Vin Vashishta
Vin Vashishta is the author of ‘From Data To Profit’ (Wiley 2023). It’s the playbook for monetizing data and AI. Vin is the Founder of V-Squared and built the business from client 1 to one of the world’s oldest data and AI consulting firms. His background combines nearly 30 years in strategy, leadership, software engineering, and applied machine learning.
More
supply chain decision velocity
February 17, 2026
Accelerating Decision Velocity: Why the Future Belongs to Faster, Smarter Supply Chain Decisions
Special Guest Blog Post written by Karin Bursa, Supply Chain Industry Advisor and Supply Chain Now Host Here is a diagnostic question I use with supply chain leaders: when disruption hits, do your teams spend most of their time debating the data, debating the scenarios, debating the plan, or debating the decision? Or all of the above? Seriously though, in 2026, that distinction matters. Network shifts driven by tariffs, geopolitics, cost pressure, and sustainability are accelerating. Gartner’s 2025 U.S. Trade and Immigration Policy Survey indicate 77% of respondents selected network changes among their top actions in response to tariff impacts. [2] If the physical network is moving, the digital planning platform must move even faster. The environment is forcing decisions to be made faster, more frequently, and with more variables than ever before. Gartner says supply chain decisions are becoming 71% more complex, happening 52% more frequently, and need to be made 57% faster. That triple constraint cannot be accomplished with cadence-based batch planning cycles as a default operating model. This is why I am focused on a single, practical outcome for supply chain teams: accelerating decision velocity. The ability to move from data to insights to actions faster…
supply chain podcast
March 31, 2025
Meet the Supply Chain Now Host: Marty Parker
Supply Chain Now is the voice of the supply chain industry, and our hosts are experts in the field. Podcast listeners tune in to hear the words of wisdom from host Marty Parker, whose practical advice is taken everywhere from the classroom to the C-suite. An Educated Voice in Supply Chain Parker certainly has the supply chain chops to back up his advice. He has 30 years of experience in the supply chain C-suite (COO, CMO, CSO), is the founder and CEO of Adæpt Advising, and is an award-winning senior lecturer in supply chain and operations management at the University of Georgia. He also founded and leads UGA’s Supply Chain Advisory Board, is the academic director of the university’s Leaders Academy, and serves on multiple advisory boards, including the Trucking Profitability Strategies Conference, Zion Solutions Group, and Carlton Creative Co. Mentoring on Campus and in the C-suite Parker’s mentoring carries supply chain stakeholders from their student days to the C-suite. At UGA, he helps his students network and land internships and post-graduation jobs. Through Adæpt Advising, he works with C-suite executives to improve their skills, become better leaders, and develop strategic plans with detailed action steps and financial targets. He…