Supply Chain Now en Espanol
Episodio 10

Resumen del Episodio

En este episodio de Supply Chain Now en español, el presentador Enrique Alvarez da la bienvenida al invitado especial Jorge Koszeg. Escuche mientras hablan sobre cómo se inició en la industria del entretenimiento a una edad temprana y de qué se trata el negocio de la logística del entretenimiento.

Transcripción en Español

[00:00:37] Muy buenos días y bienvenidos a otra edición más de Supply Chain Now en español El día de hoy tengo a un invitado muy especial participando de la cadena de suministro y la logística en un área muy, muy particular. El área de espectáculos, eventos y transporte internacional para armar todos estos grandes escenarios, shows y eventos populares. Entonces tengo va a ser un episodio seguramente muy interesante y agradezco a todos que nos acompañen. Antes de presentarles a nuestro invitado de hoy, me gustaría recordarles que se suscriban a Supli Chain Now. Pueden visitarnos también en nuestra página de Internet en Supply Chain Now Dot Com. Y pueden visitarnos en cualquier red social, o pueden también en cualquier herramienta en la que escuchen sus podcasts. Nuevamente, mi nombre es Enrique Álvarez. Esto es Supply Chain Nagua en español. Y sin más preámbulo, déjenme darles la bienvenida a Jorge Cosac. Jorge. Muy buenos días. Bienvenido a Supply Chain Nahua en español. Cómo estás?

[00:01:45] Muy bien, muy bien. Cómo estás?

[00:01:48] Muy, muy bien. Jorge Cosep, director Shiho de Bronquio. Cuéntanos un brevemente Jorge, qué tal de ti, cómo te ha ido, qué tal la semana?

[00:02:00] Muy bien, empezamos bien. Ayer de hecho fue feriado en México, aproveché para ir a Cuernavaca. Qué bien! Un negocio que tengo de ropa, independientemente de la logística y la carga. Excelente. Mucho calor, pero rico.

[00:02:15] Aquí en Estados Unidos apenas está cambiando el. Aquí tienes tu casa. En Atlanta está cambiando un poco la primavera. Entonces está el clima apenas empieza a cambiar, que ya realmente bueno, lo necesitábamos forje antes de entrar. Queremos hablar un poco de ti, queremos hablar un poco de tu empresa. Queremos obviamente conocer un poco de las anécdotas que has de tener varias, pero algo, alguna buena noticia, algo positivo que te haya pasado esta semana para arrancar este programa con una buena nota que podamos compartir con todos, eh?

[00:02:47] Yo creo que sí pueden, pero antes que nada, muchísimas gracias por la invitación. Es un placer compartir este experiencias pasadas y pronósticos futuros de nuestro gran medio del entretenimiento y la buena noticia. Bueno, primero somos una empresa que nos dedicamos especialmente al transporte y logística de la industria del espectáculo. Movemos conciertos, teatros, música, deportes e ferias, cine, etcétera. Yo lo califico todo lo que la gente paga un boleto para ir a ver un espectáculo. Ahí entramos nosotros al desafío y la muy buena noticia que nos dieron el INE la semana pasada nos pidieron ya empezar a armar una logística para un grupo, una banda europea. No puedo decir el nombre, pero es un muy buen proyecto.

[00:03:47] Nos vas a dejar ahí con la duda?

[00:03:48] Pero la duda sí, pero es un buen proyecto, por lo menos para septiembre del 2022. Yo sé que falta mucho, pero son 70 camiones, 70 trailero entre escenario producción. Woww! Entonces ya está la gente empezando a ver que shows en el futuro. Soy el Dr. González León para un par de giras en Estados Unidos. Ahora en el verano. Cosas chicas, pero por lo menos he. Por lo menos ya hay un avance. Ya hay una luz al final del túnel, que a diferencia del año pasado, que había toda una incertidumbre de cuánto iba a durar y cómo iba a regresar el medio, etcétera. Hablaremos tienen, si nos tienen, bastante relegados. A toda, a toda la industria del espectáculo.

[00:04:42] Me imagino. Me imagino. Y bueno, es algo de lo que andaremos más en el transcurso de esta entrevista, ya que me imagino que de tu industria y en particular el espectáculo y la logística del espectáculo, ha sido una de las de las industrias más afectadas con la pandemia. Pero platicaremos un poco más de eso en un momento más, como dices. Por lo pronto, buenas noticias ya fuera de la luz al final del túnel y ojalá pronto todos los que nos están escuchando y todos los que estamos aquí, pues podemos volvernos a reunir, tomar una cerveza juntos, ir a algún concierto, ir a algún evento deportivo y volver un poco más. Con cierta experiencia y espero que concierta aprendizaje, volver a este nuevamente a nuestra vida más normal. Antes de eso, Jorge, cuéntanos un poco de ti. Dónde creciste? Alguna anécdota de tu infancia? Algo que te defina?

[00:05:37] Ha sido en Buenos Aires, Argentina, hace ya un par de años, pasados los cincuenta y largos, casi casi llegando a los 60 e nacido en Argentina y eh, debo reconocer que mi mamá trabajaba en una agencia de viajes en Buenos Aires y esta agencia de viajes se dedicaba a venderle boletos de avión a orquestas sinfónicas. Cómo llegaron a eso Argentina en la década de los 70 y 80? Será un misterio, quién sabe. Yo conozco la historia, pero dejémoslo como misterio. Pero bueno, entre comillas este cuando yo era muy chico íbamos a buscar a mi mamá a Ezeiza, al aeropuerto y el viaje de regreso eran como dos horas, dos horas y media en auto y mamá y mamá contando las historias de lo que le había pasado con tal director, que había pasado con esto, con la lógica, con el avión y con los músicos y la banana. Eh? Cuando tenía catorce años llega la orquesta de Nueva York a Buenos Aires y me encomiendan un autobús. No de ser responsable de un autobús.

[00:06:50] A los 14 años ya estabas trabajando con tu mamá en la agencia

[00:06:53] O en la agencia? Sí, sí, sí, sí, sí, sí. Yo ya era. Trabajaba de mensajero

[00:06:59] Desde muy chico. Entonces esto es

[00:07:01] Bullying? Yo sí, desde muy chico y justamente con la Filarmónica de Nueva York estoy. Me acuerdo. Tiene el Teatro Colón antes de que empiece el concierto y. Esta suena y suena el teléfono, pero no importa. Y me acuerdo estar tras bambalinas en el backstage y ver. Al público y yo, estando atrás del escenario, le dije esto se siente, esto se siente como

[00:07:31] Que como no soy como o

[00:07:32] Como concierto poder. Y a partir de ahí empecé mi carrera en el espectáculo, primero como agente de viajes, trabajando con la agencia de viajes, no a los 14, pero sí este veinti tres 24 años. Entre medio me fui a estudiar hotelería y turismo a Suiza. Tengo un licenciado, soy licenciado en Hotelería y Turismo. O sea que. Tengo un poco de educación básica, de negocios, etcétera.

[00:08:06] Qué bien! Y cuéntanos, antes te llamaba el espectáculo. Tocas algún instrumento? Tú, en lo personal te involucraste en alguna parte de lo que tu mamá hacía en ese momento? Tocas algo o

[00:08:21] Toco guitarra para mí? Vernet me autodenomina un auto kantor, jaja, loco para mi. Me comparo con los músicos con los que viajo. Claro, y obviamente no!

[00:08:33] Bueno, estás usando. Si estás usando una. Una marca muy alta, seguramente.

[00:08:38] Seguramente. Entonces prefiero tocar para mi. Es un hobby que tengo desde hace mucho tiempo. He comparado con alguien que no toca, toco y comparado con alguien que toco realmente no es más de hobby.

[00:08:54] Hay algún tipo de música en particular que te guste, alguna banda mejor, que has visto a varias en vivo y aparte has movido toda su producción, algo que te álbum? Eres fan de alguien?

[00:09:04] Soy muy del estilo Simon y Garfunkel, de James Taylor Crosby, Stills de más. Eh, algo de música en español. Pero me inclino más a la Genesis. Me inclino más a la música en inglés, claro.

[00:09:20] Muy, muy buena y a parte muy buena época. No todos esos grupos que has mencionado. Bueno, a muchos los vi

[00:09:26] En vivo mucho, mucho. Me tocó ver en vivo, inclusive sin estar todavía en el medio del espectáculo de lleno. Me tocó ver a Simon y Garfunkel en. Cuando estudiaba en Suiza hicieron gira,

[00:09:38] Por lo cual. Cuál fue tu primer tu primer concierto que te acuerdas?

[00:09:41] Mi primer concierto

[00:09:43] Que fuiste y ahorita hablamos del conmoviste

[00:09:45] Que fui o que

[00:09:47] No fuiste. Que te acuerdas de participar como un mero espectador.

[00:09:54] Uf, que buena pregunta, eh? Hijole, etc., etc., etc.. Eh? Hay una banda argentina que se llama Serú Girán. Charly García. Los virus bueno, Qhuinn en el ochenta y uno en Argentina.

[00:10:15] Haber sido de las primeras bandas grandes que llegó, que fue

[00:10:19] Tiene una de las primeras grandes estadio que fue Argentina. Kuina En el 81 tuve la gran foreras buena de haber ido a verlo. Antes había estado en un grupo más chicos, en teatro, en estadios. Nunca me habían dejado. Y yo diría si la primera grande cuín ochenta y uno, pero como espectadores, claro, claro.

[00:10:41] Ahorita, ahorita pasamos a tu etapa profesional, que es también muy interesante, sobre todo desde el punto de vista de Supli Chain Now y de Supli Cheyne este. Entonces te gusta? Apasiona la música? Tu mamá te inculca esta esta cultura a través de la agencia de viajes. Te vas a Suiza a estudiar hotelería? Cómo regresas? Cuéntanos un poco más qué pasa después de varias suiciden? Cómo vuelves?

[00:11:04] En realidad no regreso, o sea, regreso, pero casi con trabajo, porque en una de esas giras que fue mi mamá. Escucha que necesita necesitan para una gira de una orquesta francesa, alguien que hablara francés y mi mamá me dice te interesa? Vas directamente a trabajar con Columbia Artist basado en Nueva York. Entonces hablo, hago una cita, un interview con el que pasó a ser mi jefe y ahí empiezo a trabajar de freelance con Columbia Artiz, basado en Estados Unidos y paralelamente como agente de viajes. Entonces como que cumplía ambas

[00:11:47] Funciones de Suiza. Te fuiste directamente a Nueva York o pasaste a Argentina? Luego mi

[00:11:51] Argentina casi a cambiarme de ropa

[00:11:53] Y cambiar la maleta y cambiar

[00:11:55] La maleta y directo a empezar giras.

[00:11:59] Qué es lo que te? Qué es lo que más te llama la atención si te acuerdas en esos días? Pues bueno, son decisiones importantes, no? Irte a vivir a Europa, irte a birló Estados Unidos. O sea, qué es lo que te llamaba la atención de esta

[00:12:10] Industria en Estados Unidos? Yo hacía base en Buenos Aires y volaba. Hablaba de que había trabajo. Yo, la verdad, quería viajar. Y dije bueno, qué hago para viajar y que me paguen para viajar? Entonces creo que fue una combinación excelente. Y estuve desde el ochenta y siete de enero del 87 hasta el 95, casi trepado a un avión, conociendo prácticamente el mundo.

[00:12:43] Qué bien, qué bien! Alguna enseñanza o aprendizaje de tu mamá o de tu infancia? Algún mentor? Es algo que te acuerdas que te veo exitoso.

[00:12:52] Tres mentores. Una fue mi mamá, que de hecho cuando llego a la a mi primera gira solo, eh. Era como que yo ya conocía, ya había escuchado, ya tenía ese. Esa base de lo que había pasado, de lo que de las historias que había contado mi mamá durante los últimos diez años. Claro e que al al Confusam, al director tal le gustaba tal cosa que el no los autobuses les gustaba llegar uno a uno. O sea, había ciertas cosas que cuando yo entre hacer giras eran como que esto yo ya lo conozco, esto yo ya lo viví, aunque no lo haya vivido vivencialmente. Yo ya lo había escuchado y era como que tuve una ventaja competitiva. Al entrar al medio, relativamente joven porque empecé a los 24 años a hacer giras y allá ya me daban giras completas de 120, 150 músicos y a diferencia del rock and roll, en la música clásica había una persona con toda la orquesta y esa persona se encarga. Realmente de todo, desde la negociación con con este, con los hoteles, con los autobuses, con el transporte, con ir a buscar los boletos. O sea, faltaba que vendiera el show, pero el resto estaba todo, todo incluido

[00:14:22] Y todo dependía de ti, me imagino.

