As supply chains expand across global networks, the next generation of leaders is being trained to think beyond trucks and warehouses, toward the broader constraints shaping business today. Dr. Morgan Swink, West Chair, Professor of SCM and Executive Director of the Center for Supply Chain Innovation at Texas Christian University’s Neeley School of Business, joins Supply Chain Now alongside three standout seniors, Ava Scotchie, Joshua Ahn, and Cort Comer, to share what they’re seeing in real time as they prepare to enter the industry. In this Now Generation conversation, Scott Luton and Dr. Swink explore what makes TCU’s supply chain program so distinctive, from high-touch faculty mentorship and curriculum that mirrors real workplace ambiguity, to site visits, case competitions, and capstone projects designed to deliver real value to companies. The students share how these experiences have shaped their confidence, career direction, and readiness to lead. They also dig into the trends these emerging professionals are watching most closely: reverse logistics and the rising cost of returns, sustainability and ethical visibility across multi-tier suppliers, and the growing energy and infrastructure demands driven by AI and data center expansion. The episode highlights how supply chain thinking is evolving, and why the leaders…

En este episodio entrevistamos a Javier Herrero de Sistema B México; un movimiento que nace en 2006 para impulsar empresas con propósito, promoviendo un modelo económico que considere no solo a los accionistas, sino a todos los grupos de interés; sociedad y planeta. La certificación B exige un diagnóstico riguroso y un compromiso legal para mejorar continuamente el impacto social y ambiental. Nuestro segundo invitado, Enrique Álvarez de Vector Global Logistics, nos comparte su experiencia al certificarse y cómo operar con propósito lo ha llevado a optimizar procesos y acceder a mejores oportunidades de negocio, talento y financiamiento. Javier y Enrique resaltan que, más allá del reconocimiento, la certificación impulsa la competitividad a largo plazo; mejores cadenas de suministro con un impacto positivo.