For three decades, WiseTech Global has been quietly powering the movement of goods around the world, but the biggest transformation in the company’s history may still be ahead. In this episode of Supply Chain Now, Scott W. Luton and Wiley Jones are joined by Zubin Appoo, Chief Executive Officer at WiseTech Global, Australia’s largest ASX-listed technology firm and the world’s leading logistics, supply chain, and global trade technology company. Together, they explore what it truly means to build digital infrastructure for the global supply chain, from customs brokerage and freight forwarding to the full end-to-end trade lifecycle following WiseTech’s landmark acquisition of e2open. Zubin draws on nearly 25 years of experience, including 15 foundational years at WiseTech and seven years leading social purpose businesses, to make the case for being AI-first rather than AI-assisted. He also unpacks how decades of proprietary data, combined with large language models, are enabling WiseTech to solve problems that were previously out of reach, faster and more powerfully than ever before. Zubin also shares the leadership philosophy that has guided him across every role: reward success, reward failure, punish inaction. It’s a mindset built for an era where the pace of change demands bold experimentation,…

In this episode of Supply Chain Now, hosts Scott Luton and Mary Kate Love celebrate Manufacturing Day 2025 with special guest Danny Gonzales, Founder and CEO of IndustrialSage and Optimum Productions. Together, they explore how manufacturing has evolved from being seen as dirty or outdated into a modern, tech-driven industry that fuels global economies and everyday life. Danny shares the vision behind American Makers, his new documentary series that spotlights the people and stories powering America’s manufacturing future. He talks about how storytelling helps shift perceptions, inspire future talent, and show the impact of manufacturing on communities across the country. Together, they explore workforce challenges, reshoring trends, energy access, and how meaning and purpose can help address labor shortages. This episode is hosted by Scott Luton and Mary Kate Love, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show: Connect with Danny Gonzales Learn more about Industrial Sage Watch Industrial Sage on YouTube Check out National Supply Chain Day Learn more about our hosts Want more Supply Chain Now? We know you can’t get enough Supply Chain Now! Don’t miss a single…