[00:14:24] Todo depende de una persona o de una persona dependiente al pendiente de todo, de todo ese movimiento. Y aparte entré en una época en donde salíamos de gira con télex. No había ni celulares. Yo entré justo antes, un par de años antes de que salía el fax. Entonces nuestras confirmaciones con los hoteles TORAN, los rollitos woww e perforados amarillos. Y esa era la confirmación de los hoteles via T.L.

[00:14:55] Mucha confianza. Tienes que tener en un sistema que está basado un poco en la palabra o el teléfono o lo que te dijeron. Me dijeron que mueves toda esta gente y todo con la confianza, que cuando llegues allá no te van a decir ah no, no tenemos registrada a un Jorge, cosa

[00:15:11] Que aquí acaba. Sí, donde unos pasaban. Y ahí es donde uno hoy uno saca el correo electrónico, ya dice acá, claro, me lo confirmo allá Raul Guerra, el rollito del hotel específico. Es decir, tengo tantas habitaciones singles, tantas dobles, una suite, etc..

[00:15:30] Oye, nos desviamos un poco. Entonces tu primer, tu primer mentor o la persona que te enseñó tu mamá, nos decías que tenías unas. Dos más.

[00:15:37] Dos más. La segunda fue la persona que me contrata en Columbia, Artiz, Ducks, Seldom e Tipazo e una enseñanza majuelo.

[00:15:49] Cuál era tu título? Sea como que te van hallam

[00:15:52] Tucumanas de super manager. Tu manager? Sí, pero tu manager. Pero como iba con las orquestas, yo hacía de tour, manager de stage, manager de babysitter, de

[00:16:04] Recíbela de lo que fuera cuando solo

[00:16:07] Se sentaba de todo, todo.

[00:16:08] Buena preparación para para luego entrar en la logística, me imagino.

[00:16:13] Es que yo creo que todo es parte de la logística. Yo creo que no sólo mover cargas, sino mover gente. También es parte de un proceso logístico, porque hay que contratar autobuses. Hay que determinar a qué hora llegamos al aeropuerto. Hay que ir a hacer el check in. Hay que hacer un checkin en los hoteles, eh? Yo no sé si fui yo o no, pero yo me acuerdo cuando hice mi primera gira con la orquesta con orquestas. Me daban todos los rommy ingleses y yo más. A eso hacía mi planeación. Hasta que un día propongo que a cada una de las personas le pongamos un número y yo con ese número identificaba mucho más rápido, claro. Y ahí hago los famosos Liggett Stacks con sus números, en lugar de ponerles el nombre. Entonces, para mí hacer un checkin en checkout de un hotel eran 15 minutos, no?

[00:17:04] Porque ya había montabas los números hoy cuántos hay?

[00:17:07] Iba por número. Me tocó hacer giras con orquestas rusas

[00:17:11] Y los siete basen nombres. Pues no acabas sabiendo quién es el track.

[00:17:15] Pero yo agradecía. El uno va a la habitación cuatro cero cuatro, el dos, el ATAL, no? Y ahí marcamos las etiquetas. Y la verdad, la distribución de maletas era muy rápido. Yo creo que si uno habla de logística, hasta qué hacer para distribuir, no sé, 250 maletas a cada una de las habitaciones de los musicado con la gente propia del hotel y que los músicos reciban maletas. Yo creo que es parte, digamos, de un un proceso de logística quizás muy corto, pero también requiere cierta. Sí, cierto. No digo enojado, pero cierta destreza para

[00:17:55] Que cuando definitivamente, definitivamente soy más recriminarte que que una ciencia casi

[00:18:00] Se dice y cuanto menos se tarda la maleta pop, poco le ponen. Pongo el ejemplo de la maleta en cuanto menos se tarde la maleta en llegar a la habitación del músico, menos mair, menos crítica. Va a ver dónde está mi maleta? No, claro.

[00:18:16] Bueno, entonces es el segundo y me decía a la segunda mezcla

[00:18:20] Y la tercera es donde entro ya al ambiente de la carga e. Por intermedio de contactos del gerente. Desde los tours conozco al dueño de una empresa que se llama Rocket Cargo, que están basados en Los Ángeles, que son, digamos, los fundadores, por decirlo de alguna manera, de la logística de carga de eventos. A nivel transporte de carga. El contacto con el dueño nos hacemos muy amigos y eh! Me ofrece en el año 94. Has eh venir a abrir la oficina de México? Qué bien! Eh? Y acepto el desafío. Se me hizo muy bueno. No había oficina Rocket en México. 2 El terreno totalmente virgen, si bien había un montón de show ya sucediendo, pero había una agente y no había una oficina oficial. Y en el noventa y cuatro es cuando fue la la devaluación en México. De igual manera, yo vengo en febrero del 95, después de la gira Los Stones, que me tocó hacer por Sudamérica y. Y por suerte la cosa fue funcionando y. Y creció. Hacíamos el 90 por ciento de los eventos en México, no?

[00:19:56] Impresionante. Y aparte algo tan disfuncional y relevante para O’Shea sin el apoyo de empresas como Roky, no la tuya o con o tu en lo particular. Pues nada de lo que tantas personas disfrutan podrían. Este podría realizarse. Eso es algo muy tras bambalinas, algo que no se. No se ve, pero es crítico.

[00:20:22] No, no hacemos marketing. Es todo. Es mucho de boca en boca, de recomendaciones entre los production manager, entre las bandas, en, en, en entregar a tiempo e prever todo lo que puede salir mal. Acá no puede haber un día de delay,

[00:20:42] Si no el concierto está al día y tienen que tocar ese día. Cuéntame. No estaría, no estaría haciendo mi trabajo. Si no, no te pregunto de los Rolling Stones. Esa gira cuenta. No podrías compartir alguna. Un, dos o tres anécdotas de veladura en Sudamérica, tanto de sus personalidades como de la parte, obviamente logística, que es lo que también atrae.

[00:21:05] Yo estaba a cargo de este programa en la gira de los Stones. Yo estaba a cargo del avión de pasajeros de los Rolling Stones. Oh, wow. Entonces me tocaba hacer todo, la llegada y salida de cada país incluido. No sólo los músicos, estaban los técnicos, estaba la banda, etcétera. Y la idea era que llegáramos con el avión a? A la ciudad. Y pudiéramos hacer migración y aduana en el avión. No bajábamos directo a los autobuses a las vans y de ahí se iban a al hotel y para la salida igual venían del hotel directamente al avión. Nos subíamos y nos iban. Entonces vi mi función en esa gira fue agilizar los trámites de migración y aduana para no pasar por las terminales, por los aeropuertos, sino que nos bajáramos y nos fuéramos directamente.

[00:22:04] Qué es lo que fue? Lo más o lo mejor? Raro o exótico? Que aunque algunos me dijeron que te han de pedir millones de cosas particulares de ese de ese grupo, se calmo algo la solicitud.

[00:22:20] En realidad, los aviones, a diferencia de lo que piden en los hoteles, en los aviones, es su lugar donde realmente nadie los molesta. Donde no hay prensa, donde no hay fans, donde no hay, entonces la verdad se vuelve un lugar muy íntimo para que ellos puedan oler un libro o dedicarse a escuchar su música, y no andan con el fanatismo de la adrenalina de estar. Porque en cuanto aterrizaban, si se abría la puerta era una locura. Mi imagen era una locura por toda la gente en el aeropuerto, las fotos y los fans. Entonces, la verdad, toman mucho. Por ejemplo, me tocó hacer giras con lo que Ansem Roses e Yaks El Rock 3 tiene como dos personalidades la personalidad outsider del avión y adentro del avión una plática totalmente como la que estamos teniendo nosotros. El tipo tomando su té, eh? No, uno se imaginaría que es así.

[00:23:27] Claro que es como es Axel Ross en el escenario, la verdad. 24 horas del día es.

[00:23:33] Es un lugar cerrado donde no hay cámaras de televisión, donde el grupo son ellos y donde no hay nadie externo que que haya que demostrarle quién es el grupo.

[00:23:48] Oye, remontándonos a tú, a lo que decías antes, antes de estar en Rocket, en México, de tus tres mentores, algo que a lo mejor te ayudó, algo de particular que te dijeron o te recomendaron para ser exitoso, que luego lo viste aplicado cuando estabas con Gonzalo rehÚses o cuando estabas con los Rolling Stones. Qué enseñanza te dejaron estas tres personas tan importantes para ti en Chile?

[00:24:12] Las tres? Prever. Prever. Prever. O sea, ten tus planes de vaco, porque acá no hay. O sea, no hay que. Ah! No llegó y no llegó. No, no, no, no.. O sea,

[00:24:29] Plana. Plan B.

[00:24:30] Plan La nueva Flambeau planché plan zeta. Plan doble hablando. Breve plazo. Si, y es algo que digamos. Yo creo que se va desarrollando también con el tiempo en donde te te presentan un proyecto, por ejemplo ahora el de los 70 camiones de septiembre del 2022. No es todo una incertidumbre porque la verdad no sabemos ni cómo vamos a terminar el 2021, no? Pero si se puede, digamos decir bueno, tengo 70 camiones hoy. Cuál es el problema? Crítico que puede pasar o va a pasar en un movimiento de 70 camiones entre Laredo, Tejas y la Ciudad de México. No hay transversa en la frontera. Hay escasez de choferes, soy, porque se fueron. Estados Unidos le dio visa a los choferes mexicanos porque les faltan choferes en Estados Unidos. Entonces, de dónde salen? De las fronteras, de las fronteras. Baja la cantidad de transfers para cruzar en la frontera. 12. Cruzar 70 camiones en un día. Es que tiene sus eh? Tiene sus bemoles. Entonces yo creo que el el hecho de prevenir y tener plana amble Prancer es una enseñanza que los buitres mentores me han enseñado. A ver si vas a hacer algo siempre ten tu plan B y si no hay un plan B. Tu cliente tiene que estar muy convencido de que no hay plan B claro

[00:26:07] Para que el riesgo sea compartido o más bien que el gobierno que sea el que tome el riesgo. Y lo de las decisiones.

[00:26:13] El cree que fue hace como dos, tres años hicimos la gira de Gloria Trevi y Alejandra Guzmán y en un vuelo de Lima Perú a Guayaquil. Necesitamos tres Lour de posiciones. Y sólo había un vuelo de LAN Chile. Chi, chi chi. La carga no cabía en otro, no, porque son unos elevadores que usan bandas los artistas. Entonces, con el programa Dos semanas de Digimon, no sólo la carga, sino que ustedes vuelan en ese mismo vuelo. Entonces. Vamos a hacer lo imposible para que se buelo sin funciones. Y si funcionó? No! Pero no había un no, pero

[00:26:56] Me había glamorosas, se te veía, no había noche hasta el día siguiente o algo así, me

[00:26:59] Imagino. Había plan de bacón y a parte del vuelo con el con el Boeing el 7 6 7 creo que volaba los martes. Los jueves, aclaraba entonces. No había, no, no, no había plan de. Pero ahí es donde uno empieza a hablar con la gente de producción, es decir, es esto o chateamos. No, o sea, yo puedo echarte a un avión, va a costar diez veces más. Pero claro, por ahí si llegamos. No? Claro.

[00:27:30] Entonces, bueno, lo primero prevenir. El otro, comunicar, comunicar las expectativas municaciones importantes desde el principio.

[00:27:37] Si la comunicación es fundamental. De hecho hay muchas veces que nos nos llaman a reuniones para planear una una gira y nos dicen a ver, tenemos tanto equipo. Estos son los países y las ciudades que queremos hacerlo. Yousef. Recomendaciones porque? Qué ruta hacemos? Claro que nos conviene armar un set and set. B Hacer esto primero, hacer esto. Entonces también participamos en la programación de las ideas.

