Yone Dewberry

For another year, Supply Chain Now Founder, CEO, and Host Scott Luton has been named to the Thinkers360 Top Voices of 2025, a prestigious global recognition honoring influential experts shaping conversations across business and technology. Described as the “definitive list of leading experts,” the Thinkers360 Top Voices Awards celebrate thought leaders who consistently share valuable insights and help advance professional knowledge across industries. Honorees are selected based on demonstrated expertise, impact, and meaningful contributions to the broader thought leadership community. Luton’s inclusion once again highlights his ongoing impact on the global supply chain community – from hosting thousands of interviews with industry leaders to spotlighting innovation, leadership, and the real-world challenges facing operations today. Through Supply Chain Now’s podcasts, livestreams, event coverage, and collaborative content, his work continues to connect practitioners with practical ideas they can immediately apply. As supply chains grow more complex and interconnected, recognition like this reflects not just individual influence, but the strength of a community committed to learning and improvement. Scott’s voice, and the voices he amplifies, continue to help leaders navigate change, build resilience, and move the industry forward. Learn more about Thinkers360 and the Thinkers360 Top Voices award here.

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…