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November 5, 2021

This Week In Supply Chain Now: November 1st – November 5th

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with an episode of Dial P live with host Kelly Barner. During this episode Kelly talks about supplier diversity, equity, and inclusion with Neeraj Shah, the CEO of Supplier io. For Monday’s This Week In Business History episode, Scott Luton highlights national sandwich day from the interesting facts to stories about some of America’s favorite sandwich brands. On Tuesday, we released a new episode of TEK TOK with host Karin Bursa. Karin talks with Dr. Glenn Richey representing Auburn University. During this episode, these two explain consumer issues ahead of the 2021 holidays and busy shopping season. For this episode of Supply Chain Now live host Scott Luton and Greg White chat with Bobby Holland the Vice President and Director of Freight Data Solutions at U.S. Bank. And Patricia Gabriel, the Vice President of U.S. Customer Service with Mondelez international. The conversation leads to the advancements that Bobby was involved in pertaining U.S Bank and the Quarter 3 reports for Mondelez International. For Thursday, we released an episode of Digital Transformers host with Kevin…
transportation leadership
June 5, 2026

When Safety Technologies Backfire and How Managers Can Prevent It

Brought to you in partnership with the Journal of Business Logistics   Companies are investing heavily in safety technology. Trucking fleets now rely on cameras, collision warnings, lane alerts, adaptive cruise control, and automated braking to reduce crashes and protect drivers. That investment assumes a straightforward outcome. More technology should lead to safer behavior. It does not always work that way. Research in the Journal of Business Logistics shows that the same technologies designed to improve safety can also undermine it. The difference comes down to how drivers experience the tools and how managers use them. The problem is not the system. It is the interaction around it.   How safety technology fails in practice The study points to two common patterns that show up across fleets. The first is avoidance. Some drivers ignore or disable alerts. They cover inward-facing cameras or override automated features. This behavior shows up when the system feels intrusive or disconnected from real driving conditions. Frequent warnings and false alarms create frustration. Experienced drivers, in particular, may feel the technology challenges their judgment rather than supports it. When that happens, drivers do not adapt to the system. They route around it. The second pattern is…