Dial P for Procurement
Episode 45

The result is a company [Apple] less identified with visionary leaders and more of an operations juggernaut with rich profit margins it intends to keep. At the center of that effort is Mr. Blevins, a vice president of procurement, known as the Blevinator.

- ‘Jobs, Cook, Ive—Blevins? The Rise of Apple’s Cost Cutter’ (WSJ: January, 23, 2020)

Episode Summary

Procurement never makes the news, but when we do, we don’t hold anything back. Case in point: a viral video featuring (former) Apple Vice President of Procurement Tony Blevins. He recently made headlines for all the wrong reasons.

The question is whether he was truly fired for what he said in that viral TikTok or whether it was an opportunity for the company to distance themselves for his ‘old school’ approach to procurement, carried out in grand style over the last 22 years.

In this week’s Dial P audio podcast, Kelly Barner preserves the professional story of Tony Blevins before it is all pulled down off the Internet and considers:

• What we know about his role at Apple over the last two decades

• The real rationale behind his sudden and dramatic departure

• What this story tells us about Apple and their procurement function: past, present, and future…

Episode Transcript

Intro/Outro (00:01):

Welcome to Dial P for procurement. A show focused on today’s biggest spin supplier and contract management related business opportunities. Dial P investigates the nuanced and constantly evolving boundary of the procurement supply chain divide with a broadcast of engaged executives, providers, and thought leaders. Give us an hour and we’ll provide you with a new perspective on supply chain value. And now it’s time to dial P for procurement.

Kelly Barner (00:31):

Procurement never makes news headlines. Unlike our cousins in supply chain, we’re a little more buried in the organization. Obviously, no one wants to promote something when a mistake has been made, but even when procurement does a good job, the company doesn’t want anyone to know because it could change customer pricing expectations. And so as a result, procurement is the most impactful corporate function that no one has ever heard of. So when I caught the word procurement in a news headline last month, I was pleasantly surprised. And then I read the article, a short, colorful piece about apple’s. Now, former vice president of procurement, Tony Blevins, who had gone viral for all the wrong reasons, I had to find out more, but it wasn’t an easy task. As I’ve said, no one ever writes about procurement and historical revision was already underway. As I started researching this episode, I noticed that a lot of the articles about Blevins predated the incident had been pulled down.

Kelly Barner (01:40):

I would find an article and click the link only to get a 4 0 4 error. This page is no longer available. Time and time again, let’s just say too many times for it to be a coincidence, which made me more determined than ever to tell the whole story. Oh, and for the record, I have PDFs of all of my source material. So even if people pull down more stories, I still have them. Nice try universe. You gotta get up earlier in the morning than that to get one on me. So in this episode of Dial P for procurement, I’ll review what did Tony Blevins do to raise eyebrows and make headlines leading to his very sudden departure from Apple? What do we know about his career and do we think his approach to procurement may have precipitated his fall? And if not, at least does it cast a different light on the successes reported during his tenure?

Kelly Barner (02:39):

Now, before I go any further, let me pause and introduce myself. I’m Kelly Barner. I’m the co-founder and managing Director of Buyers Meeting Point. I’m a partner at Art of Procurement and I’m your host for Dial P here on Supply Chain. Now, I’m constantly scanning the news for complex articles to discuss things that are interesting but may escape notice. I also follow these stories beyond the headlines, and I stay on top of a story until it goes cold or reaches a resolution. Dial P releases a new episode or interview every single Thursday. So be on the lookout for future episodes and don’t forget to go back and check out some past episodes as well. Now, before I get back to Mr. Blevins, I have a quick favor to ask. I genuinely hope you find value in the time we’re about to spend together. If you do find a way to let me know, we have listeners on all kinds of platforms.

Kelly Barner (03:40):

So you can reach out to me directly on LinkedIn. You can give us a review on iTunes or offer up some stars. You can also share or like a posting where you found this episode on LinkedIn or Twitter. I am grateful for your interest in attention, and as always, consider my door open if you have an idea for a future episode of Dial P. Now, let’s start with the juicy details of what happened to Mr. Blevins. In August, he was at a car show in California sitting in his Mercedes-Benz Sr McLaren. He was approached by Daniel Mac, a talker, known for approaching people driving fancy cars and asking them what they do for a living. So he approached Tony Blevins and asked him the question. I’m not going to tell you how he answered it. First of all, this is a family show, and second of all the answers very easy to find.

