Geopolitical tensions are rising, supply chains are shifting, and innovation isn’t slowing down—on this episode of The Buzz, we break down what it all means and why it matters now… welcome to The Buzz, powered by project44! In this episode, Scott Luton, Karin Bursa, and special guest Christine Barnhart unpack the far-reaching implications of the ongoing Iran conflict on global supply chains, with a close look at the Strait of Hormuz and its critical role in global oil flow. The conversation explores how potential disruptions could ripple across transportation, manufacturing, and cost structures worldwide. The team also dives into Rivian’s ambitious EV manufacturing plans in Georgia, examining both the promise and the profitability challenges facing the electric vehicle market. Rounding out the discussion, the episode highlights the growing impact of women in supply chain leadership and the importance of adaptability, visibility, and innovation in navigating today’s complex operating environment. Tune in and learn: The strategic importance of the Strait of Hormuz and how disruptions could impact global oil supply and logistics costs What the Iran conflict signals for supply chain risk management and contingency planning Inside Rivian’s Georgia expansion and what it reveals about the evolving EV market The ongoing…

What if your company isn’t broken… just misaligned? In this episode of Logistics With Purpose®, Fred LeFranc shares powerful insights from decades of leadership experience—revealing why most organizations struggle not because of bad strategy, but because of a lack of alignment, clarity, and purpose. From navigating complex global supply chains to leading companies through chaos and transformation, Fred breaks down what it really takes to create sustainable results. You’ll learn how culture, purpose, and leadership mindset directly impact performance—and why emotional intelligence may be the most underrated skill in business today. This conversation goes beyond theory and into real-world application, with practical frameworks leaders can use immediately to improve alignment, decision-making, and long-term strategy. What You’ll Learn: Why misalignment—not failure—is the root of most business problems How to think strategically with a 2-year leadership lens The role of purpose in building high-performing organizations How emotional intelligence impacts leadership success Why culture is a company’s ultimate competitive advantage How AI is reshaping business—and what leaders must do now Whether you’re a supply chain leader, executive, or entrepreneur, this episode will challenge how you think about leadership, strategy, and the future of business.   This episode is hosted by Enrique Alvarez and…