[00:28:10] Hoy eso es algo algo más reciente que estamos viendo, porque me parece que últimamente no sé si compartas esta opinión, pero la logística se ha vuelto más importante. O al menos la gente empieza a darse cuenta de la importancia de la logística. Antes era similar o has visto ahí algún cambio, ahora te incluyen más en la planeación. Antes también lo hacía antes en la mirada.

[00:28:31] Ninguno.

[00:28:32] Siempre y siempre en eventos. Siempre, siempre tienen considerado

[00:28:36] Siempre el show business. Se trabaja mucho de la mano que viene con con más giras grandes. Me tocó. Tuve la gran suerte de participar en una cena con el dueño Roky Cargo y con el promotor mundial de la gira de Michael Jackson del Dangerous School en el año 93. Wow! Y. Yo, obviamente, de oyente. Pero cómo fueron cuatro aviones que utilizamos para esa gira? Dos de pasajeros y dos antono. Y me tocó estar en la organización de la planeación de la gira y de que el promotor se llevó después de esa cena como un es un pres quello de que se requería entre ciudad y ciudad para poder mover esos cuatro aviones

[00:29:32] Y este tipo de proyectos. Me imagino que conllevan mucha colaboración de muchos diferentes partes y organizaciones. Normalmente se le otorga a una empresa, en este caso Michael Jackson, se le otorga Rocket Keigo y ellos son los que coordinan y luego ven si tienen algún socio comercial en Argentina, o en Chile, o en Tailandia, o se llevan todo y ellos tienen que hacer todo alrededor del mundo.

[00:29:56] Eh? Cómo funciona nuestra, nuestra empresa? Tenemos agentes o tenemos oficinas propias? Porque no tenemos oficinas en Miami, en Laredo, Texas y en Bogotá, Colombia. Que son oficinas propias. Y si no hay una red de agentes? E Como propio en, yo diría el noventa y nueve por ciento de las raíces. Y de hecho, nosotros como propio, somos agentes de varias empresas de otros países que requieren la asistencia en México Cloud.

[00:30:32] Oye. Bueno, tú ahorita mencionaste pro-pio, si quieres pasemos rápido, estábamos diciendo, nos decías que te dieron la oportunidad de abrir Roky en México. Llévanos de ahí. Qué sigue más en tu carrera profesional? Tú estás ahora a cargo de Rocking en México? Cómo? Cómo transicionales a ser tu propio apoyador?

[00:30:53] Hice, hice varios años de giras, entre ellas giras de Michael Jackson INSEN, giras de cáncer, rojeces. Seguía con las orquestas Bruce Springsteen y el show de Madonna Janet Jackson. O sea, tengo. Tengo un poco de historial en estar. Prácticamente de gira, la gira de Michael Jackson fueron once meses.

[00:31:19] Bueno, tú vas con ellos a todas partes.

[00:31:21] A todos nos gusta el norte. O sea, algunas partes de parte

[00:31:24] De la gira.

[00:31:25] Somos parte del grupo. Vamos a los mismos hoteles y todo. Y cada quien tiene su. Sus actividades específicas. La gira de Michael Jackson Fueron 11 meses sin volver a mi casa y de hecho, cuando tocamos en Buenos Aires, yo en lugar de ir a mi casa, paré en el hotel donde paraba el club. O sea, no tenía ni Klout.

[00:31:46] Teníamos que

[00:31:47] Era. Era parte parte de la gira. En el año 94 me ofrecen abrir el rock de México, en febrero del 95 llego a México y la verdad fue muy, muy y muy enriquecedor empezar a conseguir agentes aduanales, transporte, idiosincracia de cómo funciona México, si bien yo ya había venido de gira. Una cosa es venir y que te reciban y la otra es recibir al que viene a hacer un show. No he acababa yo de hacer una gira por Argentina de Luis Miguel como tu manager e. Entonces tenía un grupo de amigos que me había hecho en Argentina, que acá los empecé a a saludar a todos y de a poco uno empieza a generar una base, dar buen servicio. Volvemos al tema de la comunicación y a seguir haciendo. Lits para ver quién viene? Quién no viene? Quién sale de gira consigo la gira de Caifanes. Cuando llego a México consigo la gira de Ana Gabriel E.

[00:33:11] Bueno, tienes una experiencia increíble. Me imagino que todo el mundo ya te empieza a buscar también. No en este momento de tu etapa este. Ya saben que tú tienes el expertise que se necesita correr. Qué bien voy entonces, como si perdón, siguele y.

[00:33:28] Y la otra es dedicarle tiempo. O sea 24.

[00:33:33] No, no es dedicarle el tiempo no es hoy trabaja de 40 horas a la semana. Eso no es dedicarle tiempo.

[00:33:39] Y la verdad, los horarios nuestro son totalmente opuestos a los de una agencia de carga. Yo estuve en carga general en donde de 9 a 5 o 6 de la tarde Los Jolson en la noche termina el show a las 11 de la noche y de ahí nos vamos al aeropuerto a armar palets o a despachar, o a cargar camiones o a irnos a la siguiente ciudad, eh? Si un show termina a las once de la noche, a las 8 o nueve de la mañana, pueden estar en Guadalajara a descargar camiones y a montar de vuelta. Entonces, la verdad.

[00:34:15] 24 horas del día final 24.

[00:34:18] Sí, sí, mi doctor, si no

[00:34:19] Hay fines de semana tampoco, porque tiene que

[00:34:21] Estar lleno el

[00:34:22] Viernes. Donde más eventos hay el

[00:34:24] Fin de semana, los fines de semana. Si, mi doctor un día hace poco me dijo bueno, antes, justo antes de la pandemia, me dijo sería bueno que te tomaras un mes de vacaciones. A qué hora?

[00:34:36] No tengo jajaja

[00:34:38] Forma. Y me tomé un año al final.

[00:34:41] Qué es lo que no nos quedó de otra? La verdad este qué? Qué es lo que más? Digamos las dos aprontar 2 cosas encontradas. 1 es lo que más aprecias? Valoras de ese estilo de vida tan riguroso en muchas cosas? Y qué es lo que realmente en ciertos momentos de esa etapa tu vida dices ya estoy muy cansado, me gustaría tener un poco más de esto que lo bueno y lo lo mejor y lo

[00:35:08] Malo de lo a ver hoy qué va. Lo bueno es que no hay dos shows iguales. E así como ei probecho managers, que los adoro. Hay gente que prefiero que 90. Pero es como todo es normal. Uno no puede estar bien con todo. Lo bueno en ambos casos es que el show tiene un un horario, un límite y de ahí termina el show y se van a otro país. Y quizá para que regrese con otra gira, ese mismo production manager pueden pasar dos o tres, cinco años o sólo vino una vez. Eh? A mí el tema de las rutinas no, no va conmigo. O sea, yo. Necesito cambiar de ya el hecho de hacer un show en el foro, solo en el Metropolitano, en el Auditorio Nacional, ya cambia, pero ya cambia el ritmo. No, no, no son las mismas entregas todo el tiempo en el mismo lugar. Hay veces que movemos los 500 kilos. Hay veces que movemos 70 camiones. No hacemos uno de nuestros clientes. Pero que siga, que ya volvieron a tomar. Es el Cirque du Soleil. El segundo Soley son entre 70 y 100 contenedores, no 98 fue el la gira con más containers e y pasa lo mismo. O sea, hay un orden de entrega. Y se multiplica un contenedor por noventa y ocho. Claro, pero llega un momento en donde realmente yo planeo, por ejemplo, una de las planeaciones, en lugar de tener a una persona revisando números de contenedores, pongo a cuatro porque sé que no hay forma de hacer una lista de 100 contenedores. No hay forma de que no se te vaya un número. Después de todo ese tiempo, no

[00:37:00] Todo lo que te agrega audiencia. O sea, esto estás hablando en base a que en algún momento probablemente ya, ya te pasó que no tenía ganas del número correcto.

[00:37:09] Sí, con y especialmente con los Big Numbers de los camiones.

[00:37:13] Bueno, si me dices ok. Y algo que keygen que te podrías ahorrar. Y bueno, sé que te apasiona la industria y sé que tu carrera es impresionante desde cualquier ángulo en el que uno la vea. Pero si eras mina, si podía cambiar algo de esta industria, lo mejor sería esto o de tu ritmo de vida o de tu.

[00:37:32] Lo que lo que ya no estoy haciendo tanto. Es ir en las noches a? O sea, si bien voy a los conciertos, claro. Pero ya me quedo haciendo relaciones públicas más que trepándose a los camiones.

[00:37:47] Desarmar el desarmarlos, los escenarios y los

[00:37:52] Perfect dejando a mis a menos que sea el próximo mánager, sea un muy buen amigo mío. Y ahora le vamos a le ayudo a cargar tus camiones de Václav o de iluminación o dame un par de camiones. Yo te ayudo lo que sea, claro, pero trato de ya no ir a a los aeropuertos a paletilla para hacer aduana. Estoy más al pendiente de estoy más en la casa.

[00:38:19] Ahora cuéntame un poco tu transición o bueno, han pasado a tener tu propia empresa. Y bueno, con Temari platícame un poco más horas de bloqueo, quiénes son, qué hacen, etcétera.

[00:38:31] En el año 2009, qué fue lo de la influenza en México? Me agarró un bajón serio. Estábamos. La verdad íbamos muy bien. Se vino la influenza e tuve que correr. Tuve que echar a varias personas del equipo porque no la bravia, un futuro incierto. Y me hacen una oferta de comprar mis acciones, la misma gente de rocking cargos. Entonces dije bueno, me voy a tomar un impás. No explotó mi cabeza, pero faltó poco. Me imagino, porque si es, si hay mucha presión,

[00:39:13] Me imagino que si

[00:39:14] Hay mucha presión, entonces bueno, vendo mis acciones y me pongo a hacer otras cosas en otros negocios. Pero no me llenaba, no me faltaba. Entonces, en el año dos mil 12, que fue cuando venció mi don con Pitts. Con la gente de Rocking. E platicando con una psicóloga haciendo terapia, le digo bueno, todavía no encuentro qué es lo que no? O sea que qué rumbo es bueno, qué te gusta hacer? Digo la verdad, me gusta el entretenimiento, la logística. Bueno, por qué no regresas con algo chico y sale la idea de armar una empresa muy chica, eh? Haciendo un par de shows Salmes. Con eso ya es como que Jorge se queda tranquilo, no? Y bueno, empezamos a crecer. Ya no, ya no nos quedamos aquí.

[00:40:14] E inevitablemente, conociéndote, no podríamos estar tranquilo.

[00:40:17] Inevitablemente te empezamos a crecer y bueno. Ay, ay! Jaja Ya somos un competidor grande en el mercado. No digo mundial, pero sí dentro de Latinoamérica. E. Hacemos cuenta como Solei, hacemos Luis Miguel, no hemos visto y es

[00:40:38] Bueno ahí y ahora, antes de que sigamos con propios y si te parece bien, dame unos 30 segundos, vamos a hacer un corte comercial rápidamente como este y ahora volvemos para todos los que nos están escuchando. Esto es Supply Chain Now en español. Espero que estén disfrutando tanto esta plática como lo estoy haciendo yo. Muchísimas, muchísimas gracias a Jorge por compartir tantas aventuras e historias y experiencias. Jorge Cosac Supply Chain Now en español Nuevamente gracias por acompañarnos. Mi nombre es Enrique Álvarez con Supli Chain Now en español y el día de hoy tengo el gran gusto y honor de entrevistar a Jorge Cosac de PRO-PIO este. Jorge, gracias por acompañarnos nuevamente.

[00:41:25] Un gustazo, ya sabes.

[00:41:27] Sigamos, hablemos ahora sí un poco de proco. Qué hacen para la persona que nos acaba de de escuchar o para la persona que ha estado a lo mejor viviendo en las cavernas los últimos años? Qué hace pro-pio y cómo los. Cómo definirías tu empresa?

