Laura Lopez

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

National Supply Chain Day (NSCD)® returns on Wednesday, April 29, 2026 with Supply Chain Now, bringing together professionals across the industry for an annual celebration dedicated to recognizing and elevating the people, processes, and innovations that keep the world moving. Established in 2020, National Supply Chain Day® was created as a way to lift the supply chain industry up and propel it forward by spotlighting the stories, leaders, and breakthroughs that shape global commerce. What began as a single-day celebration has grown into an industry-wide movement that continues to inspire pride, visibility, and momentum across the profession. Supply Chain Now will host its annual National Supply Chain Day Livestream, led by SCN’s own Scott Luton (CEO & Founder) and Mary Kate Love (President & the visionary behind the creation of NSCD) with a keynote from Billy Ray Taylor and the announcement of two new award recipients. And, for the first time ever, organizations can officially register both virtual and in-person National Supply Chain Day events on the Supply Chain Now website. From the logistics behind everyday essentials to the complex global networks delivering critical goods worldwide, National Supply Chain Day® honors the professionals who connect the world.   Livestream Registration…