Warehouses have become one of the most important battlegrounds in modern supply chain. In this episode of Supply Chain Now, Scott W. Luton is joined by industry leaders Lance Olmsted, Chief Revenue Officer at IFS, and Patrick Maley, Chief Revenue Officer at IFS Softeon, to explore why warehouse execution now plays a much bigger strategic role across the business. As customer expectations rise and supply chains face more pressure to move faster, they explain how companies are rethinking the warehouse as a source of speed, flexibility, and competitive advantage. The conversation covers how real-time visibility, modern warehouse systems, and industrial AI can help teams make better decisions, respond faster to disruptions, and close the gap between planning and execution. Lance and Patrick also share their perspective on where warehouse operations are headed next and why adaptability will be critical moving forward.   This episode is hosted by Scott Luton, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show: Connect with Lance Olmsted Connect with Patrick Maley Learn more about IFS Learn more about IFS Softeon Upcoming Live Programming Learn more about Hytrol…

Geopolitical tensions are rising, supply chains are shifting, and innovation isn’t slowing down—on this episode of The Buzz, we break down what it all means and why it matters now… welcome to The Buzz, powered by project44! In this episode, Scott Luton, Karin Bursa, and special guest Christine Barnhart unpack the far-reaching implications of the ongoing Iran conflict on global supply chains, with a close look at the Strait of Hormuz and its critical role in global oil flow. The conversation explores how potential disruptions could ripple across transportation, manufacturing, and cost structures worldwide. The team also dives into Rivian’s ambitious EV manufacturing plans in Georgia, examining both the promise and the profitability challenges facing the electric vehicle market. Rounding out the discussion, the episode highlights the growing impact of women in supply chain leadership and the importance of adaptability, visibility, and innovation in navigating today’s complex operating environment. Tune in and learn: The strategic importance of the Strait of Hormuz and how disruptions could impact global oil supply and logistics costs What the Iran conflict signals for supply chain risk management and contingency planning Inside Rivian’s Georgia expansion and what it reveals about the evolving EV market The ongoing…