This Week on Supply Chain Now: September 5th – 11th

The late Steve Jobs demonstrated how to create a podcast using Apple’s audio editing software during a developers conference in 2006. Today, Apple hosts nearly 2.7 million podcasts devoted to everything from AI to zoology. There’s obviously a lot of noise in every industry, including supply chain, and not all supply chain podcasts are the same. Your time is valuable. You should get your supply chain industry insights from proven leaders, not self-proclaimed freight and logistics experts pontificating from their basements. The Power of Supply Chain Podcasts: Standing Out in a Crowded Industry Broadcast journalist Walter Cronkite was known as the most trusted man in America. You’ve got to wonder what he would have thought about the proliferation of social media influencers disseminating “news” on TikTok videos filmed with cellphones and flattering glow lights. Like other smart people with limited time, Cronkite probably would have skipped the fluff and gone for the substance — truly informative programming presented by industry thought leaders. The American people trusted that what newsman Cronkite said was accurate. Listeners of supply chain podcasts deserve the same — accurate, straightforward information delivered by a person who really knows what he or she is talking about. Why…

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…