Tracy Hansen

A Legacy Behind the Mission At Manifest 2026 in Las Vegas, Scott Luton sat down with Stefan Groschupf, CEO & Founder of Centrum AI, to discuss how a new generation of technology is being purpose-built for today’s supply chain realities, rather than yesterday’s assumptions. What began with a lighthearted joke about multivitamins quickly turned personal. When Scott quipped that “Centrum” reminded him of a vitamin from the eighties and nineties, Stefan shared the real inspiration behind the name. “My dad… the biggest building he constructed was called Centrum,” he explained. “That was the inspiration. His legacy, a head nod to him.” For Stefan, the company name represents more than branding; it reflects a mission rooted in impact and responsibility.   Designing for Today’s Reality “We’re building a new tech platform for the supply chain industry that is really built on the foundation of the reality today,” Stefan said. That reality includes uncertainty, dirty data, data silos, and geopolitical shifts that are reshaping global trade. He offered a simple example: in many ERP systems, a lead time is entered as a fixed number — say 15 days. “That’s of course nonsense,” Stefan noted. “It’s anywhere between nine days and 18 days……

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…