Discover how Trek, a global leader in the bicycle industry, transitioned from B2B-only shipments to launching a direct-to-consumer (DTC) initiative, propelling their business to new heights. In this webinar, Supply Chain Now hosts Scott Luton and Kim Reuter are joined by ProShip Co-Founder Justin Cramer and Tom Spoke, IT Director of Business Applications at Trek Bicycle Corporation, to discuss the strategic carrier decisions, innovative technologies, and operational efficiencies that fueled Trek’s growth. They will also explore how Trek’s partnership with ProShip helped streamline their supply chain, optimize shipping costs, and deliver exceptional customer experiences. This webinar is a must-attend for businesses looking to expand their reach and ride the wave of direct-to-consumer success.

In today’s competitive market, recognizing and protecting the value of every link in the supply chain is essential. Often, those who have dedicated their lives to their craft find their contributions undervalued by discounts or overlooked entirely. Industry experts Keith Wright and Mark Gilham join hosts Scott Luton and Billy Taylor to provide the framework and insights needed to ensure that everyone in the supply chain is valued appropriately. Their expertise will help drive behavior, enhance profitability, and rebuild loyalty and trust. Join us to learn: The critical role of value recognition in the global economy and its impact on the supply chain. Strategies to articulate and protect the value of all supply chain participants, ensuring their contributions are never undervalued. How nearshoring, offshoring, and reshoring decisions affect value perception. How to craft clear, comprehensive joint business plans that highlight and recognize the importance of each role within the supply chain. How to leverage technology to maximize the visibility and effectiveness of your supply chain operations.