Sofia Rivas

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with an episode of Dial P live with host Kelly Barner. During this episode Kelly talks about supplier diversity, equity, and inclusion with Neeraj Shah, the CEO of Supplier io. For Monday’s This Week In Business History episode, Scott Luton highlights national sandwich day from the interesting facts to stories about some of America’s favorite sandwich brands. On Tuesday, we released a new episode of TEK TOK with host Karin Bursa. Karin talks with Dr. Glenn Richey representing Auburn University. During this episode, these two explain consumer issues ahead of the 2021 holidays and busy shopping season. For this episode of Supply Chain Now live host Scott Luton and Greg White chat with Bobby Holland the Vice President and Director of Freight Data Solutions at U.S. Bank. And Patricia Gabriel, the Vice President of U.S. Customer Service with Mondelez international. The conversation leads to the advancements that Bobby was involved in pertaining U.S Bank and the Quarter 3 reports for Mondelez International. For Thursday, we released an episode of Digital Transformers host with Kevin…

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…