As supply chains expand across global networks, the next generation of leaders is being trained to think beyond trucks and warehouses, toward the broader constraints shaping business today. Dr. Morgan Swink, West Chair, Professor of SCM and Executive Director of the Center for Supply Chain Innovation at Texas Christian University’s Neeley School of Business, joins Supply Chain Now alongside three standout seniors, Ava Scotchie, Joshua Ahn, and Cort Comer, to share what they’re seeing in real time as they prepare to enter the industry. In this Now Generation conversation, Scott Luton and Dr. Swink explore what makes TCU’s supply chain program so distinctive, from high-touch faculty mentorship and curriculum that mirrors real workplace ambiguity, to site visits, case competitions, and capstone projects designed to deliver real value to companies. The students share how these experiences have shaped their confidence, career direction, and readiness to lead. They also dig into the trends these emerging professionals are watching most closely: reverse logistics and the rising cost of returns, sustainability and ethical visibility across multi-tier suppliers, and the growing energy and infrastructure demands driven by AI and data center expansion. The episode highlights how supply chain thinking is evolving, and why the leaders…

La industria del transporte hoy en día basa su comunicación entre generadores de carga y transportistas por medio de plataformas como WhatsApp; compartiendo información en diferentes formatos como texto e imagen con un seguimiento manual. TREBU es una empresa que busca revolucionar esto por medio de un asistente de Inteligencia Artificial capaz de entender, estructurar y estandarizar información. Daniel Akle, CEO y cofounder, y Marco Reyes, Head de Comercial, nos platican sobre cómo nace TREBU y cuáles son sus principales casos de aplicación. Marco y Daniel también nos comparten su experiencia emprendiendo y los retos que han superado en el camino. Descubre cómo aplicaciones de IA como TREBU están abriendo la puerta a una transformación en la logística, donde procesos automatizados y accesibles empoderan a las empresas a operar con mayor flexibilidad y precisión.