This Week on Supply Chain Now: April 20-24

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

In July, what is being called the “largest IT outage in history” grounded air cargo and travel and caused “substantial disruptions” to the networks of such supply chain giants as FedEx and UPS. While cybersecurity company CrowdStrike blamed the worldwide outage on a “software update” and not a cyberattack, the event illustrates the importance of taking measures to safeguard the supply chain systems we all rely on for the movement of goods and people. Cybersecurity is Paramount in Digital Supply Chain A Boston Consulting Group (BCG) report published in October 2023 said that “bad actors are using more sophisticated tools and techniques to exploit vulnerabilities in digital networks, and weak points can be difficult to detect. Companies with established cybersecurity capabilities are being compromised through less sophisticated third parties that are connected to their network.” Today’s Supply Chain Remains Vulnerable to Cyberattacks According to the Identity Theft Resource Center, the number of organizations targeted by supply chain cyberattacks skyrocketed by 2,600% between 2018 and 2023. Verizon’s 2024 Data Breach Investigations Report said there was a 68% year-over-year leap in the amount of “supply chain interconnection” involved in cyber breaches. Among high-profile cyberattacks affecting the supply chain: In December 2020, Forward…