[00:41:43] A ver, somos una empresa de transporte y logística especializada en la industria del entretenimiento deportivo, musical, teatro, etc. Y yo creo que nuestra gran virtud o nuestra gran e nuestro gran eje de negocio son importaciones temporales. El noventa y nueve por ciento de las importaciones que hacemos son temporales e. México entró en el año 2011 e a utilizar el famoso cuaderno ATA, lo cual yo desde que llegué a México, que estoy en comunicaciones o en pláticas con la Cámara de Comercio e. Y es una herramienta hoy que nos sirve muchísimo para hacer que importacion.

[00:42:34] Qué es lo que. Qué es el cuaderno ATA para la gente que no está en México pero está alojada en Latinoamérica?

[00:42:40] El cuaderno ATA es un eh. Es un un instrumento que ampara los equipos. Es como el boleto de avión de un pasajero. Esto. Esto es un listado aprobado por la Cámara de Comercio y las aduanas de cada país para que ese listado pueda ir de país en país. En la importación temporal. Sin que reciba algún cambio. El de uso seiner se adentra en instrumentos, se utilizan para un concierto y vuelven a salir los mismos instrumentos. Entonces c, c, c. El hecho de que uno pueda hacer el trámite sin sin un agente aduanal y no estoy diciendo que no nos iban los agentes aduanales, no agiliza, agiliza mucho el trámite, eh? En giras en países, claro, claro. México de Sudamérica, México. Bueno, el primero fue Chile. Chile fue el primer país en empezar con el cuaderno ATA. Segundo, fue México. Tercero, Brasil.

[00:43:57] Y ahorita me dijeron todo. Todo el mundo lo tiene o

[00:44:01] No son sesenta y pico de países. De Sudamérica, solamente Chile, Brasil y México. El resto seguimos con las importaciones temporales.

[00:44:14] Oye, y tú en tu carrera has visto muchísimas empresas? Participado en innumerables giras, con diferentes estilos, diferentes artistas, diferentes formas de hacer las cosas. Si tú tuvieras que extrapolar algo de tu experiencia y decir oye, yo creo que el elemento más importante para que una de estas giras sea exitosa o para que la gente que las percibe piense que es exitosa. Qué sería? Qué tiene que tener una empresa para que sea exitosa en el rango de la logística de eventos, en particular de la empresa?

[00:44:54] Uno es estar disponible 24 horas. Planeacion. E? Un poco de calle, de haber salido. Salido en carretera, eh? Saber que todo lo que uno planea. Tiene, tiene. Tiene momentos en donde nos un trailer se ve, se le va poncha una llanta, claro, eh? Y hacer plan de planes de vaco. Yo creo que es es ese es un tema crítico. Por ejemplo, a mí me dan una lista de de una gira y yo te número los diez, doce, quince momentos en donde hay que prestar más atención. Porque algo va a pasar. Algo va a pasar. Michon hace un par de años me abridme, pasó algo que en mi carrera de casi treinta años no me había pasado, que un chofer de un camión se quedó sin BISSELL.

[00:45:58] Es que si no hay ningún plan de

[00:46:01] Plot, eh? Bueno, el plan C.U. Sí pudimos comprar este bisel en carretera, pero la verdad yo mientras esperábamos que llegara el dicen este. Yo normalmente en las giras grandes y esto fue un circuito. Yo voy como último vehículo empujando a los que se van quedando rezagados. No sea sí. Si separo un convoy a comer, yo me paro con ellos y estoy como empujando a todos, no? Y juto el último convoy en una subida. Un camión se detiene y dije Hubo un desperfecto básica, empiezo a hablar por teléfono, hacemos este el todo, nuestro plan de seguridad, de señalización, etcétera que tenemos. Y le digo al chofer qué le pasó? Me quedé sin dícele.

[00:46:50] Dígame que no está el foquito. No viste el poquito que se prendió Hawker?

[00:46:55] Digo, en mis 30 años de carrera digo nunca me había pasado. Digo bueno,

[00:47:03] Pero así es, no? Y esto nos da una muy buena entrada al año. Al año pasado que vivimos

[00:47:09] Como hay que revisar hasta si tienen o no gasolina los operadores, los operadores. Obviamente a partir de ahí lo anoté y mi gente ahora se sube al camión a ver entre si tienen gasolina. Nunca me había pasado en ninguna parte del mundo que un chofer, que es lo que a eso se dedica.

[00:47:31] Estaba seguramente muy entretenido escuchando su platinado en español en su radio y no se dio cuenta seguramente. Seguramente no hay otra opción. Oye, Jorge, este entonces disponibilidad, planeación, comunicación, experiencia, pero planeación, planeación. Qué es lo que mencionabas?

[00:47:48] Plan, plan? Sí, sí,

[00:47:50] Cuéntanos del año pasado. Cambiando un poco de tema, este un año que nos agarró por sorpresa varios este. Cuéntanos un poco los efectos, lo que aprendiste, cómo lograste salir adelante siendo tú tu industria y tu empresa tan dependiente de los eventos de la gente? Divirtiéndose juntos?

[00:48:14] Básicamente, todavía. Todavía no salimos, todavía estamos en el proceso de. Pero a ver, lo primero que hicimos eh fue bajar. O sea, en cuanto empezó la pandemia, bajamos corto, cerramos la oficina físicamente, cada quien a su casa e hicimos el zum. Obviamente fue una de las grandes herramientas clara para poder hacer que las reuniones y todo. Eh? Una de las primeras cosas que tuvimos que hacer fue regresar equipos a sus ciudades de origen no Firas, que estaban en proceso, etcétera. Eso como que nos nos dio un primer este. E. Como común, como un fin, un final pals pus de hoy aisles vano.

[00:49:09] Lo que te dicen que tienes, que a como están importados temporalmente, si no pasa el concierto te tien cierta regulación ahí de que tienes que sacarlo. Hay que ser

[00:49:16] Cierto. Si ya hay

[00:49:18] Cierto tiempo

[00:49:19] O cierto tiempo. Sins En México una importación temporal son 6 meses, prolongarla a un año y después se podrían otros seis meses. Pero hay que hacer todo un tonta eh? No, pero las giras que estaban de gira había que regresar los equipos a su ciudad de origen. E. Y yo creo que, bueno, nosotros no dijimos bueno, qué hacemos? Porque la industria de la música no funciona y montamos temporalmente hasta que regrese nuestro negocio, una empresa de Sanitizacion. No compramos unos equipos y dijimos bueno, tenemos que por lo menos mantener a la gente ocupada. Hablamos con la gente, dijimos no desesperemos. Tiene que pasar, claro, un mes domes en seis meses, en un año, dos años, tres años, lo que sea, como tú dijiste. Yo creo muy acertado. La gente. Es, digamos, somos. Somos personas que nos queremos reunir y el face to face yo creo que es

[00:50:29] Obvio, es parte de ser humano,

[00:50:30] Ya que sea obligatorio, o sea, yo me acuerdo. Bueno, acá cuando abrieron los restaurantes, aunque sea el 30 por ciento, se llenaban porque la gente quiere salir, no? Eh? Creo que aprendimos o vamos a aprender a vivir con el. Con el COBIT, eh? Si bien yo creo que no va a ser eterno, eh? Estaba leyendo que hoy ya está en fase 2 Fase 1 la medicina no la no la vacuna, sino la medicina, eh? Y yo creo que eso va a ayudar muchísimo, eh? La gran esperanza que Nueva Zelandia ya está haciendo conciertos de 30 mil personas sin distanciamiento social, sin cubrebocas, porque tienen súper controlado el COBIT e va a ayudar mucho a las bandas chicas y las bandas locales. Yo creo que para que un grupo grande vuelva van a ser dos años, por lo menos no las bandas chicas. Van a ser, yocreo, las más beneficiadas para hacer shows locales

[00:51:39] Y pueden aprovechar este vacío que les dejan. Correcto. Entonces tú crees. Tú crees que veremos nuevas nuevos talentos en este en nuevas bandas locales? Creo que sí. Se convertirán en el nuevo Soda Stereo o en el nuevo orden correcto.

[00:51:56] Yo creo que va a haber mucha banda que hoy es desconocida, pero que como no hay alguien que venga de otro lado, van a hacer que las bandas chicas, eh? De hecho está pasando en Nueva Zelandia. O sea, los shows de 30 mil personas son con bandas local, locales Klout, locales, que yo creo que arriba del escenario Horny, los de la banda se creían que en algún momento de su vida iban a tocar en frente 30000 personas.

[00:52:25] Wow, que es que es algo positivo de todo lo que ha pasado. Creo que esto es algo, algo que podemos rescatar de lo que está pasando. Tú que has. Tú que has aprendido a dejar al real transcurso de este año, algo que tuviste en tu equipo, o en tu empresa o en ti mismo e

[00:52:43] Poder cambiar de un minuto para el otro. O sea, decir ok, esto, tengámoslo en stand by. O sea, tratemos de hacer carga. A ninguno del equipo nos gusta ser carga general. Debo admitir, estamos muy mal acostumbrados a que nos gusta el show bisnes, que nos gusta trabajar de noche y cuando nos empiezan a poner rutinas ni siquiera somos competitivos, no, eh? Y dijimos bueno, nos juntamos. Todos dijimos bueno, qué hacemos, eh? Qué es lo que necesita el medio para regresar? Desinfección, hora que empecemos, hacer una base de todo lo que buscamos. Por eso, si ve en la página de PRO-PIO, estamos perdidos. Ahora en dos, en dos partes. Una es la del transporte y la otra es una empresa de esa legislación que yo espero. Deseo que cuanto antes dejemos las aniquilación va a significar que regresamos al show risas.

[00:53:44] De hecho, me metí a tu página en preparación para esta entrevista y vi un poco las máquinas. No se ven un poco como una combinación entre detector de metales y duchas? Casi, casi no? Y cuéntanos un poco más de esto, porque creo que a final de cuentas creo que siendo un emprendedor como eres, creo que el ver una adversidad como el coronà virus y el mover tu empresa de algo que estabas haciendo en un mes para cambiar algo que es radicalmente diferente es es admirable y creo que hay muchos posibles enseñanzas de ahí. Entonces nos puedes platicar un poco ahí. Cómo? Cómo ves la parte esto de la Sanitas Sanitizacion? Creo que estaría interesante para la audiencia

[00:54:27] E Lo que quisimos hacer es buscar el mejor sistema para desinfección y conseguimos unas máquinas que son unas cabinas que en lugar de que te rieguen e líquido desinfectante e hicimos todo un estudio de qué desinfectante es el que más? Eh? Más o menos nocivo, eh? Aquí encontramos un líquido llamado así lo hipoclorito, que es un líquido que lo produce el cuerpo humano justamente para atacar virus, bacterias y agentes patógenos que entran al cuerpo humano. Lo usan los cirujanos para curar heridas. Se usa en la desinfección de bocas. Los dentistas. Muy, muy buen producto, eh? Y las máquinas en lugar de aspersión. Es un sistema de atomización ultrasónica que significa que la que si bien sigue siendo agua, la gota la parten en millones de partículas y se genera una niebla. Esa niebla es envolvente. 360 grados. Entonces ya no hay que andar dando vueltas, no te moja más. No, no, pero si se forma una capa de desinfección

[00:55:49] Que estaría bien ajeno para ello, puertos y obviamente conciertos. O sea, no es sólo para el Colona Virus Méxi no puede tratar otro tipo de virus o es única

[00:56:00] Y exclusivamente como lavarse las manos cuando dicen lávese la mano con agua y jabón. Es lo mismo. Y estamos haciendo mucho streaming. Estamos rentando las cabinas para hacer streaming. Para hacer este no, ya que estamos en el medio de la nada.

[00:56:15] Claro, eso no es un buen complemento. Al final de cuentas,

[00:56:18] Un buen complemento, porque para películas la gente que está haciendo las películas de Netflix, las películas de las películas, los conciertos de Entreví todo lo que son streamings hoy en día que rentan un foro y hacen streaming, ponemos máquinas y desinfectados. Ahora también hicimos e el evento de golf en Cancún. Ahí nos tocó mover, carga la televisora. Pero ya son eventos deportivos sin gente.

