This Week on Supply Chain Now: April 11-17

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Change is certainly going to come, and a number of developments are expected to impact the supply chain in 2025. That includes the increased adoption of artificial intelligence (AI) and robotics, investment growth in renewable energy, and momentum gains for nearshoring. No matter what happens in 2025, Supply Chain Now will be there every day to serve as the voice of the industry and keep supply chain podcast listeners informed about the big ideas as well as the little changes that could make a big impact. Ongoing Disruptions Are Set to Impact Industry The question isn’t whether there will be supply chain disruptions in 2025. It’s a matter of when, where, and the cause of the disruption. The International Longshoremen’s Association could go on strike again in January if a contract agreement is not reached. The Houthi could stage more attacks on containerships in the Red Sea at any time. And weather-related disasters could range from deadly ice storms to floods to hurricanes anywhere in the country. “Looking ahead to 2025, we can predict some major shifts and challenges for supply chains. Right now, businesses around the world are facing increasing pressure to adapt to new technologies, environmental impacts, and…