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Laura Lopez

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds – you’ll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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freight network
February 12, 2026

How Freight Visibility is Reshaping Supply Chain Resilience

Special Guest Blog Post from Amazon Freight   For supply chains across the globe, goods in motion are promises in motion. When a palletised shipment is delayed or goes dark, the impact is felt not just in transport teams, but in customer service, inventory planning, and broader network performance. In a conversation, economist Dr. Rebecca Harding and Chris Roe, Managing Director of Amazon Freight, explored how technology and collaboration are changing the way freight networks operate. While their primary focus was freight, their insights map directly onto the resilience challenges supply chain leaders face every day.   Old pressures, new data In a study supported by Amazon Freight, every shipper surveyed agreed that technology is crucial to the freight industry’s resilience. While this isn’t a surprise, it’s an important reminder of the role that technology plays. Roe shared a key example where Amazon Freight connected a customer’s system to its own system. Visibility on the end-to-end movement went from essentially zero to a high level of coverage. Instead of discovering problems only when a shipment failed to arrive, the customer could now see disruptions as they emerged and act earlier. For supply chain teams, that move from partial, delayed information…
supply chain decision velocity
March 6, 2026

The High Cost of Labor Firefighting and Systemic Attrition

Warehouses are not running out of labor. They are running out of labor that can sustain the pace. Manual firefighting, overtime, and constant reassignment push skilled associates to burn out faster than they can be replaced. The result is a cycle of turnover, training, and rising labor costs that slow performance and strain budgets. This whitepaper breaks down the current state of labor in distribution, including turnover trends, overtime risk, burnout dynamics, and the true cost of churn. Click here to download and see how labor forces impact throughput, planning, and workforce strategy today.