Kelly Barner (04:38):

It’s a quick Google search away, but I will tell you he did not say, I am the Vice President of procurement at Apple. Instead, he quoted the 1981 movie Arthur featuring Dudley Moore. Now, I should also add that movie was rated pg, meaning some parental guidance suggested, but still just one step above a G movie. Once the video went viral, multiple Apple employees contacted human resources. And according to Bloomberg, Apple, Chief Operating Officer, Jeff Williams relieved blevins of managing his six direct reports, hundreds of employees, and terminated him. Blevins did apologize publicly, but the damage had been done, as my dad would’ve said, The clear message was J G O just get out. Most of the stories about the incident included details about how Mr. Blevins ran Apple’s procurement organization, and they’re enlightening for multiple reasons. We learn a lot about how he worked, but also about Apple procurement.

Kelly Barner (05:48):

Now, given that so many of these articles are being pulled down, I wanna share with you all the details that I was able to find starting at the beginning of Tony Blevins story. Tony Blevins was born in 1968 and grew up in the Blue Ridge Mountains of North Carolina. His mother was a school teacher and his dad was a factory worker. One Wall Street Journal article that will talk about in a moment, quoted high school classmate Tracy GOs. He remembers Mr. Blevins as someone who could quote, knew that he was smarter than whoever he was talking to and could always control the conversation if he wanted to end. And isn’t that charming. Tony Blevins got a degree in industrial engineering from North Carolina State and worked at IBM in engineering. Then finance and then procurement, which is where he apparently met Tim Cook. Tim Cook joined Apple in 1998 and brought Blevins to Apple in 2000.

Kelly Barner (06:52):

Blevins started outsourcing in directs. In fact, more than one of the articles mentioned the fact that he had been responsible for sourcing toilet paper, but over time he was effective enough that he became responsible for direct materials as well, the components that would go into iPhones and other Apple devices. He reported to Chief Operating Officer Jeff Williams. Although I will acknowledge some of the more recent articles say he reported directly to Tim Cook, My guess the COO is a more likely scenario. Now, I just shared in that one article, which was a general media piece, it referenced the fact that he had six direct employees who had hundreds of people reporting to them. That’s a detail that Apple procurement wouldn’t typically have released. So we’re getting the opportunity to learn some additional things simply because this story isn’t being covered by procurement. Now, Tony Levin’s approach to procurement itself, I think we can describe it as take no prisoners.

Kelly Barner (07:57):

His nickname internally was the ator, and he had a reputation for loving to negotiate. His mantra was there isn’t anything you should ever pay full price for. And we have a couple of colorful stories that sort of capture his approach to spend management. One comes from a negotiation that he was doing in parallel with both UPS and FedEx. He decided to reject the UPS proposal and did it by having FedEx hand deliver the rejection letter just to make his point. He also rotated his staff every couple of years to prevent them from forming relationships with the suppliers that they managed. And he was also responsible for enforcing the non-disclosure agreements or NDAs in Apple supplier contracts. These harshly enforced terms were accompanied by penalties of up to 50 million per violation. And some of these contracts included the right to review supplier emails and the calendars of their executives.

Kelly Barner (09:07):

So why was so much pressure being placed on Apple’s supply chain? After all, Apple devices are very expensive and the company is a lifestyle brand. So you might think they would have large margins. You might think they were very concerned about their public brand image and you probably wouldn’t typically associate them with the cutthroat tactics we expect in retail and other low margin, high volume industries. But consumer electronic devices are a very competitive market, and what we can see with other phone manufacturers is that when their margins started to decline, it ultimately marked the end of their dominant era. Apple is one company that has managed to defy this trend and they have preserved some of the highest margins in the industry, and I think for that, we do have to give some credit to Tony Blevins, and yet nothing remains the same. This is a challenge that has to be overcome again and again and again.