[00:56:55] Claro, claro, mueves el equipo, pero no,

[00:56:58] Ya no haremos el equipo. Sí. Es como que van a hacer el torneo meramente sin público. Ya se está hablando. Somos oficiales en México de la NFL, pues todos los partidos, la NFL nos toca hacerlo donde toda la parte logística de no sólo lo que traen de carga, sino que la coordinación de los equipos, que el aeropuerto que llegan y salen. Entonces, ya hablando con los directores de NFL México, dijeron no quiero adelantar nada, pero ahí vamos avanzando. Que vean que Estados Unidos va muy bien con el tema de la vacunación y yo creo que lo van a no van a transmitir si nos van a vacunar pronto. Y hay una gran esperanza que en noviembre de este año podamos tener partido NFL.

[00:57:48] Estaría excelente y bueno María Belén sería que son buenos. Creo que tú tienes un muy buen pulso de cuando van a empezar otra vez estos eventos, debido a que obviamente lo que te dedicas y son buenas noticias ha sido esta una muy muy buena entrevista por muchas partes, incluyendo por las buenas noticias que compartes con todo mundo.

[00:58:07] Anuncio Estados Unidos, yo creo que va a arrancar. Este es en el verano de este año con con show chicos,

[00:58:15] Pero ya congre con espectadores

[00:58:17] Y si no soy, ya hicimos, ya cotizamos varias giras de artista mexicano por Estados Unidos. Cabito para mí es un muy buen, muy buen. Muy buena señal, bien los hay. Si bien hay festivales que los ponen y los cancelan now de la ola nueva. En Europa están cayendo de vuelta. Eh? Yo creo que el mundo entero quiere estar vacunado lo más pronto posible. Sí, también requiere de un tema logístico. Si bien se puede producir tanto, hay cosas que no pueden suceder tan rápido. Pero yo creo que el ritmo en el que va el mundo en algunos países más o menos, pero yo creo que va bastante avanzado. Y y. Y el hecho de tener una luz al final del túnel. Yo creo que eso empuja más a OK. Ja, ja. Cada vez falta menos.

[00:59:14] De acuerdo Jorge, pues muchísimas gracias. Dos preguntas más para ti. Una. Hoy tenemos muchos jóvenes que nos escuchan y siguen Supply Chain Now. Qué le dirías a alguien joven que se acaba de graduar, que le interesa la logística, le interesa Supply Chain? Y después de haberte escuchado, seguramente le va a interesar esta particular rama de logística para espectáculos y eventos. Qué le recomendarías a alguien joven que quiere meterse a nuestra industria?

[00:59:44] E? E. Que a una es el tema sueño. No hay horarios. Si estamos buscando trabajar de 9 a 6 de la tarde,

[01:00:00] Es que esta no es su si, no es malo.

[01:00:02] Al contrario, yo creo que al contrario. Es más, conozco mucha gente, muchos amigos que quieren entrar. O sea, mucha gente. Amigos, osea, hijos de amigos no, eh? Y en cuanto empiezan a ver la dinámica, nada. Prefiero algo un poco más estructurado. Si bien esto está estructurado e. Vamos de un. De un lado al otro. Eh? Yo me acuerdo el año pasado entre enero y marzo, que fue el marzo 14 que regresé a México por el tema del Hotel Corona Virus E. Ya había hecho 60000 millas en vuelos, waj. Osea, sí, sí. Llega un momento en donde te levantas en un hotel a las 3 de la mañana y te preguntas dónde estoy?

[01:00:57] Entonces uno es eso, el tener la. El deseo de trabajar fuerte y largas horas

[01:01:05] Y largas horas y largas horas y no y pues ya sabes cuando te despiertas, pero nunca sabes a qué hora te vas a ir a dormir. Y si tienes diez minutos para echarte un sueñito en algún momento abadejo bechara a Jorge?

[01:01:22] Pues muchísimas gracias. Y bueno, ya lo oyeron. Esa es el consejo que les da una persona que ha logrado ser muy exitosa en esta industria. Jorge este donde te pueden con quiere, donde te pueden contactar. Si hay alguien que te quisiera

[01:01:36] Contactar a mi correo son Jorge Jorge Arroba propio punto MX.

[01:01:42] Ya lo oyeron, eh? Jorge repite cual era el correo.

[01:01:47] Jorge por Jorge arroba propio punto mx sin el punto com. Directo p arreó cada kilo y o punto mx.

[01:01:58] Perfecto. Pues muchísimas gracias nuevamente por estar aquí conmigo. Sé que nos pasamos un poco, pero la verdad podríamos habernos quedado tras un par de horas más. Y yo creo que vamos a tener que armar algo muy pronto para para que nos relates y nos cuentes un poco más de tu experiencia con algunas de estas bandas y algunos de estos eventos. Nuevamente, muchísimas gracias por acompañarnos.

[01:02:21] Gracias a ti por la invitación y con gusto te seguimos otra plática cuando? Cuando tú?

[01:02:28] Es un placer tener una plática con Jorge en el futuro y claro que vamos a. vamos a invitarte. Será siempre bienvenido aquí a Supply Chain Now en español. Mi nombre es Enrique Álvarez. Nuevamente gracias por acompañarnos. No se olviden de subscribirse 100 por ciento gratis o su dinero se los regresa este a supli Chain Now PuntoCom o en cualquier herramienta en la cual escuchen sus podcast. Enrique Álvarez Supply Chain Now. Muchas gracias.

Episode Summary

In this episode of Supply Chain Now en Spanish, host Enrique Alvarez welcomes special guest Jorge Koszeg. Listen as they discuss how he got started in the entertainment industry at an early age and what the business of entertainment logistics is all about.

Episode Transcript

[00:00:37] Very good morning and welcome to another edition of Supply Chain Now in Spanish Today I have a very special guest participating in the supply chain and logistics in a very, very particular area. The area of shows, events and international transport to put together all these great stages, shows and popular events. So I have it’s going to be a very interesting episode for sure and I thank you all for joining us. Before I introduce you to our guest today, I’d like to remind you to subscribe to Supli Chain Now. You can also visit us on our website at Supply Chain Now Dot Com. And you can visit us on any social network, or you can also visit us on any tool where you listen to your podcasts. Again, my name is Enrique Alvarez. This is Supply Chain Nagua in Spanish. And without further ado, let me welcome Jorge Cosac. Jorge. Good morning to you. Welcome to Supply Chain Nahua in English. How are you?

[00:01:45] Very good, very good. How are you?

[00:01:48] Very, very good. Jorge Cosep, director Shiho de Bronquio. Tell us briefly Jorge, how about you, how did it go, how was your week?

[00:02:00] All right, we’re off to a good start. Yesterday was actually a holiday in Mexico, I took the opportunity to go to Cuernavaca. How nice! A business I have in clothing, regardless of logistics and freight. Excellent. Very hot, but tasty.

[00:02:15] Here in the U.S. it’s hardly changing. Here is your home. Spring is changing a bit in Atlanta. Then the weather is just starting to change, which is already really good, we needed it forge before coming in. We want to talk a little about you, we want to talk a little about your company. We obviously want to know a bit of the anecdotes that you must have several, but something, some good news, something positive that has happened to you this week to start this program on a good note that we can share with everyone, eh?

[00:02:47] I think they can, but first of all, thank you very much for the invitation. It is a pleasure to share this past experiences and future forecasts of our great medium of entertainment and good news. Well, first of all we are a company that specializes in transportation and logistics for the entertainment industry. We move concerts, theatres, music, sports and fairs, cinema, etcetera. I rate it everything that people pay a ticket to go see a show. That’s where we entered the challenge and the very good news that INE gave us last week was that they asked us to start putting together the logistics for a group, a European band. I can’t say the name, but it’s a very good project.

[00:03:47] Are you going to leave us there with the doubt?

[00:03:48] But doubt yes, but it is a good project, at least for September 2022. I know it’s a long way off, but there are 70 trucks, 70 trailers between production stages. Woww! So people are already starting to see what shows are in the future. I am Dr. González León for a couple of tours in the United States. Now in the summer. Girl stuff, but at least I’ve. At least there is already a breakthrough. There is already a light at the end of the tunnel, unlike last year, when there was all this uncertainty about how long it was going to last and how the media was going to come back, etcetera. We’ll talk to them if they have us, if they have us, pretty much relegated. The whole, the whole entertainment industry.

[00:04:42] I can imagine. I can imagine. And well, that’s something that we’ll be talking more about in the course of this interview, because I imagine that your industry, and in particular entertainment and entertainment logistics, has been one of the industries most affected by the pandemic. But we’ll talk a little bit more about that in a moment, as you say. For now, good news already out of the light at the end of the tunnel and hopefully soon all those who are listening to us and all of us who are here, we can meet again, have a beer together, go to a concert, go to a sporting event and come back a little more. With some experience and hopefully some learning, I hope to return to this again to our more normal life. Before that, Jorge, tell us a little bit about yourself. Where did you grow up? Any anecdote from your childhood? Something that defines you?

[00:05:37] It has been in Buenos Aires, Argentina, a couple of years ago, past fifty and long, almost almost reaching 60 and born in Argentina and uh, I must admit that my mom worked in a travel agency in Buenos Aires and this travel agency was dedicated to sell airline tickets to symphony orchestras. How did Argentina come to that in the 70’s and 80’s? It will be a mystery, who knows. I know the story, but let’s leave it as a mystery. But well, when I was very young we went to pick up my mom at Ezeiza, at the airport and the trip back was about two hours, two and a half hours by car and mom and mom telling stories of what had happened with such and such a director, what had happened with this, with the logic, with the plane and with the musicians and the banana. Eh? When I was fourteen years old the New York orchestra arrived in Buenos Aires and they entrusted me with a bus. Not to be responsible for a bus.

[00:06:50] At the age of 14 you were already working with your mom in the agency.

[00:06:53] Or at the agency? Yes, yes, yes, yes, yes, yes, yes, yes. I already was. Worked as a courier

[00:06:59] From a very young age. So this is

[00:07:01] Bullying? I have been with the New York Philharmonic since I was very young, and I am with the New York Philharmonic. I remember. You have the Teatro Colón before the concert starts and. This one rings and the phone rings, but it doesn’t matter. And I remember being backstage backstage and watching. To the audience and me, being backstage, I said this feels like, this feels like.

[00:07:31] That since I’m not like o

[00:07:32] As a power concert. And from there I started my career in show business, first as a travel agent, working with the travel agency, not at 14, but this twenty three 24 years. In between I went to Switzerland to study hotel management and tourism. I have a degree, I have a degree in Hospitality and Tourism. So. I have some basic education, business education, and so on.

[00:08:06] How nice! And tell us, the show used to call you. Do you play an instrument? Did you personally get involved in any part of what your mom was doing at the time? You touch something or

[00:08:21] I play guitar for me? Vernet calls me an auto kantor, haha, crazy to me. I compare myself to the musicians I travel with. Sure, and obviously not!

[00:08:33] Well, you’re using. If you’re using one. A very high mark, for sure.

[00:08:38] Surely. Then I prefer to play for myself. It’s a hobby I’ve had for a long time. I’ve compared to someone who doesn’t play, I play and compared to someone who I play really isn’t more of a hobby.

[00:08:54] Is there a particular type of music that you like, a better band, that you’ve seen several live and you’ve moved all their production aside, something that albums you? Are you a fan of someone?

[00:09:04] I’m very much a Simon and Garfunkel, James Taylor Crosby, Stills kind of guy. Hey, some music in Spanish. But I’m leaning more towards the Genesis. I’m more inclined to English music, of course.

[00:09:20] Very, very good and also a very good time. Not all those groups you mentioned. Well, I saw many of them

[00:09:26] Live a lot, a lot. I got to see it live, even without being in the middle of the show yet. I got to see Simon and Garfunkel on. When I was studying in Switzerland they toured,

[00:09:38] Which is why. What was your first concert that you remember?

[00:09:41] My first concert

[00:09:43] That you went and now we’re talking about you moved

[00:09:45] That I was or that

[00:09:47] You didn’t go. That you remember to participate as a mere spectator.

[00:09:54] Phew, what a good question, eh? Son, etc., etc., etc., etc., etc.. Eh? There is an Argentine band called Serú Girán. Charly García. Viruses well, Qhuinn in eighty-one in Argentina.

[00:10:15] To have been one of the first big bands that came along, which was

[00:10:19] It has one of the first great stadiums that was Argentina. Kuina In ’81 I had the great good fortune to have gone to see him. I had been in a smaller group before, in theater, in stadiums. I’ve never been dumped before. And I would say if the first big eighty-one, but as spectators, sure, sure.

