Wayne Cragg

Special Guest Blog Post written by Matt McKinney, Co-Founder and CEO of Loop   I spend most of my time with supply chain and innovation leaders at major enterprises who are sitting on significant AI budgets but struggling to show measurable business impact in an increasingly complex and volatile supply chain environment.   These conversations have evolved dramatically. A year ago, executives were asking basic questions about AI feasibility. Today, the questions have shifted to strategic implementation at enterprise scale.   Based on hundreds of these discussions, three questions consistently emerge that separate companies making transformational progress from those stuck in pilot purgatory.   How do we move from AI experiments to enterprise-scale impact?   Most organizations have yet to see organization-wide, bottom-line impact from AI use. This is the strategic challenge keeping C-suite leaders awake at night.   The problem isn’t the technology. It’s the application of the technology. Too many enterprises are trying to treat AI like a magic wand they can bolt onto existing systems. But garbage in, garbage out. If your underlying data is fragmented and inconsistent, AI won’t solve your problems; in fact they’ll get worse.   At its core, anything automated is powered by…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…