As businesses strive to adapt to an increasingly digital world, the industrial metaverse is emerging as a powerful tool for achieving competitive advantage. From Caterpillar’s virtual reality lab to Microsoft’s integration of generative AI in supply chain management, organizations worldwide are embracing the industrial metaverse to drive innovation and enhance decision-making. In this new episode of Supply Chain Now, sponsored by Microsoft, join hosts Scott W. Luton and Kevin L. Jackson in an engaging exploration of the industrial metaverse and its profound impact on various industries. From revolutionizing product development to optimizing supply chain management, discover how businesses are leveraging this transformative technology to drive innovation and achieve extraordinary outcomes. Listen in and learn: Exactly what the industrial metaverse is, its benefits, and practical applications How the industrial metaverse strengthens teams by enabling seamless collaboration and empowering individuals to make faster, more confident decisions The importance of embracing new technologies and leveraging them to stay ahead in today’s rapidly evolving business landscape Valuable insights from Scott and Kevin, and their experiences and interactions with industry leaders navigating the complexities of the industrial metaverse. Tune into this informative episode as we demystify the industrial metaverse and learn how it’s reshaping industries…

The future of supply chain is accelerating, and on today’s episode of Supply Chain Now, hosts Scott Luton and Allison Giddens are unpacking the global trends, disruptions, and economic shifts shaping what’s next for leaders everywhere. From declining imports to AI’s growing pains, this episode cuts through the noise to bring clarity to fast-moving industry headlines. Welcome to The Buzz, powered by OMP! Scott and Allison dive into the biggest stories impacting supply chains today — and the ripple effects businesses need to prepare for. Together, they discuss: 📉 Why U.S. imports from China are falling sharply across electronics, furniture, toys, and more — and how tariffs and cooling consumer demand are reshaping sourcing strategies 🤖 The retail AI reality check: Why 95% of organizations see little ROI from AI investments, and how brittle workflows and lack of contextual intelligence are slowing progress 🔮 Top supply chain trends for 2026, including workforce and talent shortages, AI-driven transformation, and mounting geopolitical challenges 🛒 Thanksgiving meal costs drop 5%, but some items — like sweet potatoes and veggie trays — are bucking the trend with noticeable price increases 🌏 What all these signals mean for manufacturers, retailers, logistics providers, and consumers heading…