[00:10:41] Now, now we move on to your professional stage, which is also very interesting, especially from the point of view of Supli Chain Now and Supli Cheyne East. So you like it? Passionate about music? Your mom instills this culture in you through the travel agency. Are you going to Switzerland to study hotel management? How do you get back? Tell us a little more about what happens after several suicides? How do you get back?

[00:11:04] I don’t really go back, I mean, I go back, but almost with work, because on one of those tours my mom went. Listen I need someone who speaks French for a French orchestra tour and my mom says are you interested? You go directly to work with Columbia Artist based in New York. So I talk, I make an appointment, an interview with the man who became my boss and then I start working as a freelance with Columbia Artiz, based in the United States and at the same time as a travel agent. So it kind of fulfilled both

[00:11:47] Swiss functions. Did you go straight to New York or did you go to Argentina? Then my

[00:11:51] Argentina almost to change my clothes

[00:11:53] And change the suitcase and change

[00:11:55] The suitcase and straight to start touring.

[00:11:59] What do you get? What strikes you the most if you remember those days? Well, these are important decisions, aren’t they? Go live in Europe, go to the United States. I mean, what is it that caught your attention in this

[00:12:10] Industry in the United States? I was based in Buenos Aires and flew. He talked about there being work. I really wanted to travel. And I said well, what do I do to travel and get paid to travel? So I think it was an excellent combination. And I was from January 87 to 95, almost climbing on a plane, practically getting to know the world.

[00:12:43] How nice, how nice! Any teachings or lessons from your mom or your childhood? Any mentors? It’s something you remember that I see you successful.

[00:12:52] Three mentors. One was my mom, who actually when I got to the first tour alone, uh. It was like I already knew, I had already heard, I already had that one. That basis of what had happened, of what of the stories my mom had told for the last ten years. Of course and that to the Confusam, the director such liked such a thing that he did not like the buses to arrive one by one. I mean, there were certain things that when I started touring it was like, I already know this, I already lived this, even though I didn’t live it. I had already heard that and it was like I had a competitive advantage. When I entered the milieu, relatively young because I started touring when I was 24 years old and there I was given full tours of 120, 150 musicians and unlike rock and roll, in classical music there was one person with the whole orchestra and that person is in charge. Really everything, from the negotiation with this, with the hotels, with the buses, with the transportation, with going to look for the tickets. I mean, I didn’t have to sell the show, but the rest was all there, all included.

[00:14:22] And it all depended on you, I imagine.

[00:14:24] It all depends on one person or one dependent person to keep an eye on everything, on all that movement. And then I entered a period where we went on tour with telexes. There were no cell phones. I came in just before, a couple of years before the fax came out. Then our confirmations with TORAN hotels, the yellow perforated woww e rolls. And that was the confirmation from the hotels via T.L.

[00:14:55] A lot of confidence. You have to have in a system that’s based a little bit on word of mouth or the phone or what you were told. They told me that you move all these people and everything with confidence, that when you get there they are not going to tell you oh no, we don’t have a Jorge registered, thing.

[00:15:11] That this is where it ends. Yes, where some passed by. And that’s where you take out your email today, and you say here, of course, Raul Guerra confirmed it to me there, the specific hotel roll. That is, I have so many single rooms, so many double rooms, a suite, etc…

[00:15:30] Hey, we got a little sidetracked. So your first, your first mentor or the person who taught you your mom, you were telling us that you had some. Two more.

[00:15:37] Two more. The second was the person who hires me at Columbia, Artiz, Ducks, Seldom e Tipazo e a majestic teaching.

[00:15:49] What was your title? Be like you’re going to find me

[00:15:52] Tucumanas of super manager. Your manager? Yes, but your manager. But as I went with the orchestras, I was a tour manager, stage manager, babysitter manager, a

[00:16:04] Pick it up from whatever it was when you just

[00:16:07] He sat on everything, everything.

[00:16:08] Good preparation to then get into logistics, I imagine.

[00:16:13] I think it’s all part of the logistics. I believe that not only moving loads, but moving people. It is also part of a logistical process, because buses have to be hired. We need to determine what time we arrive at the airport. You have to go to check in. You have to check in at the hotels, eh? I don’t know if it was me or not, but I remember when I made my first tour with the orchestra with orchestras. They gave me all the English rommies and me more. That’s what I was doing my planning. Until one day I proposed that we put a number to each of the people and with that number I identified much faster, of course. And there I make the famous Liggett Stacks with their numbers, instead of naming them. So, for me to check in and check out of a hotel was 15 minutes, wasn’t it?

[00:17:04] Because you had already mounted the numbers today how many are there?

[00:17:07] I was going by number. I toured with Russian orchestras.

[00:17:11] And the seven base names. Well, you don’t end up knowing who the track is.

[00:17:15] But I was grateful. The one goes to room four zero four, the two, the ATAL, right? And there we mark the labels. And the truth, the luggage distribution was very fast. I think that if one talks about logistics, even what to do to distribute, I don’t know, 250 suitcases to each of the rooms of the musicians with the hotel’s own people and that the musicians receive suitcases. I think it’s part, let’s say, of a logistical process that is perhaps very short, but it also requires some. Yeah, that’s right. I don’t say angry, but a certain dexterity for

[00:17:55] That when I’m definitely, definitely I’m more reproachful to you than a science almost

[00:18:00] It is said and the less it takes the pop suitcase, the less you get. I give the example of the suitcase in the less time the suitcase takes to get to the musician’s room, the less mair, the less criticism. Are you going to see where my suitcase is? No, of course not.

[00:18:16] Well, then it’s the second one and I’d say to the second mix

[00:18:20] And the third one is where I enter already into the environment of the load e. Through manager’s contacts. Since the tours I’ve known the owner of a company called Rocket Cargo, who are based in Los Angeles, who are, shall we say, the founders, so to speak, of event cargo logistics. At the cargo transport level. Contact with the owner we become very close friends and eh! He offers me in the year 94. Have you come to open the Mexico office? How nice! Eh? And I accept the challenge. It was very good for me. There was no Rocket office in Mexico. 2 The totally virgin land, although there was a lot of show already happening, but there was one agent and there was no official office. And in ninety-four is when the devaluation took place in Mexico. In the same way, I come in February 95, after the Stones tour, which I had to do in South America and. And luckily it worked out and. And it grew. We did 90 percent of the events in Mexico, right?

[00:19:56] Impressive. And besides something so dysfunctional and relevant to O’Shea without the support of companies like Roky, not yours or with or you in particular. For none of what so many people enjoy could. This could be done. That’s something very behind the scenes, something I don’t know. You can’t see it, but it’s critical.

[00:20:22] No, we don’t do marketing. That’s all. It’s a lot of word of mouth, of recommendations between production managers, between bands, in, in, in, in delivering on time and foreseeing everything that can go wrong. There can’t be a day’s delay here,

[00:20:42] If not the concert is up to date and they have to play that day. Tell me about it. I wouldn’t be, I wouldn’t be doing my job. If not, I wouldn’t ask you about the Rolling Stones. That tour counts. You couldn’t share any. One, two or three anecdotes of veiling in South America, both of their personalities and of the part, obviously logistical, which is what also attracts.

[00:21:05] I was in charge of this show on the Stones tour. I was in charge of the Rolling Stones’ passenger plane. Oh, wow. Then I had to do everything, including the arrival and departure from each country. Not only the musicians, there were the technicians, there was the band, and so on. And the idea was that we would arrive with the plane to? To the city. And we could do immigration and customs on the plane. We didn’t go directly to the buses to the vans and from there they went to the hotel and for the departure they came from the hotel directly to the plane. We would get on and leave. So I saw my role on that tour was to expedite the immigration and customs procedures so that we didn’t go through the terminals, through the airports, but we got off and went directly.

[00:22:04] What was it? The most or the best? Rare or exotic? Although some people told me that they have to ask you for a million particular things from that group, the request calmed down a bit.

[00:22:20] Actually, airplanes, unlike what they ask for in hotels, on airplanes, it’s their place where no one really bothers them. Where there is no press, where there are no fans, where there are no fans, then the truth becomes a very intimate place for them to smell a book or dedicate themselves to listening to their music, and they don’t have the fanaticism of the adrenaline of being there. Because as soon as they landed, if the door opened, it was crazy. My image was crazy because of all the people at the airport, the pictures and the fans. So, the truth is, they drink a lot. For example, I toured with what Ansem Roses and Yaks El Rock 3 have as two personalities the outsider personality of the plane and inside the plane a conversation totally like the one we are having. The guy drinking his tea, huh? No, one would imagine it to be so.

[00:23:27] Of course that’s how Axel Ross is on stage, really. 24 hours a day is.

[00:23:33] It is a closed place where there are no TV cameras, where they are the group and where there is no one outside to show them who the group is.

[00:23:48] Hey, going back to you, what you were saying before, before you were in Rocket, in Mexico, about your three mentors, something that maybe helped you, something in particular that they told you or recommended you to be successful, that you later saw it applied when you were with Gonzalo rehurses or when you were with the Rolling Stones. What lessons did these three people who were so important to you in Chile leave you?

[00:24:12] All three? Anticipate. Anticipate. Anticipate. So, have your vacation plans, because there aren’t any here. In other words, you don’t have to. Ah! It didn’t come and it didn’t come. No, no, no, no, no… In other words,

[00:24:29] Flat. Plan B.

[00:24:30] Plan The new Flambeau planché plan zeta. Double plan speaking. Short term. Yeah, and it’s something to say. I think it also develops over time where you are presented with a project, for example now the 70 trucks of September 2022. It’s not all uncertainty because the truth is we don’t even know how we’re going to finish 2021, do we? But if you can, let’s say say well, I have 70 trucks today. What is the problem? Critical that can or will happen in a 70 truck movement between Laredo, Texas and Mexico City. There is no transverse at the border. There’s a shortage of drivers, I am, because they left. The United States gave visas to Mexican drivers because they lack drivers in the United States. So where do they come from? Of borders, of borders. Lower the number of transfers to cross the border. 12. Cross 70 trucks in one day. It’s just that it has its eh? It’s got its own set of flats. So I believe that the fact of prevention and having a flat amble Prancer is a lesson that the vulture mentors have taught me. So if you’re going to do something always have your plan B and if there is no plan B. Your client has to be very convinced that there is no clear plan B.

[00:26:07] For the risk to be shared or rather for the government to be the risk taker. And about the decisions.

[00:26:13] He thinks it was like two, three years ago we did the tour of Gloria Trevi and Alejandra Guzman and on a flight from Lima Peru to Guayaquil. We need three Lour of positions. And there was only one LAN Chile flight. Chi, chi chi. The load couldn’t fit in another one, no, because they are elevators used by bands and artists. So, with the Two Weeks of Digimon program, not only do you carry it, but you fly on that same flight. So. We will do everything we can to make sure that it will be grandfathered in without functions. What if it worked? No! But there was no no, but

[00:26:56] I’d glamorous, you’d look, there was no night till the next day or so, I’d

[00:26:59] I guess. There was bacon plan and apart from the flight with him with the Boeing on 7 6 7 I think he flew on Tuesdays. On Thursdays, he clarified then. There was, no, no, no, there was no plan. But that’s where you start talking to the production people, I mean, it’s either this or we chat. No, I mean, I can put you on a plane, it’s going to cost ten times as much. But of course, that’s where we get there. No? Of course.

[00:27:30] So, well, the first thing to prevent. The other is to communicate, to communicate the expectations and important communications from the beginning.

[00:27:37] If communication is fundamental. In fact there are many times that we get called into meetings to plan a tour and they say let’s see, we have so much equipment. These are the countries and cities we want to do it. Yousef. Recommendations because? What route do we do? Of course, it’s in our best interest to put together a set and set. B Do this first, do this. Then we also participate in the programming of the ideas.

[00:28:10] Today that’s something more recent that we’re seeing, because it seems to me that lately I don’t know if you share this opinion, but logistics has become more important. Or at least people are starting to realize the importance of logistics. Before it was similar or have you seen any changes there, now they include you more in the planning. I used to do it before in my eyes as well.

[00:28:31] None.

