Inside, you’ll discover: ✔ Why resilience now outweighs efficiency: 88% of businesses plan to reconfigure supply chains in 2025. ✔ How trade policies are driving regionalization: New U.S. tariffs are reshaping sourcing strategies and opening opportunities in Latin America. ✔ Where investment is accelerating growth: Nearshoring fueled $36B in foreign investment in Mexico in 2024, with DP World investing $2.5B in logistics infrastructure across Latin…