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What sweet treat started as banana flavored, moved to vanilla because of a World War II supply chain disruption, and contains an ingredient also found in rocket fuel? It’s the Twinkie!

In this edition of This Week in Business History, Kelly Barner tells the story of the Twinkie from the heart of the Depression, through two bankruptcies, and to a race to push the limits of artificial ingredients and shelf life. She will dispel some popular urban myths and share facts that are stranger than any of the fictions you thought were true!

More Podcast Episodes

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March 15, 2024

The Buzz- Digital Transformers Edition

Join us today for the Digital Transformers edition of The Buzz, Supply Chain Now’s regular Monday livestream! Held at 12 noon ET each week, The Buzz focuses on some of the leading stories from global business and global supply chain, always featuring special guests – the most important of which is the live audience! In this week’s episode of The Buzz, hosts Scott Luton, Kevin L. Jackson, and Mary Kate Love discussed a variety of news stories and topics including: The use of artificial intelligence (AI) in supply chains The importance of digital transformation in business to business (B2B) companies The reduction of veteran homelessness Listen in as the hosts highlight the benefits of AI in improving global visibility, reporting, and forecasting accuracy in supply chains, the need for B2B companies to adapt to digital transformation to enhance customer retention and satisfaction, and the significance of the decrease in veteran homelessness, attributing the success to collaboration among local, state, and national entities, and the simple approach of prioritizing stable housing.
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September 5, 2025

Breaking News Now: Ready for CHAINge 2025 with ASCM’s Abe Eshkenazi

In this episode of Supply Chain Now, host Scott Luton welcomes special guest Abe Eshkenazi, CEO of the Association for Supply Chain Management (ASCM), to discuss the reinvention of ASCM’s annual supply chain event, now rebranded as CHAINge North America 2025. Scheduled for September 9th and 10th in Columbus, Ohio, CHAINge North America 2025 aims to provide supply chain leaders with opportunities to gather critical market intelligence and learn strategies to tackle both existing and emerging challenges. Listen in as Scott and Abe discuss the importance of collaboration, technology, and talent development in navigating the current dynamic supply chain landscape, key insights from the 2025 ASCM Supply Chain Salary and Career Report, and highlight significant gains in supply chain compensation and the increasing recognition of supply chain professionals’ roles. Tune in for an episode that underscores the value of human interaction and relationship-building in addressing the complex challenges faced by supply chain professionals today.   This episode is hosted by Scott Luton, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show: Register now for CHAINge 2025 (Use code SCN200 for $200 off)…

This Week in Business History for April 5th: The Sweetest Comeback in the History Of Ever

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Coming soon!