[00:28:32] Always and always at events. Always, always keep in mind

[00:28:36] Always show business. It works a lot of hand in hand coming up with more big tours. He touched me. I had the good fortune to attend a dinner with the owner Roky Cargo and the worldwide promoter of Michael Jackson’s Dangerous School tour in ’93. Wow! Y. I, obviously, as a listener. But how were four planes we used for that tour? Two passenger and two antono. And I had to be in the organization of the planning of the tour and that the promoter took after that dinner as a precondition that was required between city and city to move those four planes.

[00:29:32] And these kinds of projects. I imagine they involve a lot of collaboration from many different parties and organizations. Normally it is given to a company, in this case Michael Jackson, it is given to Rocket Keigo and they are the ones who coordinate and then they see if they have a business partner in Argentina, or in Chile, or in Thailand, or they take everything and they have to do everything around the world.

[00:29:56] Eh? How does our, our company work? Do we have agents or do we have our own offices? Because we don’t have offices in Miami, in Laredo, Texas and in Bogota, Colombia. Which are our own offices. What if there is no network of agents? E As own in, I would say ninety-nine percent of the roots. And in fact, we as our own, we are agents for several companies from other countries that require assistance in Mexico Cloud.

[00:30:32] Hey, hey, hey, hey, hey, hey. Well, you mentioned right now pro-io, if you want to move on quickly, we were saying, you were telling us that you were given the opportunity to open Roky in Mexico. Take us away from there. What’s next in your career? You are now in charge of Rocking in Mexico? How? How do you transition to being your own supporter?

[00:30:53] I did, I did several years of touring, including Michael Jackson INSEN tours, cancer tours, redness. Followed by the Bruce Springsteen orchestras and the Madonna Janet Jackson show. I mean, I have. I have a bit of a history of being. Practically touring, Michael Jackson’s tour was eleven months.

[00:31:19] Well, you go with them everywhere.

[00:31:21] We all like the north. That is, some parts of part

[00:31:24] From the tour.

[00:31:25] We are part of the group. We go to the same hotels and everything. And everyone has their own. Your specific activities. Michael Jackson’s tour It was 11 months without going back home and in fact, when we played in Buenos Aires, instead of going home, I stopped at the hotel where the club stopped. I mean, I didn’t even have Klout.

[00:31:46] We had to

[00:31:47] It was. It was part of the tour. In 1994 I was offered to open Rock de Mexico, in February 1995 I arrived in Mexico and the truth was very, very, very enriching to start getting customs agents, transportation, idiosyncrasy of how Mexico works, although I had already come on tour. It’s one thing to come and be welcomed and another to welcome the person who comes to do a show. I haven’t just done a tour of Argentina for Luis Miguel as your manager. Then I had a group of friends that I had made in Argentina, and here I started to greet them all and little by little one begins to generate a base, to give good service. We return to the theme of communication and keep on doing. Lits to see who’s coming? Who is not coming? Who goes on tour with the Caifanes tour. When I arrive in Mexico I get Ana Gabriel E.’s tour.

[00:33:11] Well, you have an amazing experience. I imagine that everyone is starting to look for you too. Not at this point in your stage this. They already know you have the expertise they need to run. How well I go then, as if sorry, follow him and.

[00:33:28] And the other is to dedicate time to it. That’s 24.

[00:33:33] No, it’s not dedicating the time today is not working 40 hours a week. That’s not spending time.

[00:33:39] And the truth is, our schedules are totally opposite to those of a freight forwarder. I was in general cargo where from 9 to 5 or 6 in the afternoon Los Jolson at night ends the show at 11 at night and from there we go to the airport to assemble pallets or to dispatch, or to load trucks or to go to the next city, eh? If a show ends at eleven o’clock at night, by eight or nine in the morning, they can be in Guadalajara to unload trucks and ride back. So, the truth.

[00:34:15] 24 hours a day end 24.

[00:34:18] Yes, yes, my doctor, if not

[00:34:19] There are no weekends either, because you have to

[00:34:21] To be full the

[00:34:22] Friday. Where there are more events the

[00:34:24] Weekend, weekends. Yes, my doctor one day recently told me well, before, just before the pandemic, he told me it would be good for you to take a month off. At what time?

[00:34:36] I don’t have one hahaha

[00:34:38] Shape. And I took a year off at the end.

[00:34:41] What is it that we had no other choice? The truth this what? What’s the most? Let’s say the two aprontar 2 things met. 1 is what you appreciate the most? Do you value such a rigorous lifestyle in many things? And what is it that really at certain times in that stage of your life you say I’m really tired already, I’d like to have a little more of this than the good and the better and the

[00:35:08] Bad of what to see today what goes. The good thing is that no two shows are the same. And so as ei probecho managers, I love them. There are people I’d rather have than 90. But it’s like everything is normal. You can’t be okay with everything. The good thing in both cases is that the show has a schedule, a limit and from there the show ends and they go to another country. And maybe for him to come back with another tour, that same production manager, it could be two or three, five years or he only came once. Eh? I don’t like routines, it doesn’t suit me. That is, me. I need to change from just doing a show at the forum, just at the Metropolitano, at the Auditorio Nacional, it already changes, but it already changes the rhythm. No, no, it’s not the same deliveries all the time in the same place. There are times when we move 500 kilos. There are times when we move 70 trucks. We do not make one of our customers. But let him go on, they’ve already started drinking again. It’s Cirque du Soleil. The second Soley are between 70 and 100 containers, not 98 was the tour with more containers and the same thing happens. In other words, there is a delivery order. And a container is multiplied by ninety-eight. Sure, but there comes a point where I actually plan, for example, one of the planning, instead of having one person going through container numbers, I put in four because I know there’s no way to list 100 containers. There’s no way you can’t miss a number. After all that time, I didn’t

[00:37:00] Everything that adds to your audience. I mean, this is you talking on the basis that at some point you probably already, it already happened to you that you didn’t feel like the right number.

[00:37:09] Yes, with and especially with the Big Numbers on the trucks.

[00:37:13] Well, if you tell me ok. And something that keygen you could save yourself. And well, I know you’re passionate about the industry and I know your career is impressive from any angle one looks at it. But if you were mine, if I could change anything about this industry, the best thing would be this or your life rhythm or your.

[00:37:32] What I’m not doing so much anymore. It is to go in the evenings to? I mean, even though I go to concerts, of course. But I already stay doing public relations more than climbing on trucks.

[00:37:47] Disassembling the disassembling, the scenarios and the

[00:37:52] Perfect leaving my unless he is the next manager, he is a very good friend of mine. And now let’s help you load your Václav or lighting trucks or give me a couple of trucks. I’ll help you in any way I can, of course, but I try not to go to the airports to do customs. I’m more aware of I’m more in the house.

[00:38:19] Now tell me a little bit about your transition or well, you’ve moved on to owning your own company. And well, with Temari tell me a little more blocking hours, who they are, what they do, and so on.

[00:38:31] In 2009, what was it about influenza in Mexico? I was in a serious slump. We were. The truth is that we were doing very well. The flu came and I had to run. I had to kick several people out of the team because I didn’t bravia it, an uncertain future. And they make me an offer to buy my shares, the same people from rocking charges. So I said well, I’m going to take a break. My head didn’t explode, but it wasn’t far off. I imagine, because if it is, if there’s a lot of pressure,

[00:39:13] I guess so

[00:39:14] There’s a lot of pressure, so, well, I sell my shares and go do other things in other businesses. But it didn’t fill me up, I wasn’t lacking. Then, in the year two thousand and twelve, which was when my gift with Pitts expired. With the people of Rocking. And talking to a psychologist in therapy, I said well, I still can’t find what it is that I don’t? So what course is good, what do you like to do? I tell the truth, I like the entertainment, the logistics. Well, why don’t you come back with something small and come up with the idea of putting together a very small company, eh? Doing a couple of Salmes shows. With that, it’s like Jorge is left with peace of mind, right? And well, we started to grow. No more, we don’t stay here anymore.

[00:40:14] And inevitably, knowing you, we couldn’t rest easy.

[00:40:17] Inevitably you start to grow and well. Alas, alas! Haha We are already a big competitor in the market. I don’t say worldwide, but within Latin America. E. We do account as Solei, we do Luis Miguel, we have not seen and it is

[00:40:38] Well there and now, before we go on with our own and if it’s okay with you, give me about 30 seconds, we’re going to do a commercial break quickly like this and now we’ll come back for everybody who’s listening. This is Supply Chain Now in English. I hope you are enjoying this talk as much as I am. Many, many thanks to Jorge for sharing so many adventures and stories and experiences. Jorge Cosac Supply Chain Now in Spanish Thanks again for joining us. My name is Enrique Alvarez with Supli Chain Now in Spanish and today I have the great pleasure and honor of interviewing Jorge Cosac from PRO-PIO East. Jorge, thank you for joining us again.

[00:41:25] A pleasure, you know.

[00:41:27] Let’s go on, let’s talk about proco now. What do they do for the person who has just listened to us or for the person who has perhaps been living in the caves for the last few years? What do you do pro-poorly and how do you. How would you define your company?

[00:41:43] Let’s see, we are a transport and logistics company specializing in the entertainment industry sports, music, theater, etc.. And I think our great virtue or our great and our great and our great axis of business are temporary imports. Ninety-nine percent of the imports we make are temporary e. Mexico entered in the year 2011 e to use the famous ATA carnet, which I since I arrived in Mexico, I am in communications or in talks with the Chamber of Commerce e. And it is a tool today that serves us a lot to do that importing.

[00:42:34] What is it. What is the ATA carnet for people who are not in Mexico but are hosted in Latin America?

[00:42:40] The ATA notebook is an eh. It is an instrument that protects the equipment. It’s like a passenger’s plane ticket. This. This is a list approved by the Chamber of Commerce and customs of each country so that this list can go from country to country. In temporary importation. Without receiving any change. The seiner use goes into instruments, they are used for a concert and the same instruments come out again. Then c, c, c. The fact that one can do the process without a customs broker, and I am not saying that customs brokers were not going to help us, it does not speed up, it speeds up the process a lot, eh? On tour in countries, sure, sure. Mexico of South America, Mexico. Well, the first one was Chile. Chile was the first country to start with the ATA notebook. Second, it was Mexico. Third, Brazil.

[00:43:57] And now they told me everything. Everyone has it or

[00:44:01] It is not sixty-odd countries. From South America, only Chile, Brazil and Mexico. The rest of us continue with temporary imports.

[00:44:14] Hey, and you’ve seen a lot of companies in your career? Participated in countless tours, with different styles, different artists, different ways of doing things. If you were to extrapolate something from your experience and say hey, I think the most important element for one of these tours to be successful or for the people who perceive it to think it’s successful. What would it be? What does a company have to have to be successful in the range of event logistics, in particular the company?

[00:44:54] One is to be available 24 hours a day. Planning. E? A little bit of street, having gone out. Out on the road, eh? Knowing that everything you plan. It has, it has. It has moments where we see a trailer, it has a flat tire, of course, eh? And make plan for vacation plans. I think that’s a critical issue. For example, they give me a list of a tour and I number you the ten, twelve, fifteen moments where you have to pay more attention. Because something is going to happen. Something is going to happen. Michon a couple of years ago, something happened to me that in my career of almost thirty years had not happened to me, that a truck driver ran out of BISSELL.

[00:45:58] It is that if there is no plan to

[00:46:01] Plot, eh? Well, the C.U. plan. Yes we were able to buy this bezel on the road, but the truth I while we were waiting for the say this one to arrive. I’m usually on the big tours and this was a circuit. I go as the last vehicle pushing those who are lagging behind. Don’t be yes. If I separate a convoy to eat, I stand with them and I’m kind of pushing everyone, right? And I pull the last convoy on a climb. A truck pulls up and I said there was a basic malfunction, I start talking on the phone, we do this whole thing, our safety plan, our signage, etcetera that we have. And I tell the driver what happened to him? I was left without a saying.

[00:46:50] Tell me there’s no light bulb. Didn’t you see the little bit that Hawker turned on?

