Volodymyr Vorobey

From Grocery Innovator to Global Tech Enabler At Manifest 2026, Scott Luton spent time with David Scheffrahn, Vice President of Sales with Ocado Intelligent Automation, to explore how fulfillment technology is evolving in an era defined by volatility. While Ocado is widely known in the UK and Europe for its e-commerce grocery leadership, Scheffrahn explained that the company’s North American focus is different. Over 25 years of building its own advanced grocery e-commerce and fulfillment operations, Ocado developed a powerful technology stack to drive efficiency. “What we’ve done in the last five years,” he shared, “has taken the tech stack that we built for our own use, and now we’re offering it to other companies to buy and use for their operations.” Today, Ocado supports 3PLs and global brands with end-to-end automation solutions that enable companies to maintain greater control over their omnichannel fulfillment, especially those looking for alternatives to marketplace giants.   Volatility Hasn’t Gone Away When asked about dominant supply chain themes heading into 2026, Scheffrahn was direct: “Volatility has not gone away.” He described 2025 as “a massive shock in the system,” with tariffs and shifting trade policies forcing customers to pause projects and reassess strategy. “Almost…

Lean manufacturing is all about reducing waste and increasing efficiency. Manufacturers have been implementing lean practices for decades and have stood the test of time. Now, with technological advancements, lean methodologies can be more transformative than ever before. “Integrating automation into lean manufacturing is a powerful strategy. Unlike traditional automation, which often aims to increase production capacity without considering real needs, lean automation focuses on the smart and selective application of technologies to meet specific continuous improvement goals and eliminate inefficiencies,” the Kaizen Institute said. “Digital transformation provides an unprecedented opportunity for implementing lean,” it continued. “When applied within lean, tools like the Internet of Things (IoT), artificial intelligence (AI), and data analytics can revolutionize how organizations detect and eliminate waste.” What is Lean Manufacturing? In “The Machine That Changed The World,” published in 1990, lean production is hailed as “Toyota’s secret weapon in the global car wars.” The Toyota Production System was developed following World War II from “a series of simple innovations … to provide both continuity in process flow and a wide variety in product offerings,” according to the Lean Enterprise Institute. In “Lean Thinking,” a 1996 follow-up to “The Machine That Changed The World,” authors James…