La industria del transporte hoy en día basa su comunicación entre generadores de carga y transportistas por medio de plataformas como WhatsApp; compartiendo información en diferentes formatos como texto e imagen con un seguimiento manual. TREBU es una empresa que busca revolucionar esto por medio de un asistente de Inteligencia Artificial capaz de entender, estructurar y estandarizar información. Daniel Akle, CEO y cofounder, y Marco Reyes, Head de Comercial, nos platican sobre cómo nace TREBU y cuáles son sus principales casos de aplicación. Marco y Daniel también nos comparten su experiencia emprendiendo y los retos que han superado en el camino. Descubre cómo aplicaciones de IA como TREBU están abriendo la puerta a una transformación en la logística, donde procesos automatizados y accesibles empoderan a las empresas a operar con mayor flexibilidad y precisión.

As supply chain technology accelerates, the ability to translate operational knowledge into scalable systems is becoming a defining advantage for both companies and early-career talent. In this episode of Supply Chain Now’s Now Generation series, Scott W. Luton sits down with Ryan Goodwin, Sr. Director of Supply Chain Technology & Innovation at Trinity Industries and an adjunct professor at Texas Christian University, alongside Titus Fagan, TCU Student Body Vice President and a third-year accounting major with a minor in energy business. Ryan shares how his team is integrating planning, MRP, and financial data into platforms that enable faster automation and application-building, often with the help of AI and “vibe coding,” where non-traditional builders can create real tools without a formal software background. Titus brings the student lens, explaining why practitioner-led teaching changes the classroom experience, how simulation-based learning builds cross-functional thinking, and why early responsibility and collaboration are top priorities when evaluating future employers. Together, they explore how AI can lower barriers to entry, accelerate skill development, and reduce manual work while also raising bigger questions about infrastructure, power demand, and the bottlenecks that can slow even the most innovative systems. From freight reporting automation to energy transmission constraints, this…