[00:46:55] I mean, in my 30 year career I mean it’s never happened to me before. I say good,

[00:47:03] But that’s the way it is, isn’t it? And this gives us a very good start to the year. To the past year that we lived

[00:47:09] As we have to check whether or not the operators have gasoline, the operators. Obviously from there I wrote it down and my people now get in the truck to see if they have gas. It has never happened to me anywhere in the world that a chauffeur, which is what he does.

[00:47:31] He was probably too entertained listening to his Spanish platinum on his radio and probably didn’t notice. Surely there is no other option. Hey, Jorge, this then availability, planning, communication, experience, but planning, planning, planning. What did you mention?

[00:47:48] Plan, plan? Yes, yes,

[00:47:50] Tell us about last year. Changing the subject a bit, this one year caught us by surprise several this one. Tell us a little bit about the effects, what you learned, how you managed to get ahead with your industry and your company being so dependent on people’s events? Having fun together?

[00:48:14] Basically, still. We are not out yet, we are still in the process of. But let’s see, the first thing we did eh was to go down. In other words, as soon as the pandemic started, we went downstairs, we closed the office physically, everyone went home and we did the zum. Obviously it was one of the great clear tools to be able to make meetings and everything. Eh? One of the first things we had to do was to return teams to their non-Firas hometowns, which were in process, and so on. That kind of gave us a first east. E. As common, as an end, an end pals pus of today aisles vain.

[00:49:09] What they tell you that you have, that as they are imported temporarily, if you don’t pass the concert you have some regulation there that you have to take it out. You have to be

[00:49:16] Right. If there is already

[00:49:18] Certain time

[00:49:19] Or a certain amount of time. Sins In Mexico a temporary import is 6 months, extend it to one year and then you could another six months. But you have to do everything a fool eh? No, but the tours that were on tour we had to return the teams to their home city. E. And I think that, well, we didn’t say well, what do we do? Because the music industry does not work and we set up temporarily until our business returns, a Sanitation company. We didn’t buy some equipment and say well, we have to at least keep people busy. We talked to the people, we said don’t despair. It has to happen, of course, one month domes in six months, in a year, two years, three years, whatever, like you said. I think it’s very accurate. People. It is, let’s say, we are. We are people who want to get together and face to face I think it’s

[00:50:29] Of course, it’s part of being human,

[00:50:30] As long as it’s mandatory, I mean, I remember. Well, here, when the restaurants opened, even if it’s only 30 percent, they were full because people want to go out, right? Eh? I think we learned or are going to learn to live with it. With COBIT, eh? While I think it will not be eternal, eh? I was reading that today is already in phase 2 Phase 1 medicine not the not the vaccine, but the medicine, eh? And I think that’s going to help a lot, eh? The great hope is that New Zealand is already doing concerts of 30,000 people without social distancing, without mouthpieces, because they have super controlled the COBIT and it will help a lot to the small bands and local bands. I think it’s going to take two years for a big band to come back, at least not the smaller bands. They are going to be, I think, the most benefited to do local shows.

[00:51:39] And they can take advantage of this vacuum left for them. Right. Then you believe. Do you think we will see new talent in this in new local bands? I think so. They will become the new Soda Stereo or the new right order.

[00:51:56] I think there’s going to be a lot of bands that are unknown today, but since there’s no one coming from somewhere else, they’re going to make the small bands, eh? It’s actually happening in New Zealand. I mean, the 30 thousand people shows are with local bands, local Klout bands, local bands, that I think that up on the Horny stage, the guys in the band thought that at some point in their life they were going to play in front of 30,000 people.

[00:52:25] Wow, that’s that’s something positive about everything that’s happened. I think this is something, something that we can rescue from what is happening. You who have. You who have learned to leave to the real course of this year, something that you had in your team, or in your company or in yourself e

[00:52:43] To be able to change from one minute to the next. That is, to say ok, this, let’s have it on stand by. In other words, let’s try to make a load. None of the team likes to be general cargo. I must admit, we are very bad used to that we like the show bisnes, we like to work at night and when they start to put us in routines we are not even competitive, no, eh? And we said well, let’s get together. We all said well, what do we do, eh? What does the medium need to return? Disinfection, time for us to start, make a base of everything we are looking for. So, if you go to the PRO-PIO website, we are lost. Now in two, in two parts. One is the transport company and the other is a company of that legislation that I expect. I wish the sooner we stop the annihilations it’s going to mean we get back to the show laughs.

[00:53:44] In fact, I went to your site in preparation for this interview and looked at the machines a bit. Don’t they look a bit like a combination of metal detector and showers? Almost, almost not? And tell us a little bit more about that, because I think at the end of the day I think being an entrepreneur like you are, I think seeing an adversity like the coronà virus and moving your business from something you were doing in a month to change something that’s radically different is admirable and I think there’s a lot of possible learnings from that. Then you can tell us a little bit about it. How? How do you see this part of Sanitas Sanitizacion? I think it would be interesting for the audience

[00:54:27] What we wanted to do was to look for the best system for disinfection and we got some machines that are cabins that instead of watering you with disinfectant liquid and we did a whole study of which disinfectant is the best? Eh? More or less harmful, eh? Here we find a liquid called hypochlorite, which is a liquid that is produced by the human body precisely to attack viruses, bacteria and pathogens that enter the human body. It is used by surgeons to heal wounds. It is used in the disinfection of mouths. Dentists. Very, very good product, eh? And machines instead of spraying. It is an ultrasonic atomization system which means that although it is still water, the drop is broken into millions of particles and a fog is generated. That fog is enveloping. 360 degrees. Then you don’t have to walk around, it doesn’t get you wet anymore. No, no, but if a layer of disinfection is formed

[00:55:49] That would be well alien to it, ports and obviously concerts. In other words, it is not only for Colona Virus Mexico can not treat other types of viruses or it is unique.

[00:56:00] And exclusively how to wash your hands when they say wash your hand with soap and water. It’s the same thing. And we’re doing a lot of streaming. We are renting the booths for streaming. Not to do this one, since we’re in the middle of nowhere.

[00:56:15] Sure, that’s not a good match. At the end of the day,

[00:56:18] A good complement, because for movies the people who are making Netflix movies, movies of movies, Entreví concerts everything that are streamings today that rent a forum and do streaming, we put machines and sanitized. Now we also did the golf event in Cancun. There we had to move, charge the TV station. But they are already sporting events without people.

[00:56:55] Sure, sure, you move the team, but you don’t,

[00:56:58] We will no longer make the team. Yes. It’s like they’re going to do the tournament purely without an audience. It is already being discussed. We are officials in Mexico of the NFL, because all the games, the NFL is up to us to do it where all the logistics of not only what they bring cargo, but the coordination of the teams, that the airport arriving and departing. So, already talking to the directors of NFL Mexico, they said I don’t want to advance anything, but we are moving forward. Let them see that the United States is doing very well with the vaccination issue and I believe that they are not going to transmit it if they are going to vaccinate us soon. And there is great hope that in November of this year we can have an NFL game.

[00:57:48] It would be excellent and good Mary Bethlehem would be that they are good. I think you have a very good pulse on when these events are going to start up again, because obviously what you’re all about and it’s good news, this has been a very, very good interview on many sides, including the good news that you share with everybody.

[00:58:07] Announcement America, I think it’s going to start. This is in the summer of this year with kids show,

[00:58:15] But already congregate with spectators

[00:58:17] And if I’m not, we already did, we already quoted several Mexican artist tours in the United States. Cabito for me is a very good, very good. Very good sign, well there are. While there are festivals that put them on and cancel them now of the new wave. In Europe they are falling back. Eh? I think the whole world wants to be vaccinated as soon as possible. Yes, it also requires a logistical issue. While so much can be produced, there are things that can’t happen so fast. But I think that the pace at which the world is going in some countries more or less, but I think it is quite advanced. And and. And the fact of having a light at the end of the tunnel. I think that pushes OK more. Ha ha. It’s getting closer and closer.

[00:59:14] Okay Jorge, thank you very much. Two more questions for you. One. Today we have many young people who listen to us and follow Supply Chain Now. What would you say to a young person who has just graduated, who is interested in logistics, who is interested in Supply Chain? And after having listened to you, you will surely be interested in this particular branch of logistics for shows and events. What would you recommend to a young person who wants to get into our industry?

[00:59:44] E? E. That to one is the subject of sleep. There are no timetables. If we are looking to work from 9am to 6pm,

[01:00:00] It’s just that this isn’t your yes, it’s not bad.

[01:00:02] On the contrary, I think the opposite. In fact, I know a lot of people, a lot of friends who want to join. That is, a lot of people. Friends, I mean, not children of friends, eh? And as soon as they start to see the dynamic, nothing. I prefer something a little more structured. While this is structured e. Let’s go from one. From one side to the other. Eh? I remember last year between January and March, which was March 14, when I returned to Mexico because of the Hotel Corona Virus E issue. I’d already done 60,000 miles on flights, waj. I mean, yeah, yeah. There comes a time when you wake up in a hotel at 3 o’clock in the morning and you wonder where am I?

[01:00:57] So one is that, to have the. The desire to work hard and long hours

[01:01:05] And long hours and long hours and no and you know when you wake up, but you never know what time you’re going to go to sleep. And if you have ten minutes to take a snooze at some point haddock bechara Jorge?

[01:01:22] Well, thank you very much. And well, you heard him. That’s the advice from a person who has been very successful in this industry. Jorge this where they can contact you, where they can contact you. If there’s someone who would love you

[01:01:36] Contact my mail are Jorge Jorge Arroba own dot MX.

[01:01:42] You heard him, huh? Jorge repeats what the email was.

[01:01:47] Jorge for Jorge at jorge own dot mx without the dot com. Direct p herded every kilo and or dot mx.

[01:01:58] Perfect. Well, thank you very much again for being here with me. I know we went a little overboard, but we really could have stayed after a couple more hours. And I think we’re going to have to put something together very soon for you to tell us a little bit more about your experience with some of these bands and some of these events. Again, thank you very much for joining us.

[01:02:21] Thanks to you for the invitation and we’ll gladly follow up with another talk when? When you?

[01:02:28] It is a pleasure to have a talk with Jorge in the future and of course we will. we are going to invite you. You are always welcome here at Supply Chain Now in English. My name is Enrique Alvarez. Thank you again for joining us. Don’t forget to subscribe 100 percent free or your money back on supli Chain Now PuntoCom or whatever tool you listen to his podcasts on. Enrique Alvarez Supply Chain Now. Thank you very much.

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No hay negocio como el mundo del espectáculo: La logística del mundo del entretenimiento con Jorge Koszeg

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Jorge Koszeg comenzó a trabajar en la industria del entretenimiento como agente de viajes en giras con Orquestas Sinfónicas alrededor del mundo en 1985. Trabajó como freelance como Tour Manager, Freight Forwarder y Travel Agent hasta 1994 cuando le ofrecieron mudarse a México para abrir un Freight Forwarder (Rock-It Cargo), y desarrolló todas las áreas desde cero. En 2012 decidió emprender su propio negocio y fundó Pro Kio. Conéctate con Jorge en LinkedIn.

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Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Jamin Alvidrez

Founder & CEO, Supply Chain Now
Host of Supply Chain Now, Veteran Voices, This Week in Business History

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Jeff Miller

Host

Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business.  Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.

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Amanda Luton

Chief Marketing Officer

Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM.  When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or singing second soprano in the Grayson United Methodist Church choir.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Allie Krasinski

Marketing Coordinator

Allie is currently completing a degree in marketing with a certificate in entrepreneurship at the University of Georgia. She got her social media start through an internship with Shred, a personal training app, and she’s been hooked ever since. She works to optimize our following base while assisting the team with content creation, influencer outreach and other marketing endeavors. Allie can’t wait to keep growing alongside Supply Chain Now.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Jada Carson

Marketing Coordinator

Jada is a recent graduate of Old Dominion University, having earned her Bachelor of Science degree in Communications with a media studies concentration and marketing minor. Jada got her start producing content at 16 years old, while attending a radio and broadcasting journalism program in high school, and hasn't looked back!  She is an asset to the Supply Chain Now team as a media specialist, podcast and media producer, and production coordinator.  Outside of Supply Chain Now, Jada is a big Lakers fan, and also a music journalist and enthusiast.

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Ben Harris

Host

Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.

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Page Siplon

Host, The Freight Insider

Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Alex Bramley

Sales Support Intern

Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.

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