Kelly Barner (10:13):

People continue to hold onto their iPhones longer and longer. New features feel incremental, and sales are always at risk of slowing down. So as these devices become more complex, it puts more pressure on profit margin because there’s only so much more Apple can charge for a phone. Now, if you ever worked in procurement and maybe even not by now, it’s probably dawning on you that if at any point Apple loses their dominant position, there is a real chance of retribution from these suppliers that they’ve dealt with so harshly for so many years. Now, in addition to toilet paper and iPhone components, there are a few other really interesting stories involving Tony Blevins that I came across. One involves his role in the negotiation for the contract that would allow the glass to be placed around that round building based in Cupertino, California. Some articles said he was involved directly at the request of Tim Cook and that he managed to save the company hundreds of millions of dollars on this expense.

Kelly Barner (11:27):

The question of course, is how did he do that? So the story goes like this. Tony Blevins brought together a number of different potential suppliers for this glass. He brought them to the Grand Hyatt in Hong Kong and he put each supplier in a different room and then he simply went room to room suggesting that he didn’t like the current number, suggesting what he wanted their number to be, and telling them what some of the other suppliers had quoted him reportedly, often bluffing as he went. And that is how he saved those hundreds of millions of dollars, and that wasn’t the only damaging story in his background. There’s also project antique. Qualcomm had apple over a barrel because they were the sole provider of apple’s modem chips, and that’s not a disadvantaged situation that Apple wanted to find themselves in. So in 2014, Blevins went to tier two of the supply chain.

Kelly Barner (12:33):

They reached out directly to Qualcomm manufacturers and told those companies they no longer needed to pay Qualcomm licensing fees anymore because Apple was planning to stop paying Qualcomm. This cost Qualcomm $8 billion in withheld payments. The company lost a quarter of their market value and it triggered both layoffs and diminished investments in r and d that continued to affect the company longer term. This all came to a head in 2019 with a court settlement. Apple was ordered to pay an undisclosed amount of money to Qualcomm estimates ranged somewhere between four and a half to 6 billion. So in the end, Qualcomm won and got the money, but their operation had been materially damaged at that point. Now the timing of that may actually be what precipitated a major article in the Wall Street Journal covering Blevins. This was actually the piece that many of the articles about the incident recently in California referred back to for their facts.

Kelly Barner (13:45):

It was published in 2020 and described him as a true negotiator. They talked about the importance of the supply chain to Apple and therefore the importance of Blevins to the company. In fact, they suggested that he might be at the same level of importance as Steve Jobs and Tim Cook themselves. Now the good news is you’re probably still going to be able to read that article because I trust the Wall Street Journal not to pull it down at the same time. What you might not take the time to do is to read the comments. And so that’s what I did. That was extremely interesting. I read all 112 comments and here are a few of the more ironic ones. Now keep in mind the comments section for this post was shut down a long time ago. So none of these were offered because of what happened at the car show in August, but here are a few I picked out to share.

Kelly Barner (14:46):

Watch out. Apple Leverage is a wonderful tool to use, but it’s amazing how fast leverage can change hands. Here’s another Once Upon a time in a kingdom far away, I worked for a mouse. The mouse loved to bully his suppliers and demanded that he always win. In the end, winning ran many of his suppliers out of business. Sometimes winning can be losing when that valuable business partner cannot sustain operations at those deeply discounted prices. Everyone loses in the end, and unlike some of the mouse movies, everyone does not live happily ever after a couple that seemed particularly poignant given what’s just happened. No king rules forever and a time will come when their behavior will be done unto them. And finally, this article does not provide a single example of Blevins helping Apple create value through their supplier relationships. Now, I don’t know if any of those commenters worked in procurement, but they all seem to be plugged into a change that has been underway in procurement for a long time.

Kelly Barner (16:00):

The transition from old school to new school. So old school procurement is about getting the lowest price at all costs. Contracts are based on leveraged volume and extreme supplier rationalization. The ultimate goal is to pull all of your demand together and sign fewer contracts with fewer suppliers. You end up having maximum negotiating leverage and also correspondingly very transactional relationships within companies. Old school procurement performance was measured through savings only. Remember Tony Blevins mantra about never paying full price. That’s exactly the line of thought. He was also, remember anti supplier relationship building. He was willing to burn a bridge because he never expected to be forced to retreat, including those situations where he was willing to pit suppliers against each other or use bluffing as a way of getting suppliers to lower their prices. New procurement strives to be very different. It’s a much more mature, well rounded approach, and it’s usually oriented around value creation.

