This Week on Supply Chain Now: June 22nd – 26th

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Whether you’re a seasoned supply chain professional or a newcomer, keeping up with the latest trends, technologies, and best practices is essential for maintaining a competitive edge. One of the most effective ways to do this is by tuning into podcasts that focus on the industry. Here, we introduce three influential podcasts: Supply Chain Now, Logistics with Purpose, and Digital Transformers. Let’s explore each of these supply chain podcasts, covering their topics, episode formats, and why they should be on your must-listen list. Three Supply Chain Podcasts to Keep You Informed We’re spilling the tea on the best supply chain podcasts you need to know. Be sure to check out these three favorites of ours, wherever you get your podcasts. 1. Supply Chain Now Where to listen: https://supplychainnow.com/program/supply-chain-now/ Hosts: Scott Luton and various others Podcast Description We may be a little biased but Supply Chain Now is a leading podcast that provides comprehensive insights into global supply chain performance. Hosted by Scott Luton and his team of industry-veteran co-hosts from companies like Amazon, P&G, and Nordstrom, this podcast covers a wide range of topics, including logistics, transportation, technology, and innovation. Supply Chain Now has been featured in the Apple Podcasts…