Discover how Trek, a global leader in the bicycle industry, transitioned from B2B-only shipments to launching a direct-to-consumer (DTC) initiative, propelling their business to new heights. In this webinar, Supply Chain Now hosts Scott Luton and Kim Reuter are joined by ProShip Co-Founder Justin Cramer and Tom Spoke, IT Director of Business Applications at Trek Bicycle Corporation, to discuss the strategic carrier decisions, innovative technologies, and operational efficiencies that fueled Trek’s growth. They will also explore how Trek’s partnership with ProShip helped streamline their supply chain, optimize shipping costs, and deliver exceptional customer experiences. This webinar is a must-attend for businesses looking to expand their reach and ride the wave of direct-to-consumer success.

In today’s world, many industries are recognizing that effective operations are not solely the responsibility of a single organization. Instead, the best outcomes tend to come from effective collaboration with all supply chain partners—including internal operations, channel partners, suppliers, logistics, and global trade providers. The high-tech industry is at the forefront of this trend leveraging control towers to transform its supply chain networks to foster collaboration and decision-making, and better respond to potential disruptions such as delivery delays, supply shortages, and demand signal shifts. In this webinar, we will explore how the high-tech industry is paving the way for future supply chain success and how you can apply this model to your organization. Join our panel of experts to hear about real-world use cases from various industries and discover best practices to achieve true end-to-end visibility and collaboration, enabling you to predict and respond to disruptions and align with strategic objectives.