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What sweet treat started as banana flavored, moved to vanilla because of a World War II supply chain disruption, and contains an ingredient also found in rocket fuel? It’s the Twinkie!

In this edition of This Week in Business History, Kelly Barner tells the story of the Twinkie from the heart of the Depression, through two bankruptcies, and to a race to push the limits of artificial ingredients and shelf life. She will dispel some popular urban myths and share facts that are stranger than any of the fictions you thought were true!

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January 19, 2026

Supply Chain Leadership in the Never Normal: A Power Panel of Supply Chain Leaders Rewriting the Rules

Operating conditions for supply chains continue to shift faster than most organizations can plan for. Labor pressures, evolving customer expectations, geopolitical uncertainty, and increasingly complex global networks are forcing leaders to rethink how decisions get made and how teams stay aligned when certainty is no longer guaranteed. In this episode of Supply Chain Now, Scott Luton is joined by Mario Morhy, Vice President, Integrated Planning at Sam’s Club, Mike Gomes, Vice President of Supply Chain North America at Perfetti Van Melle, and Rodrigo Alponti, Senior Vice President Global Supply Chain at STADA Group. Together, they reflect on how supply chain leadership has evolved over the past year, moving away from linear optimization toward adaptability, resilience, and closer collaboration with customers and partners. The panel also explores how AI is accelerating the pace of insight and action, enabling faster scenario planning, stronger visibility, and more empowered teams. Rather than replacing people, AI emerges as a decision-making copilot, freeing leaders to focus on risk, tradeoffs, and long-term value. The conversation closes with practical leadership takeaways on learning faster than competitors, asking better questions, and building cultures that can turn volatility into advantage.   This episode is hosted by Scott Luton, and produced…
supply chain risk
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October 2, 2024

Three Ways to Optimize Your Supply Chain Risk Management

In this new episode of Whiteboard Wisdom on Supply Chain Now, host Scott Luton and special guest Patrick Van Hull dive into the critical topic of supply chain risk management. They explore three essential capabilities to optimize risk management strategies: due diligence, continuous monitoring, and executive reporting. Summary: Listen in as Patrick emphasizes the importance of understanding and preparing for various risks, including geopolitical, cyber, and environmental factors, and shares insights from industry surveys highlighting the significant financial impacts of supply chain disruptions. The discussion also covers the necessity of building risk intelligence and operational resilience to ensure business continuity in the face of adverse events. This episode is a must-watch for supply chain professionals looking to enhance their risk management practices and drive competitive advantage.

This Week in Business History for April 5th: The Sweetest Comeback in the History Of Ever

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Coming soon!