Wanona Satcher

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with an episode of Supply Chain Now as Scott Luton chats with Lora Cecere and Dr. Madhav Durbha, Vice President of Supply Chain Strategy for Coupa Software. In Monday’s episode of This Week In Business History, Scott Luton talks about the history and development of video games- from the origins of Atari to the companies that are currently dominating the market. On Tuesday, we republished a classic TEKTOK episode with host Karin Bursa. In this episode, Karin shares six strategies for greater supply chain resilience. On Wednesday’s Supply Chain Now episode, Scott had a great conversation with culture expert, author, and speaker Ray Attiyah with Run Improve Grow. Scott and Ray talk about the key points in his new book, Fearless Front Line: The Key to Liberating Leaders to Improve & Grow Their Business. On Thursday, we released another episode of Supply Chain Now with host Scott Luton and special co-host Allison Giddens. Scott and Allison welcome Chad Molen with NIMBL, and Dan Reeve with Esker to the show. On Friday, we released the…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…