Kelly Barner (17:19):

Exactly what was pointed out in that last comment I shared, It’s about collaborating with suppliers instead of bullying them, building relationships. If you had a relationship with the supplier that was ethically solid but was strong, that was the kind of thing that actually would help you through the pandemic, you would never rotate your staff to break that up because new school procurement is about creating value, but it’s also about managing risk. And some of those, those old school tactics actually created risk that nobody was thinking about at the time. This is all especially true in today’s tight economy. You can’t just keep beating on your suppliers. They are under too much pressure as it is, and many of the factors affecting their costs are outside of their control. Think about chip shortages, labor shortages, inflation, and shifts in consumer demand from products to experiences. The reality is that Tony Blevins may not have been the man to lead Apple through this moment.

Kelly Barner (18:29):

So this is where I pause and think to myself, and I ask you this as well, Was Tony Blevins really fired for a viral video or was he fired for everything he did in the 22 years leading up to it? I have my opinion, but as always, I try to provide you with both sides. And I think it’s fair to discuss whether this video merited termination. I’ll start with some of the arguments in favor. Now, I don’t personally think the quote was that bad, and I feel compelled to remind you that it was a line from a PG rated movie, and yet it’s an old movie. It doesn’t align with today’s sensibilities about respect and language and gender inclusion in the workplace. And that’s especially true. I’ll note, if you work for a company based in California, clearly all of those employees com complaining to hr, oh, they had their opinions and they’re entitled to those opinions, maybe more public.

Kelly Barner (19:36):

And more importantly, his quote really doesn’t align well with some statements. Tim Cook recently made in a BBC interview. He said, There are still quote, not enough women at the table end quote at the world’s top tech firms, and that there are quote, no good excuses for the lack of women working in the sector. And those are fair comments. So clearly there’s a cultural disconnect. But in terms of arguments against, I would offer up the facts that he was on his own time and the fact that the matter is he didn’t associate himself with Apple. So this is where I start wondering about whether Apple has changed their mind about the tone of their procurement organization, and maybe this was an opportunity that they felt had landed in their lab. There’s somewhat stuck between a rock and a hard place on this. On the one hand, all companies, especially large consumer facing companies, are moving towards a more value oriented collaborative tone of working with their suppliers.

Kelly Barner (20:47):

But at the same time, today’s cost pressures and supply chain disruptions are very real. There’s also the possibility of fatigue. People may just have been tired of dealing with him, and that is absolutely a known price of old school procurement folks like myself, and I’ll include certainly Philip Eidson in this. We work very hard to have good relationships with stakeholders, executive leadership suppliers. We work to be collaborative. We work to make sure that our contributions align with what the company as a whole wants and needs. Now in the short term, the COO at Apple has decided that Tony Blevins has to go and he will personally oversee the procurement team until they can select a replacement. So I am very eagerly awaiting the information about who the replacement is. Will it be someone from inside? Will they bring in someone from outside? What will that person’s tone and philosophy about procurement signal within Apple as well as to the market?

Kelly Barner (21:59):

Now, that’s what I’m watching for, but what do you think? This is where you join the conversation. Have you ever worked with a procurement leader or a procurement team like the one Tony Blevins is associated with? Do you think it’s worth the measurable bottom line impact to take a cutthroat approach to supplier negotiations? How about as a consumer, are you willing to have a person like Tony Blevins on that wall in order to keep the price of your iPhone low? And of course, do you think he should have been fired? So I’m very much looking forward to hearing what everybody thinks about this story. I will continue to follow it as I do with all of my episodes, and I will let you know about updates. But that’s it for now. Until next time, I’m Kelly Barner, your host for Dial P for procurement here on Supply Chain now. As always, thank you for listening and have a great rest of your day.

Intro/Outro (23:04):

Thank you for joining us for this episode of Dial P for procurement and for being an active part of the supply chain Now community. Please check out all of our shows and events@supplychainnow.com. Make sure you follow Dial P four procurement on LinkedIn, Twitter, and Facebook to catch all the latest programming details. We’ll see you soon for the next episode of Dial P four, Procurement.

Hosts

Kelly Barner

Host, Dial P for Procurement

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Billy Taylor

Host of Dial P for Procurement

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Sales and Marketing Coordinator

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Ben Harris

Host

Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.

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Page Siplon

Host, The Freight Insider

Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Alex Bramley

Sales Support Intern

Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.

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