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Sofia Rivas

Sofia self-identifies as Supply Chain Ambassador, her mission is to advocate for the field and inspire young generations from diverse backgrounds and cultures to join the industry so that thought diversity is increased and change accelerated. Recognized as Linkedin Top Voice and Linkedin Community Top Voice in Supply Chain Management, as well as Emerging Leader in Supply Chain by CSCMP 2024, Top Women in Supply Chain by Supply & Demand Executive 2023, and Coup de Coeur Global Women Leaders in Supply Chain by B2G Consulting in 2021.

Public speaker at multiple international events from keynotes and panels, to webinars and guest lectures for bachelor’s and master’s degrees, discussing topics such as sustainability, women in the industry, technology and innovation. Writer at different online magazines on logistics, supply chain and technology. Podcast host and guest on different recognized programs in the industry. Sofia has more than 5 years of experience from academic research and field studies to warehouse operations, demand planning and network design. She has worked in manufacturing, airport operations, e-commerce retail, and technology hardware across Latin America, North America and Europe.

Currently working as Supply Chain Network Design and Optimization Manager at HP within their Global Supply Chain and Logistics team.

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transportation
December 15, 2025

2026 Fuel Market Outlook: What it Means for Your Transportation Budget

Fuel is the second largest and most volatile operating expense in transportation, and traditional fuel surcharge programs expose your budget to unnecessary costs and risks. Forecasts for 2026 signal continued volatility, making it critical for transportation leaders to move beyond outdated, average-based reimbursement models. Our 2026 Fuel Outlook provides the data-driven insights you need to navigate market complexities and turn your fuel spend from a volatile cost center into a powerful strategic advantage. Key Takeaways from the Report: An emerging global supply surplus is creating downward pressure on crude oil prices, yet regional disruptions are adding significant volatility. Refinery closures on the West Coast and continued U.S. diesel exports are tightening domestic supply and creating complex pricing dynamics. Traditional fuel surcharge programs based on the weekly DOE index are inaccurate, leading to missed savings opportunities. Learn why Fuel Recovery is the definitive solution for fair and accurate fuel reimbursement. DOWNLOAD NOW
supply chain planning
January 16, 2026

Demand Chain AI’s Rob Haddock on Raising Planning Maturity and Helping Companies Outgrow Spreadsheets

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton caught up with Rob Haddock, a seasoned supply chain practitioner and advisor with Demand Chain AI, to discuss the persistent planning challenges organizations face—and why maturity, discipline, and optimization still matter more than buzzwords. Demand Chain AI blends consulting services with advanced supply chain technologies, focusing on optimization across trade promotion management, demand sensing, supply planning, and detailed production scheduling. Haddock’s role centers on helping organizations strengthen business processes—particularly sales and operations planning (S&OP), performance reporting, and the practical application of technology to improve execution on both the demand and supply sides.   A Practitioner’s Perspective on Planning Gaps Haddock’s perspective is shaped by decades spent inside large, sophisticated supply chain organizations. Early in his career, he worked within an iconic, global beverage company where advanced planning environments were already in place—though, in hindsight, he admits those tools were sometimes underutilized. Today, Haddock spends much of his time working with small and mid-sized organizations that haven’t been as fortunate. In many of these environments, planning maturity is still low, foundational practices are missing, and—unsurprisingly—Excel remains the primary planning tool. “Basic business practices that have been around since the 1990s…